I Wish I Thought ...
Follow
Find
2.2K views | +0 today
 
I Wish I Thought Of That!
A Collection Of Great Advertising & Marketing Ideas
Curated by Brian Hickling
Your new post is loading...
Your new post is loading...
Scooped by Brian Hickling
Scoop.it!

Street Artists Just Pulled Off The Largest Advertising Takeover In World History

Street Artists Just Pulled Off The Largest Advertising Takeover In World History | I Wish I Thought Of That! | Scoop.it
From Glasgow to Brighton the streets of the UK look a little different this week. In 10 cities guerrilla install crews have been swapping 365 ads with art works, creating the largest advertising ta...
more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Visa Checkout: Out of Time - YouTube

She proves that even when there's no time, there's still time for Visa Checkout no matter what you're up to. *Sequences shortened. Must enroll in Visa Checko...
Brian Hickling's insight:

Funny way to say fast check out. Nice idea!

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Share the Road - Be the Voice of Reason #ShareTheRoad - YouTube

Share the Road - Be the Voice of Reason #ShareTheRoad - YouTube | I Wish I Thought Of That! | Scoop.it
Living in London can be stimulating and fun but as with any major city it has its challenges - one of those is travelling around on our busy roads. We all co...
Brian Hickling's insight:

Poetic and powerful. New ad encourages Londoners to ‘share the road' from M&C Saatchi, London

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

H&R Block: All

H&R Block: All | I Wish I Thought Of That! | Scoop.it

Those H&R Tax Folks Really Know How to Spot Them

Brian Hickling's insight:

Brilliant!

BH

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

One in two shoppers have bought on mobile

One in two shoppers have bought on mobile | I Wish I Thought Of That! | Scoop.it

More than half of Canadians would ditch an item at checkout when faced with the dreaded registration page.

Brian Hickling's insight:

These smartphones are proving to be handy.

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | I Wish I Thought Of That! | Scoop.it
Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. That is the
more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Engagement Labs launches a social ranking system | Marketing Magazine

Engagement Labs launches a social ranking system | Marketing Magazine | I Wish I Thought Of That! | Scoop.it
Curious how well you're doing on social media? Montreal's Engagement Labs has ranked 55,000 brands, scoring each on its performance on YouTube, Facebook and Twitter.
more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Creative Fuel - YouTube

To check out the Creative Fuel speakers and buy tickets go to http://creative-fuel.com.au Every so often, an idea comes along that is a real game changer. Th...
Brian Hickling's insight:

Funny but so true!!!!

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Marketers Allocate 9% of Their Budget for Innovation

more...
No comment yet.
Rescooped by Brian Hickling from Technology & Marketing Innovation
Scoop.it!

Observations on Augmented Reality (AR) Android Applications

Observations on Augmented Reality (AR) Android Applications | I Wish I Thought Of That! | Scoop.it

As a new immersive technology for smart phone users, augmented reality (AR) for Android applications are destined to become commonplace on every smart phone in the next couple of years.


Via Matmi, ADOmedia
Brian Hickling's insight:

New immersive technology are destined to become commonplace.

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Portraits of People Wearing Board Game Masks | Design | Fashion & Life

Portraits of People Wearing Board Game Masks | Design | Fashion & Life | I Wish I Thought Of That! | Scoop.it
Swiss photographer Marie Rime did a series called “Masks” which gathers portraits of models wearing masks entirely made by board games : puzzles, play cards, mikados, checkers and pieces of all kinds. It looks like ethnical masks which transform the faces of the models....
Brian Hickling's insight:

Love the creativity and the beautiful execution.

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Marketers, Agencies, Google Spar Over Brands' Precious Data

Marketers, Agencies, Google Spar Over Brands' Precious Data | I Wish I Thought Of That! | Scoop.it
At the 4A's conference on Tuesday, a quartet of brand, agency and tech company execs debated who deserves access to marketers' data.
Brian Hickling's insight:

Do agencies have the talent to gain insights from a clients data

or will it be the clients that have to glean their own insights?

 

My view is that clients should use their data to understand their customer. The opportunity for ad agencies is to look at overall consumer/human behaviour and lifestyle trending using the data from numerous sources including all their clients data. This way the clients can have their cake and eat it too!

more...
No comment yet.
Rescooped by Brian Hickling from Advertising Creative
Scoop.it!

Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad

Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad | I Wish I Thought Of That! | Scoop.it

“ Learn how Nivea created an innovative inbound marketing campaign -- all through a print ad.”


