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21 Social Media Predictions for 2013 From the Pros

21 Social Media Predictions for 2013 From the Pros | I am a Bridge Clipboard | Scoop.it
Are you wondering what 2013 might look like for social media marketing? If the changes seen in 2012 are an indicator, there will be a lot more change in 2013
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I am a Bridge Clipboard
"I am a bridge" is my personal blog project where I share some news around my professional environement.
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Attribution is Hard, and the Top 12 Marketing Technology Articles Curated Wednesday, 8/20/14

Attribution is Hard, and the Top 12 Marketing Technology Articles Curated Wednesday, 8/20/14 | I am a Bridge Clipboard | Scoop.it

Easier said than done. That pretty much sums up measuring marketing ROI using technology.

 

MarTec offers a set of tools to achieve attribution, so it is certainly easier now than ever before to determine ROI, but this answers the question “what can I use to measure ROI?” It doesn’t answer the question of “how.”

 

I think we can conclude two things. First, attribution is still subjective. Unless we’re roaming around the craniums of prospects and can pinpoint the exact time and place of the decision, it’s a guess. Educated, but a guess. Second, the labyrinth that is the buyer’s journey is a mystery as it is personal to each and every buyer. So even if you install a sophisticated tag management system, it’s still subjective.

 

However, there’s a technique that is often overlooked that can help gauge the degree of contribution, and that is the scoring model, a function already at your disposal within your marketing automation platform.

 

Now you’d think that scoring is going away, as Predictive eliminates the need to point out high value targets via the subjective lead scoring model. It’s not, and you can use it to your advantage so long as you keep tabs on the prospect all the way through to the sale.

 

Attribution Scoring relies upon placing a value on each and every touch of communication and content, and that value is brought back to the record in the form of the score. So as the prospect navigates his or her way through your analog and digital presentations (presentations used in the broadest sense), the scoring can be used to evaluate how Marketing keeps moving the prospect through their journey.

 

So what’s the difference between Lead Scoring and Attribution Scoring? Same process, same paradigm, but it’s a different timestamp. Whereas Lead Scoring ceases upon the flip to Sales, Attribution Scoring continues onward, either through till the conversion to client, or beyond should you need to keep tabs on influence, LTV, upselling, cross-selling, etc.

 

With this in mind, you’re still measuring contribution to the sale, not true attribution. A score can only tell you how much Marketing contributed to the process, but not that it made the sale.

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Disrupting B2B Markets Does Not Happen Overnight - Gartner http://sco.lt/6lVtyr

-- > B2B Content Marketing on LinkedIn Works: CRM Lead Management Brands Hit Their Mark - LinkedIn http://sco.lt/6NbCGv

-- > Why LinkedIn Will Suck Up All Your Marketing Dollars—and Why You’ll Like It - Kapost Content Marketeer http://sco.lt/5PQEhF

-- > The Past, Present, and Future of Marketing Technology - Radius http://sco.lt/5CG8jh

-- > 5 Steps to Better Marketing Operations Management - Smart Insights Digital Marketing Advice http://sco.lt/6INrxB

-- > Top 7 Mistakes Digital Marketing Agencies Make That Turn Into Lost Clients - Digital Marketing Depot http://sco.lt/4hkGFl

-- > How Authoritative Is Your Content? 6 Tools to Help You Find Out - HubSpot http://sco.lt/5UM4HJ

-- > Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill - ClickZ http://sco.lt/5T0TPV

-- > [NSFW] This Designer Destroys 2014′s Big Marketing Buzzword, and It’s Awesome - Contently http://sco.lt/859pSr

-- > Most Marketing Advice Tells Us How to Market to Marketers - Enterprise Irregulars http://sco.lt/4tWc9R

-- > How Content Is Changing And What Marketers Need To Know [Survey Data] - Marketing Land http://sco.lt/8kJfKD

-- > The Small Business Guide to LinkedIn - Simply Business UK http://sco.lt/5FEvbN

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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#Tweet Music: JLB Audio transforme chaque tweet en notes de musique !

