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Premissas essenciais para o Monitoramento de Mídias Sociais

Premissas essenciais para o Monitoramento de Mídias Sociais | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

[...] o Monitoramento eficiente é algo bem mais amplo e complexo do que simplesmente ter um software ou uma equipe dedicada a “vasculhar” a internet à procura de menções à sua marca.

Neli Maria Mengalli's insight:

Monitorar sem ter uma noção do que se vai fazer quando o internauta começa a conversar com a empresa é desperdiçar recursos.

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5 Pillars of Successful Mobile Design

5 Pillars of Successful Mobile Design | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

People now expect a lighting-fast user experience each time they use a mobile application.

Neli Maria Mengalli's insight:

Creating an interface and user experience that will get people to actually engage with your mobile app (and most importantly, keep using it) is a challenge all app developers face.

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5 Keys to Building a Solid Brand Reputation Online

5 Keys to Building a Solid Brand Reputation Online | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

This is a great tip for all companies and individuals. Don’t let those positive customer reviews and mentions fall into the Tweet pile. Keep your positive feedback, reviews, and mentions. You should screenshot all of them and keep them in a file.

Neli Maria Mengalli's insight:

Use them on your site, for campaigns, and advertising. Celebrate the positive and let your audience know. As shown in the infographic, 92% of consumers trust opinions posted online by other consumers.

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MOOCs: Threat or Opportunity? [INFOGRAPHIC]

MOOCs: Threat or Opportunity? [INFOGRAPHIC] | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

With 4 out of 10 college students being over the age of 25 years old, the demands for a typical student are quite different than in the past. Most individuals that are 25 years old have jobs – heck careers – that they are also juggling.

Neli Maria Mengalli's insight:

Massive Open Online Courses (MOOCs) continue to gain momentum and prominence among the mainstream.

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300 Years of Distance Learning Evolution [INFOGRAPHIC]

300 Years of Distance Learning Evolution [INFOGRAPHIC] | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Neli Maria Mengalli's insight:

If you thought that distance learning was a product of today, then you would be mistaken. In fact, the first distance learning program on record took place in 1728, when a local teacher by the name of Caleb Phillips advertised shorthand correspondence lessons offered by mail! By 1800, the growth of the U.S. Postal Service brought about an increase in the number of distance learning correspondence courses in the country.

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Gestão e gerenciamento de crises nas redes sociais

Gestão e gerenciamento de crises nas redes sociais | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Confira um guia completo sobre gestão e gerenciamento de crises nas redes sociais.
Neli Maria Mengalli's insight:

Cultive as relações para que a crise não aconteça. Promover ações constantes de relacionamento com influenciadores e fazê-los advogados da marca é um importante modo de manutenção da vida digital do seu negócio. Produzir conteúdo é fundamental para prevenir e ter reação a uma crise. Também não deixe de lado os valores bons e reais da companhia, assim como seus princípios mais valiosos.

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Não basta estar presente. Agências de comunicação avaliam postura e imagem de clientes nas redes sociais

Não basta estar presente. Agências de comunicação avaliam postura e imagem de clientes nas redes sociais | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Se a impressão é a de que cada vez mais existe uma obrigatoriedade na presença das empresas nas mídias sociais, o cenário registrado, de acordo com os profissionais da comunicação, ainda apresenta alguns obstáculos.

Neli Maria Mengalli's insight:

A expansão das redes sociais trouxe oportunidades de aproximação com o público

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Aplicativos para Instagram para trabalhar para negócios

Aplicativos para Instagram para trabalhar para negócios | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Se você está pensando em adotar o Instagram como novo canal para trabalhar sua marca, é óbvio que já deve estar procurando ferramentas e aplicativos para tornar esta atuação profissional.
Neli Maria Mengalli's insight:
Todas as vezes que uma foto nova é publicada nas contas que você definiu, uma notificação é enviada a você.
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Use 5 or More Social Networks? You're a Better Employee

Use 5 or More Social Networks? You're a Better Employee | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Hey, bosses who block employees from using social media at work: You're doing it wrong.

That's one conclusion that can be drawn from new data on the workplace by Evolv, a startup that monitors hundreds of metrics from Fortune 500 companies.

Neli Maria Mengalli's insight:

Those who use five social networks or more are slightly better at converting sales and handling customer service than employees on four or fewer networks, by 1.5% and 2.8% respectively. Their average tenure is a little lower at 92 days — possibly because they're more in demand.

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The Secret Benefit of LinkedIn Endorsements

The Secret Benefit of LinkedIn Endorsements | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
A little while ago, LinkedIn began allowing members to endorse each other. Unlike recommendations, endorsements were simply a way for one member to confirm that another member has a particular skill.
Neli Maria Mengalli's insight:

Like the old LinkedIn Answers, Skills & Expertise is hidden within the More drop down. If you can find it, you'll be rewarded with a great-looking landing page that announces that Skills & Expertise is there to help you "Discover the skills you need to succeed. Learn what you need to know from the thousands of hot, up-and-coming skills we're tracking." According to LinkedIn, this feature is still in beta.

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Klout Adds Bing and Instagram Data to Your Score

Klout Adds Bing and Instagram Data to Your Score | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Klout is taking a huge step to make its influence score more meaningful by announcing Bing and Instagram data has been added to its analytics today.
Neli Maria Mengalli's insight:

Klout measures influence on Instagram by analyzing social actions and engagement like number of followers and the amount of likes and comments on your posts.

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The Gap Between Social Media and Business Impact: 6 stages of social business transformation

The Gap Between Social Media and Business Impact: 6 stages of social business transformation | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service and other related capacities.

Neli Maria Mengalli's insight:

The goal of this first stage is to ensure that there is a strong foundation for strategy development, organizational alignment, resource development, and execution.

