International Student Recruitment Interviews
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International Student Recruitment Interviews
Exclusive video interviews with leaders in global education and international student recruitment.
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From the field: Marketing and recruitment for online high school programmes

From the field: Marketing and recruitment for online high school programmes | International Student Recruitment Interviews | Scoop.it

We continue our From the Field series with a feature video interview with David Hooser, president of US-based Franklin Virtual High School – and an exploration of the place of virtual high school programmes in the landscape of international education.

 

For the accompanying article, please see: http://ow.ly/S64FZ.

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From the field: Vietnam's cash economy and study abroad

From the field: Vietnam's cash economy and study abroad | International Student Recruitment Interviews | Scoop.it


Vietnam is increasingly recognised as an important emerging market for international education. Outbound mobility has grown strongly over the past decade and demand for study abroad continues to be driven by concerns over capacity and quality in the domestic education system, but also by a hot economy and rising family incomes.

We are pleased to present an exclusive interview with Quynh Nhu Vu, the Vice-Director and Co-Founder of the Phuong Anh International Education Consultancy and Training Company Limited in Vietnam (AIT).

Ms Quynh Nhu Vu highlights some of the practical challenges for Vietnamese students planning to study abroad, particularly with respect to visa requirements.

 

For the accompanying article, please see: http://ow.ly/Q8rAE.

 

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From the field: Trends in study abroad for Mexican students

From the field: Trends in study abroad for Mexican students | International Student Recruitment Interviews | Scoop.it

If all goes according to plan, Mexico may soon send more students to the US than any other country in the world besides China and India.

In this interview with Joshua Tripp, executive director of LAMAT, a non-profit international education organisation based in Mexico, we take a closer look at trends in study abroad for this dynamic and growing market.

 

Read our accompanying article on ICEF Monitor here: http://ow.ly/OWn0q.

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Strategies for a challenging year in Russia

Strategies for a challenging year in Russia | International Student Recruitment Interviews | Scoop.it

It became considerably more expensive for Russians to travel and study abroad over the course of 2014. We would normally expect to see a drop in international enrolment under such conditions, and early reports coming out of Russia suggest that has indeed been the case.

During a recent visit to Moscow, we had a chance to speak with Andrew Fisher, Managing Director of UK-based OSCARS International, and are pleased to present some highlights from that conversation in two video segments.

In the first, Mr Fisher outlines some strategies for establishing and reinforcing value for students, families, and agents in a down market, including flexibility around discounts and commissions, as well as diversifying and expanding into regional markets.

In our second and final video excerpt (view it here: http://ow.ly/LD86y), Mr Fisher emphasises the importance of differentiating programmes and services, both as a way of reinforcing the value proposition for study abroad and for establishing a stronger competitive position in the market.

For the accompanying article, please see: http://ow.ly/LE2bt.

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Marketing languages other than English

Marketing languages other than English | International Student Recruitment Interviews | Scoop.it

“Surprisingly 75% of the world’s population actually doesn’t speak English,” says Jan Capper, Executive Director of the International Association of Language Centres (IALC).

 

While English is the number one language for international communication, it is far from the only foreign language learned – and needed – in the global marketplace.

 

We present an exclusive video interview with Ms Capper where we explore the market for teaching languages other than English. We discuss why students are pursuing other foreign languages, the similarities between marketing English and languages such as Spanish, Russian and Mandarin, as well as the benefits for agents who want to enhance their student offering with additional languages.

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From the field: Commoditisation and differentiation in the language travel industry

From the field: Commoditisation and differentiation in the language travel industry | International Student Recruitment Interviews | Scoop.it

Jean-Marc Alberola is the President of Bridge, a dynamic US-based provider whose six divisions span a wide range of language, teacher training, pathway, exchange, corporate training, and online programmes. Mr Alberola joined a special industry panel last autumn at the ICEF Berlin Workshop to look at some of the most significant strategic issues facing schools and agencies today.

 

We are pleased to present three video segments from a wide-ranging discussion that we had with him during his visit to Berlin.

 

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2015/02/field-commoditisation-differentiation-language-travel-industry/

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From the field: Signs of continuing growth in Ecuador

From the field: Signs of continuing growth in Ecuador | International Student Recruitment Interviews | Scoop.it

Ecuador is emerging as an increasingly interesting Latin American market for international recruiters and educators, for many reasons such as strong GDP growth, far-reaching education reforms, and a rising interest from students in more diverse study abroad destinations.