#Tweet Music: JLB Audio transforme chaque tweet en notes de musique ! | I am a Bridge Clipboard | Scoop.it

140 caractère pour Twiter, 8 notes de musique sur la gamme musicale.  On mixe le tout ? Possibilités infinies. JLB Audio a lancé une initiative originale :Tweet Music. Un algorithme pour transformer des tweets en mini-morceaux de musique. Les internautes n’avaient qu’à intégrer le hashtag #JLBTweetMusic dans leur tweet pour recevoir un tweet de la marque, contenant un lien pour écouter leur tweet initial mis en musique.


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Mathias Ervyn's curator insight, February 3, 6:22 AM

La musique adoucit les moeurs ... même sur Twitter ! :) 

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Info Magazine: Les 10 mots les plus utilisés en 2013 sur LinkedIn [infographie]

Info Magazine: Les 10 mots les plus utilisés en 2013 sur LinkedIn [infographie] | I am a Bridge Clipboard | Scoop.it
LinkedIn a publié la liste des 10 mots les plus populaires en 2013 sur le réseau social des professionnels.
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Thibaut De Norre (ThibautDN) on Twitter

Thibaut De Norre (ThibautDN) on Twitter | I am a Bridge Clipboard | Scoop.it
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What Are Social Signals And Why Do They Matter? - Dustn.tv

What Are Social Signals And Why Do They Matter? - Dustn.tv | I am a Bridge Clipboard | Scoop.it
What exactly are social signals and how do they benefit you? Most people either don’t know what they are, or don’t know what the point is.
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25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC]

25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC] | I am a Bridge Clipboard | Scoop.it

The Social Media Strategies Summit Blog gives you all the up to date information in anything related to social media.


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Ennio Martignago's curator insight, November 18, 2013 3:49 AM

25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC] | @scoopit via @fdebailleul http://sco.lt/...

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Digital is dead — I.M.H.O. — Medium

Digital is dead — I.M.H.O. — Medium | I am a Bridge Clipboard | Scoop.it
Just a few years ago the world looked great for digital agencies.
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MediaPost Publications Native RTB: A Long Way To Go 11/14/2013

MediaPost Publications Native RTB: A Long Way To Go 11/14/2013 | I am a Bridge Clipboard | Scoop.it
Native RTB: A Long Way To Go - 11/14/2013
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La social TV pour doper "Envoyé Spécial" et les autres émissions de France TV

La social TV pour doper "Envoyé Spécial" et les autres émissions de France TV | I am a Bridge Clipboard | Scoop.it
L'analyse d'Erwann Gaucher, directeur adjoint à la coordination des sites régionaux et ultramarins de France TV.
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Gaming brands to see social as rival to TV | News | Marketing Week

Gaming brands to see social as rival to TV | News | Marketing Week | I am a Bridge Clipboard | Scoop.it
Gaming brands urged to use ‘social glue’ to snare dual screeners. 
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Le long chemin d’Amazon pour devenir le nouvel HBO

Le long chemin d’Amazon pour devenir le nouvel HBO | I am a Bridge Clipboard | Scoop.it
Qui ?
Roy Price, directeur d'Amazon Studios, la branche de production audiovisuelle du géant du e-commerce ouverte fin 2010.
Quoi ?
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Belgique - Pays de Galles: Plus d'audience TV - moins d'interactions sur les réseaux sociaux

Belgique - Pays de Galles: Plus d'audience TV - moins d'interactions sur les réseaux sociaux | I am a Bridge Clipboard | Scoop.it
Le Match Belgique - Pays de Galles a battu des records d'audience TV ce mardi 15 octobre avec 945 873 téléspectateurs (âgés de 4 ans et plus) sur RTL TVI et 1 564 806 sur Sporza. Côté réseaux socia...
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Android recule sur les marchés anglophones

Android recule sur les marchés anglophones | I am a Bridge Clipboard | Scoop.it
Selon les chiffres de l'agence Kantar, la plateforme mobile de Google cède du terrain à Apple et Microsoft aux USA, en Grande-Bretagne et en Australie. Une pr
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#ios7 #android

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Tweet from @huguesrey

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Voici les 5 innovations qui vont changer votre vie d’ici 5 ans

Voici les 5 innovations qui vont changer votre vie d’ici 5 ans | I am a Bridge Clipboard | Scoop.it
IBM dévoile une liste d’innovations qui devraient changer la façon dont les personnes travaillent, vivent et interagissent dans seulement cinq ans.
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Twitter / French_SocialTV: Très intéressante étude ...

