IB Business & Eco...
Follow
Find
263 views | +0 today
 
Rescooped by Mark Solomons from Modern Marketer
onto IB Business & Economics in the News
Scoop.it!

The Importance of Market Research for Startups

The Importance of Market Research for Startups | IB Business & Economics in the News | Scoop.it
There’s nothing new under the sun! If there’s one thing you take away from this post, please let it be that! I don’t care how innovative you think your idea is, there is a 99.9% likelihood that someone has thought of it before and tried to do something about it. The iPhone wasn’t the first smartphone and Facebook wasn’t the first social media site to ever exist.
Via The Fish Firm
Mark Solomons's insight:

a good read year 12, jus as we are about to begin market research...

more...
Marc Kneepkens's curator insight, January 20, 1:42 PM

Take a look at this link to discover Free Sources of Market Research: https://growthink.infusionsoft.com/go/research/gt4045/

It comes with a free directory of Top Investors. Another excellent Growthink product.

IB Business & Economics in the News
IB Business and Economics topics in the news. Get on top of the learning by reading real life examples...
Curated by Mark Solomons
Your new post is loading...
Your new post is loading...
Scooped by Mark Solomons
Scoop.it!

The Rising Marginal Cost Of Oil Production Highlighted By Kashagan Expense Escalation

The Rising Marginal Cost Of Oil Production Highlighted By Kashagan Expense Escalation | IB Business & Economics in the News | Scoop.it
Kashagan is one of the world's largest oil projects, a massive project being developed in a joint effort by oil super majors Exxon (NYSE:XOM), Shell (NYSE:RDS.A), Total (NYSE:TOT), Eni (NYSE:E) and CNPC (NYSE:PTR). It has alr
Mark Solomons's insight:

A useful story about costs and the margin... have a read then leave a comment!

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Can These Sitcom Characters Actually Afford Their Houses?

Can These Sitcom Characters Actually Afford Their Houses? | IB Business & Economics in the News | Scoop.it
Realistically, do you think Monica and Rachel could afford to pay rent for their 1,125 square-foot apartment in Manhattan? What about Fraser Krane's lovely 3 bedroom, 2.5 baths, 2,000 square-foot loft in Seattle? According to real estate website Movoto, when rent or mortgage exceeds 30% of your monthly income, it's classified as unaffordable. How much…
Mark Solomons's insight:

Having just bought a new flat, I found this fascinating. Measuring income against the mortgage with 50% or less making it affordable, these sitcom characters are analysed in terms of whether they could realistically afford their homes.

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Breaking Bad Performance through Strategic Alliance

Breaking Bad Performance through Strategic Alliance | IB Business & Economics in the News | Scoop.it
The benefits of joint ventures to enhance business performance.
Mark Solomons's insight:

Brilliant post linking Breaking Bad to business studies with a focus on joint ventures and strategic alliances.

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Mozilla boss quits following gay row

Mozilla boss quits following gay row | IB Business & Economics in the News | Scoop.it
The chief executive of Mozilla, who had been heavily criticised for supporting a ban on same-sex marriage, has stepped down.
Mark Solomons's insight:

Plenty of useful application here on CSR, PR and stakeholders...

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Planning an Economy Is Not Elementary

Planning an Economy Is Not Elementary | IB Business & Economics in the News | Scoop.it

A wonderfully putGood intentions and social organization do not substitute for efficiency and order. Nor does central planning efficiently run an economy? What is needed is self-interest in the problem and a barometer to judge the result. That barometer is price? Substituting happiness and good-will perceptions for prices is no solution at all.

Mark Solomons's insight:

An interesting argument against central planning and for the free market, placing a warm hearted soccer mum in the 'driving seat'!

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Clear Eyes, Full Wallets, Can't Lose

Clear Eyes, Full Wallets, Can't Lose | IB Business & Economics in the News | Scoop.it
Wear glasses? You probably paid too much for them. Get a look at how it should work, by the numbers.
Mark Solomons's insight:

Following our lesson on contribution and break-even today, this story exposes the real cost of retail eyeglasses.  The numbers are incredible!

more...
No comment yet.
Rescooped by Mark Solomons from IGCSE Business Studies in the News
Scoop.it!

