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Scooped by Neli Maria Mengalli onto Neli Maria Mengalli' Scoop.it! Space |
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Neli Maria Mengalli's insight:
It’s obvious that social networking outlets such as Twitter and Facebook are channels through which enterprises can deliver information and engage customers with an unprecedented level of creativity and reach. What most do not realize is that “some 70% of the extra profit to be made through social technologies has nothing to do with marketing. It’s in areas of the company such as knowledge management, innovation, communication, and better integration with the supply chain.
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Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.
Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.
Jure Klepic reports on this: “Who are these influencers and how DO we find them?
Is there some way of identifying those people who are connected to a critical mass of easily influenced people?" Informative. Useful. 7/10
Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ ; Via Robin Good 
Beth Kanter's comment,
May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
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