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Netflix: à quand la télévision internet par abonnement en Belgique? - RTBF Medias

Netflix: à quand la télévision internet par abonnement en Belgique? - RTBF Medias | I am a Bridge Clipboard | Scoop.it
Très connues aux USA et en plein développement en Europe, Netflix est la principale chaîne de télévision internet au monde. Accessible par abonnement, elle se répand sur l’ancien continent, mais pas en Belgique.
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Aereo, la petite start-up qui fait trembler les géants de la télé

Aereo, la petite start-up qui fait trembler les géants de la télé | I am a Bridge Clipboard | Scoop.it
Aereo, la petite start-up qui fait trembler les géants de la télé
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Le PC est mort, vive la tablette !

Le PC est mort, vive la tablette ! | I am a Bridge Clipboard | Scoop.it
Si le PC ne va pas totalement disparaître des bureaux, la puissance et les fonctionnalités offertes par les terminaux mobiles ainsi que l'essor du BYOD favorisent leur diffusion.
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How Windows Has Evolved Over The Last 30 Years

How Windows Has Evolved Over The Last 30 Years | I am a Bridge Clipboard | Scoop.it
It's hard to believe, but it's been 30 years since Microsoft first showed off Windows to the world. It's changed an awful lot in that time.
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Ellie Kesselman Wells's comment, January 30, 12:15 PM
Yes! I love Windows 7. Enough tablets, phablets! Please, no more thin frame clients such that real work is not possible, only "surfing the internet"... sigh.
Ellie Kesselman Wells's comment, January 30, 12:17 PM
Postscript - This is not a rant. I like your blog on Wordpress! I am a statistician.
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Native advertising: what content marketers need to know

Native advertising: what content marketers need to know | I am a Bridge Clipboard | Scoop.it
Content is arguably the biggest trend to hit online marketing since the advent of social media, video and search.
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Social TV : M6 teste le TV-commerce autour du Meilleur pâtissier

Social TV : M6 teste le TV-commerce autour du Meilleur pâtissier | I am a Bridge Clipboard | Scoop.it
La chaîne de télévision propose, via son service Connect, d'acheter des ustensiles de cuisine utilisés durant l'émission. A terme, le procédé sera étendu à d'autres émissions.
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What the Most Retweeted Tweets of All Time Say About Twitter

What the Most Retweeted Tweets of All Time Say About Twitter | I am a Bridge Clipboard | Scoop.it
Twitter retweets represent the mass-market experience of the social network. So what can we find from the most retweeted tweets of all time?
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informitv - BBC places iPlayer at the heart of its vision

informitv - BBC places iPlayer at the heart of its vision | I am a Bridge Clipboard | Scoop.it

Rather than being limited to catch-up programmes from the last seven days, it will extend back thirty days, like its commercial counterparts. Some programmes will be available before they are broadcast. There will be pop-up channels around certain events and exclusive programming. There will be a BBC Store where people can buy programmes, a bit like other online services. Viewers will be encouraged to make their own programmes, a bit like YouTube. With Playlister, People will be able to tag music they hear on the BBC, a bit like Shazam, and share their playlists through services like Spotify and YouTube. This is apparently going to be “a bold era of BBC innovation”.


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Digital transformation works best when driven from the top: Capgemini and MIT Sloan global study

Digital transformation works best when driven from the top: Capgemini and MIT Sloan global study | I am a Bridge Clipboard | Scoop.it

Do not let a thousand flowers bloom. Not if you want your organisation’s digital transformation to succeed. Instead, all the evidence suggests that change needs to be driven from the top and companies...


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