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I Wish I Thought Of That!
A Collection Of Great Advertising & Marketing Ideas
Curated by Brian Hickling
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Downtown Halifax Date Night: "Who" is the Hardest Part - YouTube

Finding the right date is hard. The rest we've made easy. Visit http://downtownhalifax.ca to find the perfect Downtown Date Night package.
Brian Hickling's insight:

Our latest campaign for Downtown Halifax Date Night Promotion!!!

I hope you snort when you laugh!!!!!!

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Creative Review - David Abbott memo warns of future adland mediocrity

Creative Review - David Abbott memo warns of future adland mediocrity | I Wish I Thought Of That! | Scoop.it
The best in visual communication
Brian Hickling's insight:

Thank you David. For reminding us that quality is worth fighting for. Interesting he wrote this in 1994.

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Is Old Spice's 'Mandroid' a Sexist Ad Campaign or a Satire of Sexist Ads?

Is Old Spice's 'Mandroid' a Sexist Ad Campaign or a Satire of Sexist Ads? | I Wish I Thought Of That! | Scoop.it
As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most tired cliches in advertising or if they're skewering it.  The gag, which competitor Axe spent years building its marketing around, is that using the
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Street Artists Just Pulled Off The Largest Advertising Takeover In World History

Street Artists Just Pulled Off The Largest Advertising Takeover In World History | I Wish I Thought Of That! | Scoop.it
From Glasgow to Brighton the streets of the UK look a little different this week. In 10 cities guerrilla install crews have been swapping 365 ads with art works, creating the largest advertising ta...
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Visa Checkout: Out of Time - YouTube

She proves that even when there's no time, there's still time for Visa Checkout no matter what you're up to. *Sequences shortened. Must enroll in Visa Checko...
Brian Hickling's insight:

Funny way to say fast check out. Nice idea!

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Share the Road - Be the Voice of Reason #ShareTheRoad - YouTube

Share the Road - Be the Voice of Reason #ShareTheRoad - YouTube | I Wish I Thought Of That! | Scoop.it
Living in London can be stimulating and fun but as with any major city it has its challenges - one of those is travelling around on our busy roads. We all co...
Brian Hickling's insight:

Poetic and powerful. New ad encourages Londoners to ‘share the road' from M&C Saatchi, London

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One in two shoppers have bought on mobile

One in two shoppers have bought on mobile | I Wish I Thought Of That! | Scoop.it

More than half of Canadians would ditch an item at checkout when faced with the dreaded registration page.

Brian Hickling's insight:

These smartphones are proving to be handy.

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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | I Wish I Thought Of That! | Scoop.it
Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. That is the
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Engagement Labs launches a social ranking system | Marketing Magazine

Engagement Labs launches a social ranking system | Marketing Magazine | I Wish I Thought Of That! | Scoop.it
Curious how well you're doing on social media? Montreal's Engagement Labs has ranked 55,000 brands, scoring each on its performance on YouTube, Facebook and Twitter.
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Creative Fuel - YouTube

To check out the Creative Fuel speakers and buy tickets go to http://creative-fuel.com.au Every so often, an idea comes along that is a real game changer. Th...
Brian Hickling's insight:

Funny but so true!!!!

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Observations on Augmented Reality (AR) Android Applications

Observations on Augmented Reality (AR) Android Applications | I Wish I Thought Of That! | Scoop.it

As a new immersive technology for smart phone users, augmented reality (AR) for Android applications are destined to become commonplace on every smart phone in the next couple of years.


Via Matmi, ADOmedia
Brian Hickling's insight:

New immersive technology are destined to become commonplace.

