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The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | Iconic Brands | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
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Elegant Inspiration | Carolina Herrera

Elegant Inspiration | Carolina Herrera | Iconic Brands | Scoop.it
Carolina Herrera official website. Discover the different Carolina Herrera's universes such as CHNY, CH, 212 and The House.

Via Mark Strozier
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Brandsupply.de's curator insight, June 18, 2013 4:59 AM

Gutes Beispiel für eine Fashion Website...elegant und interaktiv!

Valerina's comment, June 29, 2013 2:45 PM
Nice :)
Samantha's curator insight, October 15, 2013 4:56 AM

Un très beau site sobre, agréable et informatif.

Rescooped by Caroline Hutin from Digital Luxury Marketing & E-commerce
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Chopard aims for watch personalization via mobile app

Chopard aims for watch personalization via mobile app | Iconic Brands | Scoop.it

"Swiss jeweler Chopard is celebrating the anniversary of its Happy Sport watch through a mobile application that lets consumers personalize their own timepiece and explore other custom creations.

 

The “My Happy Sport” app gives users complete control of every piece of their watch. By providing the personalization technology, the app likely aims to inspire consumers to purchase their own custom watch from the watchmaker, but does not include commerce.

 

“I believe brands such as Chopard want to create mobile apps that provide fans with an interactive experience of their products on their mobile device, which I believe is the next best thing to being in the store, but without being bothered by salespeople,” said Matt Hunter, channel manager at Impact Radius, Santa Barbara, CA.

 

“I’d say the brand’s target audience for this app is both men and women, urban, with both high social standing and income, primarily in Europe, China and the United States, who appreciate art and lifestyle,” he said."


Via Lanette Khamvongsa
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The State of Luxury Digital Marketing 2013 - Luxury Interactive Benchmark Study

More than 130 marketing executives from luxury brands like Chopard, Louis Vuitton, Barneys New York, Mercedes Benz and more completed the survey. The goal of the survey was to establish an industry benchmark for digital marketers at luxury companies.

 

Results to this study, revealed in this report, determine spending trends and marketing successes, as well as areas in need of further development and investigation in the luxury market. The roles of those answering the questionnaire ranged from Chief Marketing Officer to President to SVP of Direct Marketing, Manager of Social Media Marketing and CRM Director. Executives across verticals shared valuable insight into their digital marketing efforts to create an effective benchmark for the industry.

 

The report’s results showed:

With more affluent consumers flocking to social media, smartphones, and tablets, luxury marketers are committing more funds to digital marketing than ever before80% of respondents reporting that 2012 digital marketing spend exceeded 201177% reporting more budget was spent on social media marketing in 2012 than in 2011


Via Lanette Khamvongsa
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Gian Marco Saleri's curator insight, June 6, 2013 3:58 AM

A Must Read for all Luxury Marketers that wish to be updated with trends.

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The Emergence of 'New' Luxury

The Emergence of 'New' Luxury | Iconic Brands | Scoop.it
In the world of luxury, brands with pedigree have always been highly desired. But bridge-to-luxury brands and the emergence of the developing world, including India, as the new addresses for luxury have transformed the industry.
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The Multi-Facets of Luxury Retailing

The Multi-Facets of Luxury Retailing | Iconic Brands | Scoop.it

Rony Zeidan, founder & chief creative officer of RO New York Inc, investigates the relationship between on & off-line retail, as luxury brands harness the power of e-Commerce. 

 

The past decade has witnessed a trend of luxury brands jumping on the bandwagon of online retailing, what seemed to be the cure to retail stagnation, or better yet ‘the’ future of retailing.

 

Brands like David Yurman (2010), Cartier (2010), Tiffany & Co (1999), Van Cleef & Arpels (2012), Chopard (2012) have put a lot of their marketing efforts on promoting their e-commerce presence by driving more traffic every quarter, and engaging their customers in rich online experiences.

 


Via Lanette Khamvongsa
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MBA in Responsible Management Group 7's curator insight, January 29, 2015 3:13 PM

Tiffany and some other luxury brands adopt new marketing tools like e-commerce, Facebook apps, optimized mobile sites etc. to keep up with the changing times.

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What the 2013 BrandZ™ Top 100 Means for Luxury

What the 2013 BrandZ™ Top 100 Means for Luxury | Iconic Brands | Scoop.it

Despite Louis Vuitton’s 12% drop in brand value, there remains much to be said about four luxury names ranking in the global Top 100. 

 

In 2012 – according to the BrandZ Top 100 – the value of the world’s best brands barely inched up. Yet the very same year, the value of luxury brands managed an increase of 15%, as Louis Vuitton and Hermès ranked 21st and 32nd respectively. Not dissimilar to the performance of luxury brands when compared to the growth of the greater economy.

 

In 2013, Millward Brown’s analysis of global brand value paints a much more confusing picture, as the value of newcomers like Prada and Gucci skyrocketed, Louis Vuitton is in decline and Hermès remains flat.

 

Louis Vuitton’s ranking has dropped 8 spots since 2012 to 29th, as brand value decreased by 12%. This was one of the largest declines across the ranking, trailing technology companies such as Docomo (-37%), Facebook (-36%), HP (-29%) and Baidu (-16%). Hermès also dropped eight spots since the 2012 edition to rank 40th, as brand value remained unchanged.

 

 


Via Lanette Khamvongsa
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Rescooped by Caroline Hutin from Prestige Brands & Digital
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How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale

How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale | Iconic Brands | Scoop.it
Mashable spoke with the president of the Estee Lauder Company's online division, Dennis McEniry, to understand how the organization conceives and executes digital strategies on ...

Via David ChongWa
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