We are pleased to present an exclusive interview with Mr Ricardo Dávila, Managing Director of World Education Access. Mr Dávila confirms the growing sense of optimism in Ecuador about the country’s stability and an encouraging trend of parents investing in their children’s education.


Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/11/field-signs-continuing-growth-ecuador/.

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Transitional and support services for international students with disabilities

Transitional and support services for international students with disabilities | International Student Recruitment Interviews | Scoop.it

Around 15% of the global population, or roughly 1 billion people, live with disabilities, making them the world’s largest minority – a minority that of course includes many students. In OECD countries, the number of students with disabilities in higher education is low in proportion to their numbers in the overall population – but trending upward. Such students can be reluctant to study abroad, worried that their particular support needs won’t be met at a host institution.

There are, however, transitional and support services that can help students with disabilities succeed abroad. To learn more, we caught up with Mr Rob Crawford, the CEO of the Life Development Institute (LDI) and are pleased to present excerpts from our discussion in this interview.

 

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/08/transitional-and-support-services-for-international-students-with-disabilities/.

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From the field: The study abroad market in Oman

From the field: The study abroad market in Oman | International Student Recruitment Interviews | Scoop.it

Oman is an Arab-speaking nation of 3.1 million people. UNESCO estimates that there are more than 6,300 Omani students enrolled in higher education abroad, but other sources put the figure much higher, in the range of 12,000 students.

We caught up with Mrs Ruby Sawhney of the Omani education agency Al Noor Higher Education Services Centre, and are pleased to present two video excerpts from our conversation.

In the first, Mrs Sawhney explains the wide range of destinations for Omani students. The UK and Malaysia have been two historical favourites and remain popular today but, as we hear in the interview, the field is expanding to include other major English-speaking destinations as well as regional Arab-speaking hosts as well.

 

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/08/from-the-field-the-study-abroad-market-in-oman/.

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From the field: An agent's perspective on the Nigerian market for study abroad

From the field: An agent's perspective on the Nigerian market for study abroad | International Student Recruitment Interviews | Scoop.it

Published on Jul 11, 2014

Nigeria is definitely a country with potential, but also one with insufficient educational capacity to prepare its students to find work in Nigeria's economy -- and/or the global one for that matter.

Today we're pleased to present an interview with Felix Adedayo of FAB Consulting, a Nigerian education agency with offices in Abuja, Ilorin, and Lagos. Mr Adedayo explains the reasons behind Nigerian students' strong interest in study abroad, outlines the areas of study most in demand, and provides advice for foreign educators recruiting in Nigeria.

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/07/from-the-field-an-agents-perspective-on-the-nigerian-market-for-study-abroad/.

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Demand for study abroad shifting as education reforms take hold in Hong Kong

Demand for study abroad shifting as education reforms take hold in Hong Kong | International Student Recruitment Interviews | Scoop.it

ICEF Monitor is pleased to present an interview with Dr Edward Wong, director of the Milton International Education Group in Hong Kong.

Dr Wong addresses the changes to Hong Kong's education system, which have aligned the Hong Kong system more with those in the US and China, and talks about the effects the reforms are having among parents of school-aged children in Hong Kong and on study abroad trends.

 

Watch out exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/05/demand-for-study-abroad-shifting-as-education-reforms-take-hold-in-hong-kong/.

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Expert advice on recruiting in Europe

Expert advice on recruiting in Europe | International Student Recruitment Interviews | Scoop.it

Hilka Leicht, managing director of International Education for Global Minds (IEC), reveals the trends and key strategies that you will find useful for recruiting in Europe, with an emphasis on the German and Hungarian markets.

Ms Leicht stresses that Europe is not a homogenous regional market, and that recruiters need to carefully craft and adapt strategy to address the particular requirements and characteristics of individual European states.

Are changes to higher education funding in Hungary leading to growing demand for study abroad? And why is Germany a market where it is very important to have an agent on the ground? These and other intriguing questions are explored in this feature interview.

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/04/expert-advice-on-recruiting-in-europe/.

