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Will retailers creep people out with in-store beacons? - Digiday

Will retailers creep people out with in-store beacons? - Digiday | iBeacon | Scoop.it
Beacons can produce a sales lift when used judiciously, but it's a thin line between effective and annoying, a new study shows.
Mark Davis's insight:

Don't kill the goose that lays the golden eggs, people.

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iBeacons: the hunt for stats

iBeacons: the hunt for stats | iBeacon | Scoop.it
Are there any numbers out there to justify the hype? Let’s go on a little investigation.
Mark Davis's insight:

Discussion of success of recent trials.

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Apple's iBeacons Come to Lord & Taylor and Hudson's Bay Stores

Apple's iBeacons Come to Lord & Taylor and Hudson's Bay Stores | iBeacon | Scoop.it
Starting Monday, iBeacons will be activated in Lord & Taylor and Hudson's Bay stores across North America.
Mark Davis's insight:

Very broad implementation by Swirl.

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Apple iBeacon technology applied to classical art in Antwerp Museum

Prophets has created a prototype with Apple iBeacon technology in the Rubens House in Antwerp. We´re breathing new life into the ancient works of Peter Paul Rubens…
Mark Davis's insight:

Very nice museum user case.

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MLB’s iBeacon Project Enters Phase Two With Interactive Ballpark Attractions | TechCrunch

MLB’s iBeacon Project Enters Phase Two With Interactive Ballpark Attractions | TechCrunch | iBeacon | Scoop.it
Major League Baseball was among the first to embrace Apple's iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year..
Mark Davis's insight:

Debut project at this year’s All-Star Game at Target Field that uses #iBeacons combined with in-park attractions to offer additional content and interactive features to the exhibits via their devices.

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iBeacon for Health

iBeacon for Health | iBeacon | Scoop.it
Project Boundary uses Bluetooth beacons to nudge you in the direction of better health. It has lessons for other UX designers in the age of proximity.
Mark Davis's insight:

One of the first healthcare applications.

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Constance Leterrier's curator insight, March 30, 9:37 AM

One of the first healthcare applications.

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Apple's iOS 8 uses iBeacon tech to bring location-aware app access to lock screen [u]

Apple's iOS 8 uses iBeacon tech to bring location-aware app access to lock screen [u] | iBeacon | Scoop.it
While not a shiny new feature like HealthKit, Apple baked what appears to be new iBeacon functionality into iOS 8, making the process of proximity-aware app and content pushes passive and more discovery oriented.
Mark Davis's insight:

Lock screen prompts if you don't have the companion app!

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Apple iBeacon challengers multiply: A look at five rivals | ZDNet

Apple iBeacon challengers multiply: A look at five rivals | ZDNet | iBeacon | Scoop.it
Fueled by Apple's iBeacon specification, devices for location-based marketing initiatives are popping up in an array of company product portfolios. Here's a look at a few interesting players.
Mark Davis's insight:

Most are tapping into Apple's specification in one way or the other.

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iBeacon Used to Make New York City Pub Crawl a Social Tech Event

... recently, it had never existed. App development company Aurnhammer recently collaborated with the Lower Manhattan business advocacy group, Downtown Alliance, to incorporate iBeacon technology into the pub-crawl [.
Mark Davis's insight:

Why am I thirsty?

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Apple's iBeacon now in Place at London's Heathrow Airport ...

Apple's iBeacon now in Place at London's Heathrow Airport ... | iBeacon | Scoop.it
Using iBeacon devices created by Estimote, a technology start-up building a sensor-based analytics and engagement platform, smartphones with Apple Passbook downloaded in range of a device, can receive ...
Mark Davis's insight:

Interesting in this says it's using passbook, rather than a Virgin app.

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Ask a Dev: What Are the Limitations of Beacons?

Ask a Dev: What Are the Limitations of Beacons? | iBeacon | Scoop.it
iOS engineer Dan Murrell discusses the limitations and weaknesses of beacon technology.
Mark Davis's insight:

Received by phones only once per second, for instance.

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Ann Windham's curator insight, May 14, 2014 11:35 AM

How effective is iBeacon technology? Learn from Apple's iOS engineer Dan Murrel. #BeaconTechnology #TradeshowTechnology #AppleTechnology

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Fabergé campaign puts beacons inside 275 eggs across New York - Luxury Daily - Multichannel

Fabergé campaign puts beacons inside 275 eggs across New York - Luxury Daily - Multichannel | iBeacon | Scoop.it
Mark Davis's insight:

Great PR stunt in time for Easter.

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Apple's iBeacon: A turning point for mobile engagement - Fortune Tech

Apple's iBeacon: A turning point for mobile engagement - Fortune Tech | iBeacon | Scoop.it
Hundreds of stores and sports venues are being outfitted with proximity-based messaging technology. Are consumers willing to listen?
Mark Davis's insight:

Broadening adoption.

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Geo Indoor's curator insight, March 8, 2014 3:14 PM

Apple's iBeacon signals turning point for mobile engagement

 

 

http://tech.fortune.cnn.com/2014/02/28/apples-ibeacon-signals-turning-point-for-mobile-engagement/

 

 

 

Alongside iBeacon are more than 10 different technologies competing for mindshare, estimates ABI Research. "We see huge growth for infrastructure-based technologies like Wi-Fi and iBeacons, with [Bluetooth Low Energy] deployments forecast to break 20,000 by 2015, largely focused on retail," writes ABI analyst Patrick Connolly in a new report. "With over 800 million smartphones actively using indoor location for applications by 2018, it will be as standard as GPS is today."