Flappy Bird is dead - but brilliant mechanics made it fly

Flappy Bird is dead - but brilliant mechanics made it fly | IB Business & Economics in the News | Scoop.it
The creator of Flappy Bird has removed the game from app stores, ostensibly unable to cope with the criticism. Why all the hate? Because it’s how successful games draw you in. By Keith Stuart
Mark Solomons's insight:

Mark Solomons's insight:

Interesting read with lots of great content for IB and IGCSE Business. IP, social/viral marketing, product development, PR as well as a range of other marketing concepts.

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

McDonald's worldwide sales slip

McDonald's worldwide sales slip | IB Business & Economics in the News | Scoop.it
Mark Solomons's insight:

Little slip for the fast-food giant. Useful for Y12, how might this have affected market share?

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

currency_outlook.pdf

Mark Solomons's insight:

Insightful report by HSBC targeted at expats, shared by Charlie Uddin. Should we send our RMB home now or wait???

more...
No comment yet.
Rescooped by Mark Solomons from Austrian economics
Scoop.it!

Daron Acemoglu

Daron Acemoglu | IB Business & Economics in the News | Scoop.it
He is the economist to read for the view that institutions, not geography, are of central importance in understanding prosperity.  Hat tip to James Robinson as well.

Via Peter Boettke
more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

The Imperial - Week 1 classroom activity

The Imperial - Week 1 classroom activity | IB Business & Economics in the News | Scoop.it
This year’s case study is based on the hotel industry in Mombasa, Kenya with a focus on the hypothetical business The Imperial..
Mark Solomons's insight:

The Imperial Week 1 tasks...already set these up with my class. Great to establish familiarity.

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Apple Wins Another Legal Battle with Google's Motorola Unit Involving Push Notifications

Apple Wins Another Legal Battle with Google's Motorola Unit Involving Push Notifications | IB Business & Economics in the News | Scoop.it
The U.S. Court of Appeals for the Federal Circuit today issued a decision (PDF) upholding a previous ruling by the International Trade Commission...
Mark Solomons's insight:
Loads of related content here. Useful when looking at patents and acquisitions.
more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Google Reveals Its 9 Principles of Innovation

Google Reveals Its 9 Principles of Innovation | IB Business & Economics in the News | Scoop.it
Want to know what's in Google's secret sauce? Chief social evangelist Gopi Kallayil dishes out the tech giant's success recipe.
Mark Solomons's insight:
Love this, some good stuff for our unit on innovation. I can see Google entering the syllabus at some point in the not too distant future!
more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

The glass precipice

The glass precipice | IB Business & Economics in the News | Scoop.it
Fiorina, forced out A MERE 5% of the chief executives of the world’s biggest companies are women. And they are more likely to be sacked than their more numerous...
Mark Solomons's insight:

Another interesting article about gender and leadership. Why do women bosses fail more than men...? Is it because they are hired externally? Some positive points, too...apparently the demand for female bosses exceeds the supply... Fascinating stuff.

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Meet Britain’s Best Business Leader - Harriet Green

Meet Britain’s Best Business Leader - Harriet Green | IB Business & Economics in the News | Scoop.it
Students attending our BUSS4 exam coaching workshops will know that I'm a big fan of Harriet Green, the CEO who has done so much to lead the turnaround of Thomas Cook. In fact, I'd almost go as far as to say that Harriet Green is my favourite CEO. Except, of course, that.
Mark Solomons's insight:

This Scoop is mostly aimed at Georgia and her Extended Essay. But incredibly interesting and useful for all to read...

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Newcastle Mocks Stella Artois and Its Chalice in New Campaign

Newcastle Mocks Stella Artois and Its Chalice in New Campaign | IB Business & Economics in the News | Scoop.it

BriAs a brand, Newcastle Brown Ale is no nonsense—or as its new ad campaign puts it, "no bollocks." The British beer also has little time for rivals who it believes are all bollocks—chief among them, Stella Artois.

Mark Solomons's insight:

Brilliant campaign against all the cliche beer adverts. I love how they are targeting competitors directly...No bollocks!

more...
No comment yet.
Rescooped by Mark Solomons from #Econ1 Market Failure
Scoop.it!

Negative Externalities & Information Failure: Paxman shows Coca Cola boss how much sugar is in a supersize cup

Calls are growing for high sugar drinks to be taxed in the same way as cigarettes to curb rising obesity. Does the drinks industry's resistance echo that of ...

