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Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites

Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites | Neli Maria Mengalli' Scoop.it! Space | Scoop.it
On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, making a purchase) after interacting with a social networking site, according to a survey from ACTIVE Network.
Neli Maria Mengalli's insight:

Across the five social networks studied—Facebook, LinkedIn, Twitter, Google+, and Pinterest—Facebook drives the most offline actions overall: 87% of Facebook users have taken some type of action offline as a result of an interaction via the site.

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The Key Benefits of Content Curation by Beth Kanter: Presentation + Curated Tweets

Here is the official presentation that Beth Kanter delivered yesterday, accompanied by a curated bundle of user contributions (mostly tweets) and relevant resources (stats, some visuals and other resources) outlining the key benefits that content curation can bring.


Via Robin Good
Beth Kanter's comment, July 13, 2012 10:53 AM
Robin thanks so much for highlighting the storify summary - I did that right after the session because I wanted to do a quick content analysis of the tweets and see what resonated. I also did the same for the chat logs so I could gather up the questions and make sure they were answered. The session was based on an article I wrote recently on why content curation - real content curation as you describe it - can benefit nonprofits. How it can enhance staff expertise and reduce information overload. Here's a blog post that wrote sharing some of the other resources, including many of yours. http://www.bethkanter.org/?p=5690