(Credit: IBM)
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Le digital est plus que jamais intégré à la stratégie de marketing global de L'Oréal. Internet et les réseaux sociaux génèrent de la valeur pour l'entreprise et permettent d'accélérer sa croissance. Delete the scoop?
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![Marketing sur les médias sociaux : 40% des professionnels pensent que les articles de blogs sont les plus efficaces [Etude 2013] | Smarter Commerce FR | Scoop.it](/resources/img/white.gif)
Marketing sur les médias sociaux : en 2013, les articles des blogs professionnels sont toujours considérés comme la tactique la plus efficace (en BtoB comme en BtoC) Delete the scoop?
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Cours donné le 29 avril 2013 à Sup de Co Reims (Reims Management School) sur l'intégration des réseaux sociaux dans sa stratégie marketing. Plus d'informa
Lucile Hyon's insight:
Clair et didactique Delete the scoop?
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Digitas France vient de publier les résultats de son deuxième baromètre de "l’Expérience Marchande Connectée". Ce dernier,… Delete the scoop?
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Carrefour, Auchan, Leroy Merlin, Sephora et L'Occitane. Voici le top 5 des marques-enseignes françaises les plus dynamiques en 2012. Les Best Retail Brands viennent d'être dévoilées par Interbrand ce matin. Delete the scoop?
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La competition va durcir entre pure players distributeurs traditionnels Delete the scoop?
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Camaïeu voit grand. Et pour cela, la marque se lance dans le multicanal en proposant la livraison en magasin des achats sur Internet. Le Concept : L'enseigne de textile compte étendre la stratégie ... Delete the scoop?
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Yesterday’s Super Bowl was an exciting game: the Ravens beat the 49ers by a mere 3 points, there was a 15-minute power outage, and Beyoncé proved all the doubters wrong by delivering an Delete the scoop?
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Les deux enseignes ont déployé dans des magasins pilotes la technologie sans contact NFC. Des milliers de références... Delete the scoop?
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Share and discover what’s happening right now, anywhere in the world. Delete the scoop?
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IBM propose la solution « Social Media Analytics », qui décrypte les messages sur les médias sociaux et permet aux marques de mieux comprendre les attentes des consommateurs. Delete the scoop?
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The popular iOS video-sharing app Vine will be coming to Android in the near future, according to its founders. Delete the scoop?
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La mobilité prend une nouvelle dimension et révolutionne le géomarketing avec des modèles plus précis et des données dynamiques. Delete the scoop?
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jeudi 18 avril 13
Lucile Hyon's insight:
Suite à la présentation de Digitas le 18 avril - Infos locales - Un "must-read" Delete the scoop?
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Lucile Hyon's insight:
par Pascal Gaussen Delete the scoop?
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Retour sur les bonnes pratiques pour faire la différence sur les réseaux sociaux en termes de relation client.... Delete the scoop?
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Stratégies mobile interactives Delete the scoop?
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L'enseigne de sports canadienne Sport Check a dévoilé le mois dernier son nouveau "retail lab" store. Delete the scoop?
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Les bonnes tendances social media 2013 par 10 experts !! - Tendances Com Delete the scoop?
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L'Usine Digitale : Delete the scoop?
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Companies need internal and external BI insights in real time, in order to act on them quickly and remain competitive, says SaidWOT. Delete the scoop?
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