Via Economics KSF, Matt Smith
Mark Solomons's insight:

Paxman giving Coca-Cola a grilling. Is Coke a demerit good?

more...
Marist Economics's curator insight, November 28, 2013 4:28 PM

Jeremy Paxman does 'show and tell' with the boss of Coca Cola.

Profits before health? Demerit good?

Jay Caulthar's curator insight, January 20, 12:51 PM

#CocaColaSugar #InformationFailiure #NegativeExternalities

Mark Solomons's comment, February 22, 2:34 AM
How uncomfortable was he?
Scooped by Mark Solomons
Scoop.it!

Warning: Stocks Will Collapse by 50% in 2014

Warning: Stocks Will Collapse by 50% in 2014 | IB Business & Economics in the News | Scoop.it
With a possible recession looming, Sean Hyman reveals a crash alert system that allows investors to know when a stock market crash is imminent.
Mark Solomons's insight:

Hyman's crystal ball seems to have have a good track record!

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

UK economy grows at fastest rate in six years in 2013

UK economy grows at fastest rate in six years in 2013 | IB Business & Economics in the News | Scoop.it
LONDON (Reuters) - Britain's economy grew last year at its fastest rate since the financial crisis, official data showed on Tuesday, raising questions about how long the Bank of England can keep interest...
Mark Solomons's insight:

Some positive news: UK recovering faster than expected. Although forecasts for an interest rate increase is likely to be Q2 of 2015...yet 30% of polled econs think it could be this year!! Hope not...I like the size of my current mortgage repayments.

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Ford's 'quality' push comes at busy time for automaker

Ford's 'quality' push comes at busy time for automaker | IB Business & Economics in the News | Scoop.it
DETROIT (Reuters) - Ford Motor Co is betting that the tight bond between two of its senior executives can help the automaker prevent quality missteps from derailing its busiest-ever year for
Mark Solomons's insight:

Too much great IB and IGCSE Business and Economics content to mention...but I still will!!!

 

Quality improvements

Strategy

HR and internal relationships

Growth

Market Share

R&D

International Business

Entering new markets

 

...to name a few. 

more...
No comment yet.
Rescooped by Mark Solomons from Modern Marketer
Scoop.it!

The Importance of Market Research for Startups

The Importance of Market Research for Startups | IB Business & Economics in the News | Scoop.it
There’s nothing new under the sun! If there’s one thing you take away from this post, please let it be that! I don’t care how innovative you think your idea is, there is a 99.9% likelihood that someone has thought of it before and tried to do something about it. The iPhone wasn’t the first smartphone and Facebook wasn’t the first social media site to ever exist.
Via The Fish Firm
Mark Solomons's insight:

a good read year 12, jus as we are about to begin market research...

more...
Marc Kneepkens's curator insight, January 20, 1:42 PM

Take a look at this link to discover Free Sources of Market Research: https://growthink.infusionsoft.com/go/research/gt4045/

It comes with a free directory of Top Investors. Another excellent Growthink product.

Scooped by Mark Solomons
Scoop.it!

The Imperial - Week 2 classroom activity

The Imperial - Week 2 classroom activity | IB Business & Economics in the News | Scoop.it
This week's activity is to get students to prepare their own time line of the events in the case study....
Mark Solomons's insight:

Another great task. We produced a huge timeline this week on the big white board and a photo of the Y13 collaboration  has been shared to all in the group. Again, essential to get the familiarity.

 

We have a mock on the Imperial tomorrow! Very early days so looking forward to seeing how they do.

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

Should We Raise the Minimum Wage? 11 Questions and Answers

Should We Raise the Minimum Wage? 11 Questions and Answers | IB Business & Economics in the News | Scoop.it
Who earns it? Does it help the poor? Does it really kill jobs? Those issues, and more. 
Mark Solomons's insight:

Great article, balanced on opinion, Should the US raise minimum wage? 

more...
No comment yet.
Scooped by Mark Solomons
Scoop.it!

UPS and FedEx delays spark anger

UPS and FedEx delays spark anger | IB Business & Economics in the News | Scoop.it
Shipping giants FedEx and UPS apologise for delays to "a small share" of holiday shipments which left some customers without Christmas presents.
Mark Solomons's insight:
Case study for customer service and capacity utilisation.
more...
No comment yet.