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Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.
Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.
Jure Klepic reports on this: “Who are these influencers and how DO we find them?
Is there some way of identifying those people who are connected to a critical mass of easily influenced people?" Informative. Useful. 7/10
Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ ; Via Robin Good
Beth Kanter's comment,
May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
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The recruiting industry needs a dramatic change.