Les contenus web se sont très nettement améliorés en qualité depuis ces derniers mois étant donné le durcissement du règlement intérieur de l’établissement Google ! Le contenu est devenu la priorité en matière de référencement à tel point qu’il est dorénavant au cœur de toutes les stratégies marketing des entreprises qui souhaitent un minimum de visibilité.Mais plus précisément, comment optimiser un contenu pour le positionner dans les premiers résultats de recherche et quels sont les critères qui permettent de mieux référencer un contenu et la page web où il se trouve ?
Besides mobile phones and computers, these days internet can also be accessed via e-readers, netbooks, tablets, televisions and gaming consoles. It is just not feasible to make websites for each and every one of them. Even now, according to a research, only around 9% of the total numbers of required mobile websites are up and running.
Won’t it be simpler to have just a single website that could work everywhere? Responsive web design technology does exactly this.
With the gaining popularity of smartphones, More and more websites are accessed via mobile devices. Websites that aren’t optimised for mobile browsing scare away visitors. Responsive web design can be a solution to this problem. If done correctly, responsive web design doesn’t only provide a better mobile browsing experience, but it can also improve the loading time by optimizing the content for smarthpones. Analysts at Morgan Stanley claim that the world is currently going through fifth technological revolution since the last 50 years. This one is based on the evolution of mobile internet. According to statistics, mobile Internet usage has been growing staggeringly over the past few years and is expected to overtake desktop Internet usage by the year 2013.
What is Responsive Web Design?
A website that is designed to established standards laid down for responsive web designing will be able to adopt its design and layout to fit the specifications of the device calling it. It does this by dynamically adopting to different screen sizes and by reformatting the positioning and look of the constituent elements of the website.
So what may appear to be a website with large images spread through three columns on a computer screen, will appear to have smaller images in a single column on a mobile screen. All of this does not need multiple codes written for each type of device. A single set of code which accepts various specification parameters from the device will do the job. CSS3 is used to give the generated website the desired look and feel.
This infographic by dotcominfoway.com shows the key figures for Responsive web design technology.
Description: December 2012: The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research from credible independent experts.
Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here’s what you should know. A McKinsey Quarterly Strategy article.
Daniel McCallum’s 1854 organizational design for the New York and Erie Railroad resembles a tree rather than a pyramid. It empowered frontline managers by clarifying data flows. A McKinsey Quarterly Organization article.
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