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Demand for Spanish and ties to Latin America key for international education in Spain

Demand for Spanish and ties to Latin America key for international education in Spain | International Student Recruitment Interviews | Scoop.it

This ICEF Monitor post touches on austerity measures in Spain that are affecting its education sector and students, prompting study abroad, as well as the increasing importance of the Spanish language and the growing trend of teaching English in Spanish institutions.

In addition, we include three video segments featuring an interview with Antonio Anadon, head of the Spain-based Ideal Education Group (IEG), which operates 40+ language schools in Latin America and Spain.

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/03/demand-for-spanish-and-ties-to-latin-american-key-for-international-education-in-spain/.

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From the field: Recruiting in Thailand

From the field: Recruiting in Thailand | International Student Recruitment Interviews | Scoop.it

We continue our From the Field series with a feature video interview with Linly Phunpruch and Keith Hardy, co-directors of the education agency IEO Study Abroad in Bangkok, Thailand.

Watch our quick video clip for tips on marketing to Thai families and learn the latest study abroad trends such as the growing appeal of hybrid or joint programmes. http://ow.ly/SbgM5

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From the field: The international student market in Azerbaijan

From the field: The international student market in Azerbaijan | International Student Recruitment Interviews | Scoop.it

We continue our From the field series with a feature interview with Nicolas Tzenios, the former Vice Chancellor of Kursk State Medical University in Russia and founder of UK-based pathway provider TRC Colleges. 

 

Mr Tzenios introduces us to the current context of Azerbaijan, including established state supports for study abroad and trends in international enrolment within Azerbaijani institutions.

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From the field: Where Swiss students are going in 2015 and why

From the field: Where Swiss students are going in 2015 and why | International Student Recruitment Interviews | Scoop.it

Of the roughly 40,000 Swiss students who go abroad to study every year, the vast majority choose language programmes. And as much as English remains a popular language for Swiss to go abroad to learn, demand is evident for at least half a dozen other languages. However, the number of young Swiss interested in language study abroad will decrease in the coming years, but this presents a corresponding opportunity for language providers: the 50+ market.

 

Switzerland is a highly competitive, mature market where well-established agencies play a key role. We are pleased to present a three-part video interview with Mark Winkler, founder and CEO of leading agency Media Touristik AG and past-president of SALTA, the Swiss Association of Language Travel Agents.

 

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Strategic risk management in international student recruitment

Strategic risk management in international student recruitment | International Student Recruitment Interviews | Scoop.it

Any proper understanding of risk begins with an honest assessment of an organisation or enterprise’s risk tolerance, and then an equally clear-eyed consideration of its activities in relation to that appetite for risk.

But what kind of risk are we talking about? How much risk are we prepared to take on? And how can we anticipate and manage risk effectively?

These are some of the questions that Pamela Barrett, Director of the international education consultancy Barton Carlyle, confronts in her work with education clients around the world.

ICEF Monitor caught up with Ms Barrett to hear her insights on how to map, manage and mitigate risk at a strategic level.

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An acquisition story: New capital fuels ESL school expansion

An acquisition story: New capital fuels ESL school expansion | International Student Recruitment Interviews | Scoop.it

We recently sat down with Canadian entrepreneur Michael Hunter to learn more about his 2014 acquisition of the International Language Institute (ILI) and his plans to build a chain of language schools through similar acquisitions.

 

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2015/03/an-acquisition-story-new-capital-fuels-esl-school-expansion/.

 

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From the field: EF continues to build new markets, products, and systems

From the field: EF continues to build new markets, products, and systems | International Student Recruitment Interviews | Scoop.it

ICEF Monitor recently sat down with Anders Ahlund, EF’s President of International Sales and Marketing, to get his perspective on the industry and on some of the new initiatives at EF, one of the world’s leading language schools. Based in Dubai and Zurich, Mr Ahlund is a 25-year veteran of the company. He is currently responsible for business development including the management of the company’s worldwide agent network.

 

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2015/02/field-ef-continues-build-new-markets-products-systems/

 

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From the field: UAE education sector set for robust growth

From the field: UAE education sector set for robust growth | International Student Recruitment Interviews | Scoop.it

 

The United Arab Emirates (UAE) is a country that punches well above its weight in the education world. While the latest figures from UNESCO show the UAE sends about 8,500 students abroad for tertiary-level study, it hosts over 54,000 in return, primarily from countries in Asia and the Gulf region.