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Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations?

Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations? | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Social media represents a new frontier in customer engagement.

Neli Maria Mengalli's insight:

Social media listening is largely recognized as the new standard in community management.

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Padrões para métricas em mídias sociais são lançados por associação norte-americana

Padrões para métricas em mídias sociais são lançados por associação norte-americana | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Conceitos, processos e melhores práticas para mensuração são definidos em documento recém-lançado pela associação SMMStandards

Neli Maria Mengalli's insight:

Fontes e Métodos para conteúdo: sistematização de fontes e métodos de trabalho com conteúdo em mídias sociais para alcançar uma comparação fácil e transparente entre análises.

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Tune in with Twitter TV

Tune in with Twitter TV | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Late last year, Twitter and Nielsen announced an agreement to create a new Twitter-based TV rating. Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen shared his view on the importance of Twitter’s role in the new world of TV in an official statement, “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”

Neli Maria Mengalli's insight:

So how is Twitter affecting our television viewing habits? To answer the question, we need not look any further than an ebook that Twitter UK recently published, “Tune in with Twitter.”

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The Broken Link of Social Customer Service

The Broken Link of Social Customer Service | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

In February 2012, American Express published a report that found 46% of U.S. internet users stormed branded social media presences to express frustration about poor experiences.

Neli Maria Mengalli's insight:

Depending on internal processes and connectedness, chances are that customer sentiment will pass the first point of entry, but according to statistics, customer needs will become the victim a siloed enterprise.

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The Future of Enterprise Mobile Learning [INFOGRAPHIC]

The Future of Enterprise Mobile Learning [INFOGRAPHIC] | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Studies are showing that Enterprise is primed to join the trend. In the United States alone, 75% of the workforce is already leveraging mobile technology, and by 2015, projections indicate that 37% of the entire global workforce will be mobile.

Neli Maria Mengalli's insight:

Smartphones are the leading mobile technology, with an estimated 2.4 billion enterprise smartphone users globally by 2017.

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The History Of LinkedIn: A Brief 10 Year Celebration [INTERACTIVE INFOGRAPHIC]

The History Of LinkedIn: A Brief 10 Year Celebration [INTERACTIVE INFOGRAPHIC] | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Today hundreds of millions of professionals around the world use LinkedIn to connect with other people and businesses, manage their online identities, highlight personal skills, and find their dream jobs!
Neli Maria Mengalli's insight:

In an intimate blog post by Reid Hoffman, co-founder of LinkedIn, he describes their journey till now [...]

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ROI nas mídias Sociais: Números de seguidores é só o começo

ROI nas mídias Sociais: Números de seguidores é só o começo | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Mensurar curtir e seguidores auxilia na análise do ROI nas mídias sociais.

Neli Maria Mengalli's insight:

Iniciativas de marketing.

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The 9 Laws of Affinity in an Era of Digital Darwinism

The 9 Laws of Affinity in an Era of Digital Darwinism | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

The reality is that people are much more connected than ever before and their mission is to not only mind the gap, but narrow it.

Neli Maria Mengalli's insight:

Technology is a game changer and through the devices and networks that connect consumers, it is also the critical path for businesses to earn and re-earn relevance and trust.

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10 Pinterest Best Practices to Make Your Content More Shareable

10 Pinterest Best Practices to Make Your Content More Shareable | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Everyone loves the new visual bookmarking site Pinterest which grew by a staggering 400% in 2012 to nearly 40 million users. But how can you take advantage of the insane virality of this social network?
Neli Maria Mengalli's insight:

Start by creating a solid content strategy based on the interests of your target audience. Identify the passions and aspirations that matter most to your followers!

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Q&A: Why the Future of Business is Shared Experiences

Q&A: Why the Future of Business is Shared Experiences | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Experiences are more important than products. Products are manifestations of the experience you want people to have+share

Neli Maria Mengalli's insight:

Shared experiences form an influence loop that is connected to each moment of truth. It’s what people find that guides them

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55% do tráfego da web estará comprometido por vídeos até 2016

55% do tráfego da web estará comprometido por vídeos até 2016 | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

A previsão do título deste post é da Cisco em seu estudo Virtual Networking Index, que aponta ainda que, em menos de três anos, estaremos na Era do Zettabyte.

Neli Maria Mengalli's insight:

Para se ter uma ideia do que representa um zettabyte, imagine o conteúdo de 1 bilhão de HDs de 1T, ou a capacidade de armazenamento de 75 bilhões de iPads de 16 GB.

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Google Introduces Tool to Calculate Mobile ROI

Google Introduces Tool to Calculate Mobile ROI | Neli Maria Mengalli's Scoop.it! Space | Scoop.it
Google has rolled out a tool to let businesses calculate their mobile ROI.
Neli Maria Mengalli's insight:

For businesses that want to learn more about calculating their mobile ROI, Google is also offering a free webinar on the subject on March 28 at 1 pm EDT.

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Os principais erros das empresas nas redes sociais e o comportamento dos internautas

Os principais erros das empresas nas redes sociais e o comportamento dos internautas | Neli Maria Mengalli's Scoop.it! Space | Scoop.it

Olhar para os deslizes já cometidos e conhecer o comportamento dos internautas nas redes sociais, pode ajudar as empresas a não cometer os mesmos erros.

Neli Maria Mengalli's insight:

Ser egocêntrico


Seus consumidores não vão curtir sua página no Facebook para ouvir você detalhar as maravilhas dos produtos e serviços que sua empresa oferece. Não fale apenas de si mesmo. As pessoas estão interessadas em conteúdos e experiências. Encontre uma causa ligada ao negócio de sua empresa e aos interesses de seu público e poste conteúdos inspiradores como fotos, imagens e notícias.

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