Via Karen Goldfarb Copywriter, Anthony Kalamut
more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

The Definitive Ranking Of The Selfiest Cities in the World

The Definitive Ranking Of The Selfiest Cities in the World | I Wish I Thought Of That! | Scoop.it
Find out where your city ranks
Brian Hickling's insight:

Makati City and Pasig in the Philippines beat Manhattan. 
258 selfie-takers per 100,000 people. 

Oh, and Halifax at 28/100,000 beat Toronto at only 20/100,000.

Edmonton was Canada's top selfie place at 31 selfies per 100,000.

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

There's No Photobomb Like a Queen of England Photobomb

There's No Photobomb Like a Queen of England Photobomb | I Wish I Thought Of That! | Scoop.it
Two Australian hockey players captured the most regal selfie of the year at the Commonwealth Games, featuring the one and only Queen Elizabeth.
Brian Hickling's insight:

The best part? The Queen is actually smiling!!!

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen | I Wish I Thought Of That! | Scoop.it
Nothing says "Lexus" like a guy made of light leaping across the sky. In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure is traversing the nightscape of downtown Kuala Lumpur.
more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

The Idea Catchers - YouTube

The Idea Catchers - YouTube | I Wish I Thought Of That! | Scoop.it

DDB Group Asia Pacific(@DDBLimelight) recently released a video entitled “The Idea Catchers.”

Brian Hickling's insight:

With the threat of the commoditization of creativity, this video reminds us of the importance of pursuing great ideas.

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Volkswagen Eyes On The Road Cinema Stunt Shocking Danger of Texting and Driving - YouTube

Brian Hickling's insight:

Fantastic idea! Hits home because it uses the actual technology and behaviour that is at the root of the problem, our need to stay connected every second.

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

This Video Proves Hollywood Movies Are Actually Improved By Selfies

This Video Proves Hollywood Movies Are Actually Improved By Selfies | I Wish I Thought Of That! | Scoop.it
"Let's put a smile on that face."
more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Infographic: Brand loyalty is fleeting

Infographic: Brand loyalty is fleeting | I Wish I Thought Of That! | Scoop.it
Three-quarters of Canadians have switched from a preferred brand in the past year, according to a new report from Veritas.
Brian Hickling's insight:

Interesting study from Veritas on brand loyalty.

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Weekend reading: The creative Wild West

Weekend reading: The creative Wild West | I Wish I Thought Of That! | Scoop.it
Everyone's saddling up to take a run at ad agencies' lock on the ideas biz by bringing in creativity gunslingers.
Brian Hickling's insight:

Looks like PR and media shops are looking to add more creatively. Big brand clients are adding seasoned Creative Directors to help them manage their multiple touch points and marketing partner relationships. It is no longer just about a clever ad or social media platforms. It's about holistic integrated marketing done creatively. It was once said that "Content is King". Going forward "Creative is King". 

 

 

 

 

 

 

 

 

 

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Apple Unveils Mac OS X 10.10 Yosemite at WWDC

Apple Unveils Mac OS X 10.10 Yosemite at WWDC | I Wish I Thought Of That! | Scoop.it
Apple finally unveiled the update to its desktop operating system OS X 10.10 Yosemite at the WWDC on Monday.
more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Infographic: Canadian consumers today

Infographic: Canadian consumers today | I Wish I Thought Of That! | Scoop.it
Take a visual tour to learn how we have evolved in the face of new technology and a post-recessionary world.
Brian Hickling's insight:

Check out the infographic, designed by the Growth and Innovation Lab at agency Veritas, to learn more about how Canadians have evolved.

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Virgin America's cabin-to-content strategy - Digiday

Here's how the airline that started the cheeky in-flight safety video extends its success throughout its social platforms.
Brian Hickling's insight:

Cross between GLEE and inflight safety video. This is the role of creativity in life people!! To make the dull and boring - interesting and memorable. Nice stuff!!

more...
No comment yet.
Scooped by Brian Hickling
Scoop.it!

Branded Video Views Highest for Consumer Products, Electronics

Branded Video Views Highest for Consumer Products, Electronics | I Wish I Thought Of That! | Scoop.it
Branded video ad views came in at 8.3 billion last year, and the consumer products and electronics industries saw the most success. However, the media and entertainment sector was the most "efficient," generating the highest average views per campaign.
more...
No comment yet.