Apple has quickly become a major player in the smartphone and tablet business. Their devices are everywhere and their constant marketing campaigns always generate buzz. One of the big reasons why people have gravitated towards Apple products was the sheer amount of apps available. Amazon, B&N, Kobo and Sony were all early adopters and generated a lot of money with in-app purchases. In 2011 this all came crashing down and Apple has proven themselves to be an enemy to the publishing industry and e-book lovers, the world over.