![Businesses not Making the Pivot from Lip Service to Social Customer Service [infographic] | Neli Maria Mengalli' Scoop.it! Space | Scoop.it](http://img.scoop.it/8f13QAvQnYOaGOQZaBEvyTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
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![Five Types of Social Media Influencers [graphic matrix] | Neli Maria Mengalli' Scoop.it! Space | Scoop.it](http://img.scoop.it/dfpQy-zDIeohdAk6EJjDCTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of: commercial and financial successreputation and credibilityquality of affiliations and contactscharisma and the impact of personalityVia Ken Morrison, Martin (Marty) Smith, roberto toppi, Jimi Paradise, Jim Lerman, Julie Lindsay, Jimun Gimm, juandoming, Francisco Lavrador Pires
Neli Maria Mengalli's insight:
Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. 
Ivon Prefontaine's curator insight,
January 23, 7:02 PM
There are good points made in here. One concern is that we have people who think they are leading the way and are thought leaders when they are quite limited. 
Liza Loop's curator insight,
January 23, 9:16 PM
This looks like a good model for future oriented teaching roles. 
's comment, January 24, 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
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