To better understand the education sector in the UAE, and to explore current regional trends in the field, we sat down recently for a feature interview with Mrs Suad Alhalwachi, Director of Education Zone, an agency based in Dubai.

 

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/09/from-the-field-uae-education-sector-set-for-robust-growth/.

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From the field: Iran eases restrictions on international education

From the field: Iran eases restrictions on international education | International Student Recruitment Interviews | Scoop.it

In Iran, the election last year of President Hassan Rouhani has led to a relatively more progressive and international academic climate than was the case during the reign of Mahmoud Ahmadinejad, Mr Rouhani’s predecessor.

This article presents a featured interview with Mr Soheyl M Ahmadi, Managing Director of the well-regarded Tekie Gaah-e Danesh agency (TKDanesh), who speaks to Iran’s significance as a source country for international students.

Additionally, we share market data and presentation slides outlining some of the reasons for high Iranian demand for overseas study, including a lack of capacity in domestic universities, and best practice tips for recruiting Iranian students and working with government-authorised agencies.

http://ow.ly/AqScg

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The art of listening: Better results start with understanding your customer

The art of listening: Better results start with understanding your customer | International Student Recruitment Interviews | Scoop.it

"Listen more than you talk and use the insights you gain into your customer's needs and decision-making processes to close more sales."

This is a simple but powerful idea, and it is at the heart of how educator and consultant Magdy Attalla approaches his work.

Mr Attalla is a Regional Marketing Director at Benedict International Education Group and Business & Hotel Management School (BHMS) in Switzerland. We sat down with Mr Attalla and are pleased to present our discussion on developing customer personas, identifying the decision maker, listening to your consumers, and role playing to fine-tune your sales techniques.

 

Watch our exclusive video interview and read the accompanying article here: http://ow.ly/zo3e9.

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Turkey aims to build on recent gains to host 150,000 international students by 2020

Turkey aims to build on recent gains to host 150,000 international students by 2020 | International Student Recruitment Interviews | Scoop.it

Turkey – geo-politically important, multicultural, and an Erasmus member – is catching the attention of an ever-increasing number of international students.

ICEF Monitor interviews Miraç Özar, Director of the International Office at Özyegin University and a key member of Turkey's collaborative effort to gain more international students at its universities.

Dr Özar fills us in on what Turkey offers international students as well as potential partnering institutions in the West. In addition, we provide an overview of Turkey's aim to become a regional hub for higher education, with a goal of hosting 100,000 students in 2015 and 150,000 students by 2020.

 

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/06/turkey-aims-to-build-on-recent-gains-to-host-150000-international-students-by-2020/

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Agent perspective on study abroad trends in South Korea

Agent perspective on study abroad trends in South Korea | International Student Recruitment Interviews | Scoop.it

In the following feature interview with ICEF Monitor, Julian H. Lee, Managing Director of the Korean agency APPLY International, imparts his expert knowledge of the South Korean outbound student recruitment market, including the role agents play in it. He also highlights important market trends discussed at the ICEF Asia Workshop 2013, including:

- A decline in the number of South Korean students studying abroad;
- A surge in demand for short-term study abroad;
- An increasing interest in regional study destinations within Asia.

As we have reported recently, despite South Korea's heavy investment in education and very well-educated citizenry, a combination of high youth unemployment and intense pressure around entrance exams leads young South Koreans to question the country's approach to higher education. This is the context for the study abroad trends Mr Lee outlines in the interview.

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/04/agent-perspective-on-study-abroad-trends-in-south-korea/.

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Ambitious Israeli students look to top institutions abroad

Ambitious Israeli students look to top institutions abroad | International Student Recruitment Interviews | Scoop.it

In 2012 the OECD named Israel the second most educated country in the world, which suggests that it is home to prospective international students of the highest quality.

ICEF Monitor takes a closer look at this small but important market and interviews David Adler, CEO of the Israeli study abroad agency Ustudy.

Watch our exclusive video interview and read the accompanying article here: http://monitor.icef.com/2014/03/ambitious-israeli-students-look-to-top-institutions-abroad/.

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