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Apple's plans for iBeacon hardware and new iOS 8 location notifications

Apple's plans for iBeacon hardware and new iOS 8 location notifications | iBeacon | Scoop.it
An FCC filing and new features coming in iOS 8 suggest that Apple has big plans for its iBeacon technology.
Mark Davis's insight:

Looks like a more smoothly integrated experience headed our way.

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iBeacons Are Ready for Showtime at the Tribeca Film Festival

iBeacons Are Ready for Showtime at the Tribeca Film Festival | iBeacon | Scoop.it
The iBeacons are coming! This time, to the Tribeca Film Festival.
Mark Davis's insight:

Lots of interesting options here for event planners.

 

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iBeacon trials: 13 brands trying to find a use case

iBeacon trials: 13 brands trying to find a use case | iBeacon | Scoop.it
You’ve probably heard about iBeacons. It's the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology.
Mark Davis's insight:

Some new ones outside retail like American Airlines.

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How Hotels can use Beacons to Enhance Guest Experiences

How Hotels can use Beacons to Enhance Guest Experiences | iBeacon | Scoop.it
Hotels are reimagining the entire guest experience using ibeacons. Learn how beacons are being used to reinvigorate hotels, engage guests and generate more revenue.

Via Guillaume Skalli
Mark Davis's insight:

Creative ideas her - just don't lose your phone!

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Free iBeacon tech for retailers - but do they even know what to do with it? - Management Matters

Mark Davis's insight:

The UK (and Western Europe) seem to be a hotbed for iBeacon development.

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An iBeacon Scavenger Hunt for Your Event? Here’s What’s Involved

An iBeacon Scavenger Hunt for Your Event? Here’s What’s Involved | iBeacon | Scoop.it
Scavenger Hunts are among the initial baby steps that event producers are taking as they explore how iBeacons can add value to their events. This past week’s MacWorld/iWorld event here in San Francisco is a prime example.
Mark Davis's insight:

Great test.

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Apple's iBeacon gets fun

Apple's iBeacon gets fun | iBeacon | Scoop.it
Apple's iBeacon location technology used to be ignored or used on boring retail applications. Now it's showing up in consumer apps and being deployed in increasingly fun places.
Mark Davis's insight:

Some novel applications including notifications in the lockscreen even if you don't have the app, and classroom attendance via BLE.

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iBeacons Are Ready for Showtime at the Tribeca Film Festival

iBeacons Are Ready for Showtime at the Tribeca Film Festival | iBeacon | Scoop.it
The iBeacons are coming! This time, to the Tribeca Film Festival.
Mark Davis's insight:

Perfect for events

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Finally, Sunglasses That Ping Your Phone When You Leave Them Behind

Finally, Sunglasses That Ping Your Phone When You Leave Them Behind | iBeacon | Scoop.it
It's inevitable. You finally find that perfect pair of sunglasses that don't make you look like a dingus, convince yourself to lay out an absurd amount of money to buy them... And then you leave them in a public bathroom, never to be seen again.
Mark Davis's insight:

Welcome to a future where you pair your phone with your sunglasses. Wallet, car keys next?

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Virgin Atlantic, Duane Reade Deploy iBeacons - iPhone FAQ

Virgin Atlantic, Duane Reade Deploy iBeacons - iPhone FAQ | iBeacon | Scoop.it
NFC World Virgin Atlantic, Duane Reade Deploy iBeacons iPhone FAQ The list of retailers using Apple's (NASDAQ: AAPL) iBeacon technology continues to grow, as New York City pharmacy chain Duane Reade and British airline Virgin Atlantic both announce...
Mark Davis's insight:

Need retailers with good app loyalty and frequent purchases.

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When it comes to iBeacon Readiness, iOS-7 iDevices Score 87% vs. Android Devices at a Paltry 2.5% - Patently Apple

When it comes to iBeacon Readiness, iOS-7 iDevices Score 87% vs. Android Devices at a Paltry 2.5% - Patently Apple | iBeacon | Scoop.it
If developers are wondering what platform to choose for their beacon technology rollout, it's a no brainer. The current score has 87% of iOS devices ready and 2.5% of Android devices ready at this very moment. Here's a trend Google apparently never saw coming. A new slide show is now available that can provide everyone with the ABC's of beacon technology and applications. It's not iBeacon specific, but it does illustrate Apple's iOS dominance in this area of technologies.
Mark Davis's insight:

The headline says it all, but the cover graphic "illustrates that iBeacon will work with contactless payment systems, so Apple will have the choice to use iBeacon for a future iWallet application should they choose to support this kind of application in the future."

 

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The Latest iPhone Update Delivered A Huge Boost To Apple's Bid To Dominate Mobile Payments

The Latest iPhone Update Delivered A Huge Boost To Apple's Bid To Dominate Mobile Payments | iBeacon | Scoop.it
Get ready for your phone to become an even more important part of your shopping experience.
Mark Davis's insight:

Now, if you have an app installed it will look for beacons and receive notifications even if it's shut down.

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