I solved a problem! Now how do get the word out?
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Rescooped by Amy Stanton Hagerstrom from Content Marketing & Content Strategy
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How to Promote Your Content Across Owned, Earned, and Paid Media

How to Promote Your Content Across Owned, Earned, and Paid Media | I solved a problem! Now how do get the word out? | Scoop.it
Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy.

Via Stefano Principato
Amy Stanton Hagerstrom's insight:

This is a really good resource. For example, I hadn't heard of BuzzStream until I read the article.

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Stefano Principato's curator insight, June 12, 2013 10:54 AM

Developing a plan to promote your content across paid, earned, and owned media before you even create it is not just a best practice – it’s necessary to be an effective content marketer.

Scooped by Amy Stanton Hagerstrom
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4 Ways Behavioral Targeting Is Changing the Web

4 Ways Behavioral Targeting Is Changing the Web | I solved a problem! Now how do get the word out? | Scoop.it
The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right...
Amy Stanton Hagerstrom's insight:

Online advertising is one tactic my clients always ask about. Behavioral tracking makes it possible for us to serve up more relevant ads to our audience(s). This blog post from HubSpot, the leader in inbound marketing, is a great overview of behavioral targeting.

 

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Rescooped by Amy Stanton Hagerstrom from Content Marketing & Content Strategy
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Viral Content Creation

Viral Content Creation | I solved a problem! Now how do get the word out? | Scoop.it
Have you ever published content so popular that it went viral?

Via Stefano Principato
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Stefano Principato's curator insight, June 12, 2013 1:47 PM

No matter which type of content you create, it must resonate and strike an emotional chord with your audience. 

 
Jesse Soininen's comment, June 12, 2013 2:18 PM
Great insight Stefano! Joy to be your follower:)