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Why is Competitive Intelligence a Complete Waste of Time?

Why is Competitive Intelligence a Complete Waste of Time? | Competitive  and markets intelligence | Scoop.it
Competitive Intelligence is a complete waste of time.   Most companies know everything they need to know about their competitive environment and they do not want to: Reduce uncertainty within ...
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Globalexportise's curator insight, March 4, 2013 7:44 AM

¿ para qué sirve la Inteligencia Competitiva?

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Five Reasons Why Marketers Fail at Competitive Intelligence & Three Ways to ... - Business 2 Community

Five Reasons Why Marketers Fail at Competitive Intelligence & Three Ways to ... - Business 2 Community | Competitive  and markets intelligence | Scoop.it
Five Reasons Why Marketers Fail at Competitive Intelligence & Three Ways to ...
Business 2 Community
Sure! Marketing automation makes life easy for marketers.
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The Competitive Summit

The Competitive Summit | Competitive  and markets intelligence | Scoop.it

A one-day summit exploring the newest and best in competitive intelligence tools and tactics from your friends at TrackMaven. Join us September 9, 2013! The Competitive Summit is a one day deep dive into the intersection of digital marketing and competitive intelligence. How are big brands, agencies, and technology companies harnessing the explosion of competitive data to track, benchmark, and improve their own marketing programs?


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What's Keeping Your Company from Monitoring Competitors Effectively?

What's Keeping Your Company from Monitoring Competitors Effectively? | Competitive  and markets intelligence | Scoop.it

 It’s possible your company could be monitoring competitors, analyzing the market, and gathering market research differently. Getting on a competitive analysis tool can eliminate ineffective and outdated competitive intelligence and market research tasks. But how exactly will this kind of competitive analysis tool make knowledge workers more productive? And how can decision makers use it to compete more effectively?


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Competitive Intelligence: ethical challenges and good practice.

Competitive Intelligence: ethical challenges and good practice. | Competitive  and markets intelligence | Scoop.it

The Institute of Business Ethics regularly publishes reports on business ethics issues. Below is a complete list of publications and prices. Includes Competitive Intelligence: ethical challenges and good practice


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Social Selling Competitive Intelligence

Learn how to take advantage of competitive intelligence to increase your sales odds.

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Know Your Enemy: Boosting Your Competitive Intelligence

Know Your Enemy: Boosting Your Competitive Intelligence | Competitive  and markets intelligence | Scoop.it

Though we may not be fighting a war each day that we are out selling, competition certainly is fierce in most industries, so I'll paraphrase Sun Tzu by saying, "If you know your [competition] and know yourself, you can win a hundred [customers] without a single loss."  Across CRM implementations, I've found that the Competitor entity is one of the least-utilized of the core entities.  With the goal of making it a more significant player in your sales arsenal, I beefed up the entity and made a managed solution for Dynamics CRM 2011 that can turn the Competitor entity into a more valuable resource in your sales efforts.


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2 Ways To Use Competitive Intelligence On Email Subscriber Lists - Marketing Land

2 Ways To Use Competitive Intelligence On Email Subscriber Lists - Marketing Land | Competitive  and markets intelligence | Scoop.it
2 Ways To Use Competitive Intelligence On Email Subscriber Lists Marketing Land Using email competitive intelligence tools [Editor's note: examples of such tools include eDataSource, Emailium and Return Path's Inbox Insight, though each has...
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Why You Should Never Prejudge a Sales Prospect - Entrepreneur

Why You Should Never Prejudge a Sales Prospect - Entrepreneur | Competitive  and markets intelligence | Scoop.it
Why You Should Never Prejudge a Sales Prospect
Entrepreneur
I didn't take him seriously, figuring he was doing some competitive intelligence to find out how to compete with us. "Sid, I'll send you some information," I said.
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3 Tips for Ultimate LinkedIn Competitive Intelligence

3 Tips for Ultimate LinkedIn Competitive Intelligence | Competitive  and markets intelligence | Scoop.it
Discover the 3 tips that can revolutionize your competitive sales intelligence via LinkedIn.
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The competitive intelligence adapted to enterprises of machine-tool

The competitive intelligence adapted to enterprises of machine-tool | Competitive  and markets intelligence | Scoop.it

Therefore, the result of this research consists in a system of competitive intelligence (CI) manufacturers of machine tools, based on ICT tools and custom software that allows guide decision-making strategic decisions about product and technologyin this way to improve both the life cycle cost and the quality of the final product..


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Is Your Business Leaking Its Secrets?

Is Your Business Leaking Its Secrets? | Competitive  and markets intelligence | Scoop.it

Knowing how competitors are operating and their plans for the future play an important part in long-term business strategies. New product development, mergers and takeovers, changes to operational structure and customer data is all information organisations would not want to fall into the hands of competitors or leaked to the media. Understanding where the leaks might come from is the first step to ensuring the security of your business intelligence and maintaining competitive advantage.