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veteranartproject on Instagram

The Veteran Art Project
10,000 Image Series Objective
✉️devin@devinography.com
When emailing, include name, location, contact info & affiliation
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Tapping the 'Marketer's Dream' at GoPro, Where Consumers Make the Ads

Tapping the 'Marketer's Dream' at GoPro, Where Consumers Make the Ads | I Wish I Thought Of That! | Scoop.it
Interview with Paul Crandall, VP of marketing for camera company GoPro.
Brian Hickling's insight:

GoPro is not just a camera but an "enjoyment platform" says Paul Crandall, GoPro's VP of Marketing.

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KFC fried-chicken keyboard: It's finger-clicking good - CNET

KFC fried-chicken keyboard: It's finger-clicking good - CNET | I Wish I Thought Of That! | Scoop.it
KFC Japan offers up a bizarre Twitter contest with the lucky winner taking home a keyboard decorated with fried chicken parts.
Brian Hickling's insight:

Love the Colonel escape key. Oh and the companion drumstick mouse is a nice touch. 

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The Definitive Ranking Of The Selfiest Cities in the World

The Definitive Ranking Of The Selfiest Cities in the World | I Wish I Thought Of That! | Scoop.it
Find out where your city ranks
Brian Hickling's insight:

Makati City and Pasig in the Philippines beat Manhattan. 
258 selfie-takers per 100,000 people. 

Oh, and Halifax at 28/100,000 beat Toronto at only 20/100,000.

Edmonton was Canada's top selfie place at 31 selfies per 100,000.

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There's No Photobomb Like a Queen of England Photobomb

There's No Photobomb Like a Queen of England Photobomb | I Wish I Thought Of That! | Scoop.it
Two Australian hockey players captured the most regal selfie of the year at the Commonwealth Games, featuring the one and only Queen Elizabeth.
Brian Hickling's insight:

The best part? The Queen is actually smiling!!!

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Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen | I Wish I Thought Of That! | Scoop.it
Nothing says "Lexus" like a guy made of light leaping across the sky. In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure is traversing the nightscape of downtown Kuala Lumpur.
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The Idea Catchers - YouTube

The Idea Catchers - YouTube | I Wish I Thought Of That! | Scoop.it

DDB Group Asia Pacific(@DDBLimelight) recently released a video entitled “The Idea Catchers.”

Brian Hickling's insight:

With the threat of the commoditization of creativity, this video reminds us of the importance of pursuing great ideas.

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Volkswagen Eyes On The Road Cinema Stunt Shocking Danger of Texting and Driving - YouTube

Brian Hickling's insight:

Fantastic idea! Hits home because it uses the actual technology and behaviour that is at the root of the problem, our need to stay connected every second.

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This Video Proves Hollywood Movies Are Actually Improved By Selfies

This Video Proves Hollywood Movies Are Actually Improved By Selfies | I Wish I Thought Of That! | Scoop.it
"Let's put a smile on that face."
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Infographic: Brand loyalty is fleeting

Infographic: Brand loyalty is fleeting | I Wish I Thought Of That! | Scoop.it
Three-quarters of Canadians have switched from a preferred brand in the past year, according to a new report from Veritas.
Brian Hickling's insight:

Interesting study from Veritas on brand loyalty.

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Weekend reading: The creative Wild West

Weekend reading: The creative Wild West | I Wish I Thought Of That! | Scoop.it
Everyone's saddling up to take a run at ad agencies' lock on the ideas biz by bringing in creativity gunslingers.
Brian Hickling's insight:

Looks like PR and media shops are looking to add more creatively. Big brand clients are adding seasoned Creative Directors to help them manage their multiple touch points and marketing partner relationships. It is no longer just about a clever ad or social media platforms. It's about holistic integrated marketing done creatively. It was once said that "Content is King". Going forward "Creative is King". 

 

 

 

 

 

 

 

 

 

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Apple Unveils Mac OS X 10.10 Yosemite at WWDC

Apple Unveils Mac OS X 10.10 Yosemite at WWDC | I Wish I Thought Of That! | Scoop.it
Apple finally unveiled the update to its desktop operating system OS X 10.10 Yosemite at the WWDC on Monday.
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