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Got a Klout Score Over 60? You Can Get a Piece of Frostbox

Got a Klout Score Over 60? You Can Get a Piece of Frostbox | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Investors with Klout scores of 60 or more can now get equity in Frostbox, a UK startup.
Neli Maria Mengalli's insight:
UK startup Frostbox, which aims to be the Dropbox of social media, is offering up pieces of the company to investors -- but only those with Klout scores of 60 and above.
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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Five years ago, SEO was all the buzz.
Neli Maria Mengalli's insight:
Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.
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The Year in Finance, in Twitter Hashtags

The Year in Finance, in Twitter Hashtags | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
In 2012, journalists and investors took to Twitter to express their feelings and frustrations about the financial world.
Neli Maria Mengalli's insight:

It began with a silly tweet, and it turned into a meme. University of Michigan professor and economist Justin Wolfers started the hashtag #FedValentines on Feb. 10, just ahead of Valentine’s Day on Feb. 14, to joke about the monetary easing measures he’d like to see Ben Bernanke and the Federal Reserve adopt.

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8 Startups to Watch in 2013

8 Startups to Watch in 2013 | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
This year was marked by a rise in mobile set to continue, but matched by startups that boast traction without business models.
Neli Maria Mengalli's insight:

The factors that will make for a standout startup in the next year are totally dependent on the landscape. Facebook's meager IPO means when investors look to fund a Series A, they're going to look for a solid business model -- especially on mobile.

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10 Ways Brands Will Win With Content Marketing in 2013

10 Ways Brands Will Win With Content Marketing in 2013 | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

In the year 2013, marketers will break through with innovative content marketing strategies.

Neli Maria Mengalli's insight:
Brands and publishers will be better together.
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Which Top SEO Tactics Will You Focus On In 2013?

Which Top SEO Tactics Will You Focus On In 2013? | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

For nearly any type of business, keeping up with these changes can be a challenge, but if you prioritize the tasks necessary for success in search and social media marketing, the efforts can pay large dividends.

Neli Maria Mengalli's insight:

Below are my picks for the top SEO tactics to focus on in the coming year. These tactics can bring you more relevant traffic and conversions for improving your bottom line in 2013.

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How to Find New Competitive Knowledge in Social Media

How to Find New Competitive Knowledge in Social Media | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Buzz used to be an intangible — something you just felt. No longer.
Neli Maria Mengalli's insight:

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. An illustration is Nestlé's new Digital Acceleration Team, which was announced last month.

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Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites

Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, making a purchase) after interacting with a social networking site, according to a survey from ACTIVE Network.
Neli Maria Mengalli's insight:

Across the five social networks studied—Facebook, LinkedIn, Twitter, Google+, and Pinterest—Facebook drives the most offline actions overall: 87% of Facebook users have taken some type of action offline as a result of an interaction via the site.

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Social Networks in the BRIC - challenges and Benefits

Study conducted by - Challenges and Benefits Habib MBACKE As part of the International Management Maste rFrom IAE Grenoble
Neli Maria Mengalli's insight:
[...] in Brazil 79 246 740 internet users 39% of the population uses internet - Expected to- reach more than 86 million in 2012 63,9 millions social networks users Representing 74% of the online population and 31% of the total population - Expected to reach 79.3 million users in 2014 Most popular social network in Brazil 34,5 millions users 12,5 millions users 41,5 millions users.
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Recruiters Need To Be Way More Efficient Than They Are Now

Recruiters Need To Be Way More Efficient Than They Are Now | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
“It’s a money sink.”
Neli Maria Mengalli's insight:

The recruiting industry needs a dramatic change.

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10 Things Not To Say To A Social Media Manager

10 Things Not To Say To A Social Media Manager | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Now that Thanksgiving is behind us, we are elbow deep in the holiday season. It’s the time of year were you reconnect with friends and family you might not
Neli Maria Mengalli's insight:

Who in the world would pay for that? Isn’t it free? While having the basic set of social media accounts is free, there are charges to some of the tools.

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7 Reasons to Love the New Scoop.it

7 Reasons to Love the New Scoop.it | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
.You may have noticed (or maybe not, because they are so awesome to use) that we recently rolled out some big changes to the Scoop.it platform.  Firstly, don’t panic. Secondly. you\'re going to love them.
Neli Maria Mengalli's insight:

The changes are all awesome; giving you more control over the look and feel of your topic pages, deeper access to your social networks and more seamless connections between your various social properties.

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How SEO Has Changed in 2012 [infographic]

How SEO Has Changed in 2012 [infographic] | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.


