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Scooped by Neli Maria Mengalli onto Neli Maria Mengalli' Scoop.it! Space |
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Neli Maria Mengalli's insight:
It’s obvious that social networking outlets such as Twitter and Facebook are channels through which enterprises can deliver information and engage customers with an unprecedented level of creativity and reach. What most do not realize is that “some 70% of the extra profit to be made through social technologies has nothing to do with marketing. It’s in areas of the company such as knowledge management, innovation, communication, and better integration with the supply chain.
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Digitalization and virtual network technologies change not only the way they communicate, get informed and entertain ourselves - they also have modified the conditions under which this is done as well as the standards that are applied to these... Via Susan Bainbridge Delete the scoop?
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