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The Venture Capital Firm of the Future - LinkedIn Today

The Venture Capital Firm of the Future - LinkedIn Today | Competitive  and markets intelligence | Scoop.it
The Venture Capital Firm of the Future LinkedIn Today This technology will take many forms including fostering internal communities, providing competitive intelligence, sharing recruiting tools, and accessing preferred legal, recruiting or...
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Competitor Analysis Tips to Turn Decision Makers into Gladiators

Competitor Analysis Tips to Turn Decision Makers into Gladiators | Competitive  and markets intelligence | Scoop.it

Decision makers can use competitive analysis tools  to track competitors’ strengths; these details are usually easy to track since everyone tends to brag about milestones. (Most of the time, you can find this information on competitors’ websites). However, since some companies love to exaggerate, competitive analysis tools can help decision makers receive automatic alerts every time a competitor reaches a milestone from reliable sources.


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Secrets Of Successful Marketing Analytics Adoption

Secrets Of Successful Marketing Analytics Adoption | Competitive  and markets intelligence | Scoop.it

“I think the mistake that a lot of companies make is that they spend on marketing analytics but they don’t worry enough about how you use marketing analytics,” says Christine Moorman, who directs The CMO Survey and is a professor of business administration at Duke, “…we don’t see the commensurate use of those analytics to drive decision-making.”


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If you want to know what a company is up to, act like a corporate spy and dig ... - PandoDaily (blog)

If you want to know what a company is up to, act like a corporate spy and dig ... - PandoDaily (blog) | Competitive  and markets intelligence | Scoop.it

those in the industry, for example, members of SCIP, the trade organization, bristle at being depicted as spies. They claim they adhere to a strict set of guidelines that, like at Coca-Cola, restrict information gathering to publicly available sources. And it’s true that there’s a lot of material that an enterprising researcher can attain from public sources...


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Competitive intelligence today

Competitive intelligence today | Competitive  and markets intelligence | Scoop.it
Competitive intelligence today, by Estelle Metayer: updated automatically with a curated selection of articles, blog posts, videos and photos. (Competitive intelligence today is out!
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Tools for competitive intelligence - Information Today Europe

Tools for competitive intelligence - Information Today Europe | Competitive  and markets intelligence | Scoop.it

Miniera, the Spanish consulting company, has surveyed 149 competitive intelligence (CI) practitioners in Europe, North America, Latin America and the Caribbean to discover what software tools they use to support their work; how they are using open and paid for sources and what devices they are using to access this information. The survey found that CI practitioners are using a variety of software tools including cloud-based software, content management, databases, office packages and visualisation tools.


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Leverage Free YouTube Data for Competitive Intelligence

Leverage Free YouTube Data for Competitive Intelligence | Competitive  and markets intelligence | Scoop.it

Many organisations don't hide their YouTube video statistics - learn the best way to use this data for Competitive intelligence. This data appears under almost every video on YouTube because most subscribers and brands don’t realize it’s there. So what’s the best way to use it? Find out what your competitors are doing and check the stats. Watch several videos to get a feel for engagement, who’s sending traffic, and what their audience looks like.


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World First: Benchmarking and Competitive Intelligence on ...

World First: Benchmarking and Competitive Intelligence on ... | Competitive  and markets intelligence | Scoop.it
World First: Benchmarking and Competitive Intelligence on Facebook Brand Apps. May 22, 2013LEAVE A COMMENT. Did you know that for every Facebook brand app that hits a home run, 10 fade away in to the digital wasteland?
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Best Free SEO Tools For Competitive Intelligence | Rank1 Online Marketing

RT @EvaMoya_co: Ideas -Best Free #SEO Tools For Competitive Intelligence http://t.co/XVgiSzh6hU #VTIC #esINT
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3 Steps to Combining Social Media and Competitive Intelligence

3 Steps to Combining Social Media & Competitive Intelligence.
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Research and Markets: Competitive Intelligence: Takasago in the Global Flavor ... - Business Wire (press release)

Research and Markets: Competitive Intelligence: Takasago in the Global Flavor ... - Business Wire (press release) | Competitive  and markets intelligence | Scoop.it
Research and Markets: Competitive Intelligence: Takasago in the Global Flavor ...
Business Wire (press release)
“Competitive Intelligence: Takasago in the Global Flavor and Fragrance Sector”.
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What Are Your Competitors doing? Free Facebook Competitive Intelligence Spreadsheet

What Are Your Competitors doing?  Free Facebook Competitive Intelligence Spreadsheet | Competitive  and markets intelligence | Scoop.it

Your competitors can come up and secure your customers without you noticing. Keeping tabs on them is a nice cushion to make sure it isn’t happening. With the updates made on Facebook daily, it can kind of be hard to look at competitors constantly, especially when you have your own work to do. However, like mentioned above the small tabs to you can keep on your competitors to compare your own roadmaps of Facebook to theirs.

I created this spreadsheet for you to do just that. 


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Royal Caribbean Uses Competitive Intelligence to Boost Marketing Performance - Return Path

Royal Caribbean Uses Competitive Intelligence to Boost Marketing Performance - Return Path | Competitive  and markets intelligence | Scoop.it

Royal Caribbean International, a leader in the global cruise industry, wanted to know more about its competitors' email efforts. Seeing what messages they sent wasn't enough to make decisions. Royal Caribbean wanted to know how subscribers engaged with those messages. So the company began using Return Path's Inbox Insight last year to get a better view of the competitive landscape and almost immediately turned what they learned into impressive gains.


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