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Infographic: The Demographics of Social Media Users

Infographic: The Demographics of Social Media Users | ICT | Scoop.it

Understanding the demographics of social media users is critical to effective, well-targeted social media marketing.

Luckily, a new infographic from DocStoc and the Pew Research Center is bestowing on marketers today a wealth of invaluable information that marketers can use.

From Pinterest’s primary appeal to rural residents, to Instagram’s resounding appeal to urban residents and 18-29 year olds, learn more about the demographics driving today’s top social networks at this graphic.


Via Lauren Moss
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Chris Lott's curator insight, August 22, 2013 10:26 AM

No big suprises here, though the LinkedIn percentage is...interesting.

Charlie Dare's curator insight, August 22, 2013 11:05 PM

Which demographic are you dealing with..Pinterest has more rural people Facebook lots of younger women..and so forth no big surprises.LinkedIn of interest growing I,d think ..Instigram never used or tumbler !

Andrew Earnshaw's curator insight, September 20, 2013 3:28 PM

Must admit I don't dabble much with Pinterest, its never seemed Pinteresting to me !! Need to saw at up, I think.

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How Brands Use Twitter [INFOGRAPHIC]

How Brands Use Twitter [INFOGRAPHIC] | ICT | Scoop.it

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...


Via Lauren Moss
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harish magan's comment, September 3, 2013 8:20 AM
Thanks to twitter for showing such diversified variety and one can choose and follow as per their interest and liking,The best part is that this is the only medium available where you can spread news to all your friends and wellwishers.
X GANG's curator insight, September 22, 2013 10:51 AM
Thibaut-Marc CAPLAIN@TM_CAPLAIN

#Lobbyiste de #CabinetCTM #Conseil #Traitement #Marketing @SarlCabinetCTM #Consultant #Associé de @I_DEMETTRE #International #Business @MasterBusinessF #Fr

X GANG's comment, September 22, 2013 10:52 AM
Thank for the news
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Finally a legitimate academic study finds Facebook does indeed make people sadder

Finally a legitimate academic study finds Facebook does indeed make people sadder | ICT | Scoop.it
Maybe you already knew this from your own experiences, but a newly-published academic study from the University of Michigan (via The LA Times) has found that people tended to feel worse ...

Via Stephanie Winans
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Liz Jostes's curator insight, August 28, 2013 8:25 PM

Maybe it's time to hang out on some other social media networks.

dorothy holder's curator insight, September 10, 2013 7:28 PM

Overinvesting emotionally is the realm of a space that gives others an opportunity to invade your life in ways unprecedented. it is cyber bully heaven and just like school kids, there are those who simply don't know how to disengage, are lonely or simply already sad and unable to discern when another persons problems become their own. I deactivated facebook due to the lack of basic humanity even in people I knew, the trolling is in horrific proportions and the self righteous area quick to put their spin on anyones post, with the justification that if you post it, it is public and therefore up for a slam.

 

If there is a political post, this is most certainly the case as it is not just an opinion but one that seeks to sway others, if however the post is of a personal nature, it seems there is no allowance for a lack of information regarding the life of another, their feelings or their needs. in anonymity or distance as always, the internet finds the worst in a persons nature and manages to reveal it. block , deactivate, have only friends you know are repeated advice offered but often not utilized in a world where likes have beome a way of validating self. 

dorothy holder's comment, September 15, 2013 5:22 PM
well ,,, i had a family site on fb, and found after a year or so, my family rarely texted me as they did before, even my birthday wishes from them became an fb message along with everyone else, i thought that was pretty sad from a fairly close family. in chitter chatter the general information you are not told gets passed over as,... i posted it on fb. so.. yes i think it can have a detrimental effect even on family and friend oriented pages