Articles du cours Entreprise 2.0
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Articles du cours Entreprise 2.0
Lecture complémentaire au cours sur l'entreprise 2.0
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Entreprise 2.0 : Start Up et PME

Dans un marché en plein mouvement et en pleine mutation, l’innovation seule ne garantit pas le succès des start-up et des PME. Il est nécessaire que les en

Via Claude Super
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Thierry Zenou's curator insight, October 1, 2013 4:46 PM

Très interessant.

C-Marketing's curator insight, October 6, 2013 7:12 PM

Collaboration, partage, réseautage et communication: les piliers de l'entreprise 2.0. 

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Conseils SEO Référencement : Les critères de référencement d'une page web

Conseils SEO Référencement : Les critères de référencement d'une page web | Articles du cours Entreprise 2.0 | Scoop.it

Les contenus web se sont très nettement améliorés en qualité depuis ces derniers mois étant donné le durcissement du règlement intérieur de l’établissement Google ! Le contenu est devenu la priorité en matière de référencement à tel point qu’il est dorénavant au cœur de toutes les stratégies marketing des entreprises qui souhaitent un minimum de visibilité.Mais plus précisément, comment optimiser un contenu pour le positionner dans les premiers résultats de recherche et quels sont les critères qui permettent de mieux référencer un contenu et la page web où il se trouve ?


Via Frédéric DEBAILLEUL
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Amélie Formations Massages's curator insight, September 2, 2013 3:24 PM

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A Guide to Customer Development Interviews

A Guide to Customer Development Interviews | Articles du cours Entreprise 2.0 | Scoop.it
Getting out of the building is easy, getting back with true insights is hard.  That's why we've put together this juicy infographic with everything you need to know to make the most of your custome...
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New SEO Methods Reward Quality Content and Audience Engagement Skills

New SEO Methods Reward Quality Content and Audience Engagement Skills | Articles du cours Entreprise 2.0 | Scoop.it

 

 


Via Robin Good
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Celebritize You's comment, July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
Sigrid de Kaste's curator insight, July 3, 2013 5:44 AM

In my opinion Marketing Knowledge has always played a large part of SEO

Johnny's curator insight, July 7, 2013 3:05 AM

Check ou the info graphic...

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McKinsey Quarterly: The Online Journal of McKinsey & Company

from McKinseyquarterly.com, an on-line journal of business and economics published by McKinsey & Company featuring articles and content by McKinsey consultants and other leading authors
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The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology & Innovation | McKinsey & Company

The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology & Innovation | McKinsey & Company | Articles du cours Entreprise 2.0 | Scoop.it

A McKinsey & Company Technology & Innovation article. Download the PDF

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Why Do You Need Responsive Web Design [Infographic]

Why Do You Need Responsive Web Design [Infographic] | Articles du cours Entreprise 2.0 | Scoop.it

Besides mobile phones and computers, these days internet can also be accessed via e-readers, netbooks, tablets, televisions and gaming consoles. It is just not feasible to make websites for each and every one of them. Even now, according to a research, only around 9% of the total numbers of required mobile websites are up and running.

 

Won’t it be simpler to have just a single website that could work everywhere? Responsive web design technology does exactly this.

 

With the gaining popularity of smartphones, More and more websites are accessed via mobile devices. Websites that aren’t optimised for mobile browsing scare away visitors. Responsive web design can be a solution to this problem. If done correctly, responsive web design doesn’t only provide a better mobile browsing experience, but it can also improve the loading time by optimizing the content for smarthpones. Analysts at Morgan Stanley claim that the world is currently going through fifth technological revolution since the last 50 years. This one is based on the evolution of mobile internet. According to statistics, mobile Internet usage has been growing staggeringly over the past few years and is expected to overtake desktop Internet usage by the year 2013.


What is Responsive Web Design?

A website that is designed to established standards laid down for responsive web designing will be able to adopt its design and layout to fit the specifications of the device calling it. It does this by dynamically adopting to different screen sizes and by reformatting the positioning and look of the constituent elements of the website.

 

So what may appear to be a website with large images spread through three columns on a computer screen, will appear to have smaller images in a single column on a mobile screen. All of this does not need multiple codes written for each type of device. A single set of code which accepts various specification parameters from the device will do the job. CSS3 is used to give the generated website the desired look and feel.

