Many social media marketers are struggling with measurement: they want to connect social media activity to the revenue they’re driving. It’s tough, though!
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Scooped by Neli Maria Mengalli onto Neli Maria Mengalli' Scoop.it! Space |
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Here is the official presentation that Beth Kanter delivered yesterday, accompanied by a curated bundle of user contributions (mostly tweets) and relevant resources (stats, some visuals and other resources) outlining the key benefits that content curation can bring. Via Robin Good 
Beth Kanter's comment,
July 13, 2012 10:53 AM
Robin thanks so much for highlighting the storify summary - I did that right after the session because I wanted to do a quick content analysis of the tweets and see what resonated. I also did the same for the chat logs so I could gather up the questions and make sure they were answered. The session was based on an article I wrote recently on why content curation - real content curation as you describe it - can benefit nonprofits. How it can enhance staff expertise and reduce information overload. Here's a blog post that wrote sharing some of the other resources, including many of yours. http://www.bethkanter.org/?p=5690
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