Via Antonino Militello
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Nacho Vega's curator insight, December 12, 2012 7:47 AM

Los cambios realizados por Google en su algoritmo afectan a la manera en la que se realiza SEO. En esta infografía vemos algunos de los puntos relevantes. ¿Cómo te ha afectado a ti?, ¿qué opinas?

Javier Arias's curator insight, December 18, 2012 3:35 PM

Mejor no se puede resumir 

Bill Chen's comment, December 22, 2012 9:17 AM
http://www.airmaxsbuy.com/
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How to Create Stunning Infographics in 30 Minutes or Less

How to Create Stunning Infographics in 30 Minutes or Less | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Learn how to create stunning infographics - without spending hundreds of dollars on a graphic designer or losing your mind - in just 30 minutes or less.
Neli Maria Mengalli's insight:
If you want to get a message across, whether it is for your business, blog, or book club, using an infographic can be the best way to do it.
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Solange Giardino's curator insight, February 14, 2013 8:52 AM

Ferramenta simples de usar para a criação de infográficos.

Sandra V. Barbosa's comment, February 15, 2013 9:57 PM
Solange, I'm followig you. Follow me too. Thanks.
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L.L. Bean: The importance of relationships in CRM and social in CSR

L.L. Bean: The importance of relationships in CRM and social in CSR | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

This is a post about the bond between a brand and a customer and the importance of relationships to do good things together…

Neli Maria Mengalli's insight:

They then reached out to me last summer saying that 2012 was the ‘100 year anniversary of L.L.Bean’ and that they wanted to include my letter and a picture of me with the pack in their centennial book.

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10 Hot Tech Startups: Where Are They Now?

10 Hot Tech Startups: Where Are They Now? | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Tech startups like Highlight, Turntable.fm and Color all received plenty of buzz when they launched. We check up on how they're doing now.
Neli Maria Mengalli's insight:

Just because a startup is showered with press and venture funding early on doesn't necessarily mean it's guaranteed to succeed in the long run.

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5 Startups Working to Improve the E-Book Reading Experience

5 Startups Working to Improve the E-Book Reading Experience | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Not all of these efforts may ultimately catch on with readers, but the hope is that they provide readers with more options and potentially inspire some of the bigger players in the space to innovate as well.
Neli Maria Mengalli's insight:

In the past year, several startups have emerged with plans to change the way we discover, share and consume e-books.

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Socioeconomic Status Predicts Number of Facebook Friends

Socioeconomic Status Predicts Number of Facebook Friends | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Your socioeconomic status correlates with your preference for a large or small network of Facebook friends.
Neli Maria Mengalli's insight:

People who earn less money don't plan to move, and therefore don't see the need to maintain ties even through a stagnant Facebook friendship with people they don't know they'll meet again.

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7 dados essenciais sobre o mercado das agências digitais

7 dados essenciais sobre o mercado das agências digitais | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Faturamento do setor no país ultrapassou R$ 2 bilhões em 2012
Neli Maria Mengalli's insight:

Design: Beatriz Blanco / Apuração: Mirela Portugal / Fonte: Censo 2012 da Abradi - Associação Brasileiras das Agências Digitais

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Take Twitter campaigns to the next level with SEO data

Take Twitter campaigns to the next level with SEO data | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level?
Neli Maria Mengalli's insight:

Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies. Social and SEO marketers can be a big part of this.

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4 Best Practices for Digital Marketers in 2013

4 Best Practices for Digital Marketers in 2013 | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
In the digital marketing industry, the writing’s already on the wall. Here are the trends we need to watch in 2013.
Neli Maria Mengalli's insight:

The catch is that mobile still means too many things to too many people. Brands, publishers and consumers all need it to accomplish different things.

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Startup Helps Young Talent Crowdfund Their Careers

Startup Helps Young Talent Crowdfund Their Careers | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Pave, a New York startup launched Wednesday, has an idea it thinks will help these young adults achieve their potential.
Neli Maria Mengalli's insight:

Pave pairs young Americans with the resources they need to pursue the career of their dreams, relieving them from resorting to jobs that stray from their passions.

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Recruiters: Your Days Are Numbered

Recruiters: Your Days Are Numbered | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Recruiting can be boiled down to three critical ingredients that make up the mix: sourcing, screening, and verifying.
Neli Maria Mengalli's insight:
A traditionally manual function of HR, process automation is snatching the reins from bloated HR divisions and outside recruiters.
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up to date with friends and family, but also for
Neli Maria Mengalli's insight:

The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences.

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The Human Algorithm: Redefining the Value of Data

The Human Algorithm: Redefining the Value of Data | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Neli Maria Mengalli's insight:

From business to education to government and everything in between, without studying how the undercurrent of behavior is evolving, organizations cannot effectively adapt to new trends and opportunities.

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