 

This infographic by dotcominfoway.com shows the key figures for Responsive web design technology.

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Global mobile statistics 2012 Home: all the latest stats on mobile Web, apps, marketing, advertising, subscribers, and trends... | mobiThinking

Description: December 2012: The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research from credible independent experts.
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Seizing the potential of ‘big data’ - McKinsey Quarterly - Strategy - Strategy in Practice

Seizing the potential of ‘big data’ - McKinsey Quarterly - Strategy - Strategy in Practice | Articles du cours Entreprise 2.0 | Scoop.it
Companies are learning to use large-scale data gathering and analytics to shape strategy. Their experiences highlight the
principles—and potential—of big data. A McKinsey Quarterly Strategy article.
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The social economy: Unlocking value and productivity through social...

In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing
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Facebook Study: It's a Small(er) World After All | Wired Business | Wired.com

Facebook Study: It's a Small(er) World After All | Wired Business | Wired.com | Articles du cours Entreprise 2.0 | Scoop.it
The concept of a tightly knit, interconnected world -- one where an individual's connection with another is within six degrees of separation -- has bee
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Qu’est ce que le web 2.0 : Modèles de conception et d’affaires pour la prochaine génération de logiciels « InternetActu.net

Qu’est ce que le web 2.0 : Modèles de conception et d’affaires pour la prochaine génération de logiciels « InternetActu.net | Articles du cours Entreprise 2.0 | Scoop.it
InternetActu.net est un site d'actualité consacré aux enjeux de l'internet, aux usages innovants qu'il permet et aux recherches qui en découlent.
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The Evolution Of Work

The Evolution Of Work | Articles du cours Entreprise 2.0 | Scoop.it

Via The Learning Factor, Isabelle Ayel
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AnnC's curator insight, September 14, 2013 6:42 PM

It is about time for structures to open up.  We have known that open systems work better in science for a long time.  

Miguel Cañas's curator insight, September 16, 2013 2:21 PM

Great Infographic about the evolution of work

John Michel's curator insight, September 23, 2013 2:36 PM

The smart leaders understand the concept of following from the front, that is, removing obstacles from the paths of employees to help them become successful.  Scaring your employees into doing what you want is a failed approach to leadership yet unfortunately this is how many of our companies were created; it’s time to evolve this way of leading.

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Making A Case For Social Collaboration Tools | Innovation Insights | Wired.com

Making A Case For Social Collaboration Tools | Innovation Insights | Wired.com | Articles du cours Entreprise 2.0 | Scoop.it
Image: SalFalko/Flickr Most CIOs raise a flag when it comes to social -- and with good reason. They just don?t see the business value in the current sl
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Why all organisations should implement Enterprise Social Media | Visual.ly

Why all organisations should implement Enterprise Social Media | Visual.ly | Articles du cours Entreprise 2.0 | Scoop.it
More and more companies are experiencing the benefits of using social media tools inside the business. With social media, people can connect with each
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Infographic: 2012 Mobile Growth Statistics

Infographic: 2012 Mobile Growth Statistics | Articles du cours Entreprise 2.0 | Scoop.it
We all know that the growth of the mobile market is huge throughout the globe and constantly reshaping how we interact in our everyday lives.

 


Via Florinel Nicolai Deciu
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Cisco Visual Networking Index: Global Mobile Data Trafic Forecast Update 2012-2017

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Are you ready for the era of ‘big data’? - McKinsey Quarterly - Strategy - Innovation

Are you ready for the era of ‘big data’? - McKinsey Quarterly - Strategy - Innovation | Articles du cours Entreprise 2.0 | Scoop.it
Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here’s what you should know. A McKinsey Quarterly Strategy article.
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Big data in the age of the telegraph - McKinsey Quarterly - Organization - Strategic Organization

Big data in the age of the telegraph - McKinsey Quarterly - Organization - Strategic Organization | Articles du cours Entreprise 2.0 | Scoop.it
Daniel McCallum’s 1854 organizational design for the New York and Erie Railroad resembles a tree rather than a pyramid. It empowered frontline managers by clarifying data flows. A McKinsey Quarterly Organization article.
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