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great visual reference!
Creative writing in steps
This a great list, but, perfect? I don't know about that :) Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.
James Carter: "Go where your audience is and fashion a story you believe will engage them."
If the story is simple and authentic it will be received, remembered and acted upon. Get the inside right before you worry about the medium outside. Remember, "the shortest distance between two people is a story" - the right one
Où trouver des lecteurs ? Une vraie question de littéraire finalement !
Nice transmedia examples.