This is a post about the bond between a brand and a customer and the importance of relationships to do good things together…
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Robin Good: Daniel W. Rasmus has an interesting article on his blog entitled: "The Future of Campus Stores: Good-Bye Books, Hello Learning". In it he analyzes the key elements that will help such campus stores maintain their relevancy while traditional textbooks are rapidly loosing thir foothold inside academic campuses. Via Robin Good Delete the scoop?
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They then reached out to me last summer saying that 2012 was the ‘100 year anniversary of L.L.Bean’ and that they wanted to include my letter and a picture of me with the pack in their centennial book.