Offline and online experiences can interact and overlap easily in today's world. In Part 2 of this 2-part series, author Sofia Hussain shows us how to turn an ecosystem map into a tool for creating truly holistic experiences.
Summary:The two groups that must come together and bring their organizations into the digital future — technology and business leadership — tend to have divergent priorities and inclinations. How can we resolve this? By: Dion Hinchcliffe Many organizations today are findings themselves at the digital crossroads: They have an enormous stake in how the business... Read more »
These days, an experience incorporates both on- and offline components, and companies can use this knowledge to better connect with their users. This week, author Sofia Hussain explores ecosystem mapping: a tool to help designers better relate the product at hand to the greater experience.
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