As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most tired cliches in advertising or if they're skewering it. The gag, which competitor Axe spent years building its marketing around, is that using the
Nothing says "Lexus" like a guy made of light leaping across the sky. In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure is traversing the nightscape of downtown Kuala Lumpur.
Everyone's saddling up to take a run at ad agencies' lock on the ideas biz by bringing in creativity gunslingers.
Brian Hickling's insight:
Looks like PR and media shops are looking to add more creatively. Big brand clients are adding seasoned Creative Directors to help them manage their multiple touch points and marketing partner relationships. It is no longer just about a clever ad or social media platforms. It's about holistic integrated marketing done creatively. It was once said that "Content is King". Going forward "Creative is King".
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