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Digital Marketer Watch
Knowledge and trends update about digital marketing
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50+ Advanced Web Analytics Tools for Business Use [2010 Edition] | SEOptimise

50+ Advanced Web Analytics Tools for Business Use [2010 Edition] | SEOptimise | Digital Marketer Watch | Scoop.it
Web analytics is perhaps the most important discipline for businesses online. In case you don't know who and why visits you, buys your products and talks about
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Off-Page SEO in 2013 and beyond - Kaiserthesage

Off-Page SEO in 2013 and beyond - Kaiserthesage | Digital Marketer Watch | Scoop.it
A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.
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BrightLocal Local SEO Industry Survey 2013

BrightLocal Local SEO Industry Survey 2013 | Digital Marketer Watch | Scoop.it
This unique survey consists of 17 questions covering 5 key areas of loca SEO/agency operations. View full survey results & benchmark yourself against other SEOs
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Technical Site Audit Checklist

Technical Site Audit Checklist | Digital Marketer Watch | Scoop.it
Site audits can be really overwhelming if you don’t have a process in place to systematically go through a site. To ease a bit of the pain, I have created a site audit checklist that will walk you through how to do a site audit.
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8 Alternative Ways To Use Screaming Frog for SEO | distilled

8 Alternative Ways To Use Screaming Frog for SEO | distilled | Digital Marketer Watch | Scoop.it

If you don’t know what Screaming Frog is, (then where have you been!?) It’s a tool that lets you crawl an entire site on demand. But that’s not all it’s good for…I was recently working on a clients site and I found myself turning to the tool more and more for tasks other than the standard crawl feature. I thought it might be useful to put together a list of other ways to use Screaming Frog.

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Broken Link Building: Feast On Your Competitors This Thanksgiving | SEER Interactive

Broken Link Building: Feast On Your Competitors This Thanksgiving | SEER Interactive | Digital Marketer Watch | Scoop.it
A while back, I wrote a post about a link building strategy that brought me some success.
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How To Creatively & Effectively Build Links Using Public Data

How To Creatively & Effectively Build Links Using Public Data | Digital Marketer Watch | Scoop.it
Governments, non-profit and other organisations are under constant pressure to improve transparency and, as a result, are making vast amounts of data available to the public.
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Outreach Letters for Link Building [Real Examples]

Outreach Letters for Link Building [Real Examples] | Digital Marketer Watch | Scoop.it
Outreach letters are a primary element in any quality link building campaign: If you're not getting responses, you're not getting links. It takes a lot of trial and error to find what works, which can be difficult for new link builders.
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A Research-Based Guide to Brainstorming Linkbait - or Anything Else

A Research-Based Guide to Brainstorming Linkbait - or Anything Else | Digital Marketer Watch | Scoop.it
Content rarely attracts natural links by merely being useful, but by being unique and creative. Every good link-loved piece of content has a creative idea, and every creative idea comes from brainstorming.
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7 Ways to Track Hot Trends on the Internet

7 Ways to Track Hot Trends on the Internet | Digital Marketer Watch | Scoop.it
Here are the best ways to track popular trends of all types, so you'll always be in the know about what's hot on the Internet.
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All BlueGlass Presentation Slides from 2013

All BlueGlass Presentation Slides from 2013 | Digital Marketer Watch | Scoop.it
At BlueGlass UK we like to make sure we're on top of our game by attending and speaking at a large number of events to learn and share ideas with the indus
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The Art and Science of SEO Site Audits [Best of SEW 2010 #10”

The Art and Science of SEO Site Audits [Best of SEW 2010 #10” | Digital Marketer Watch | Scoop.it
SEO audits are essential. Here are tips on how to get started with your own technical SEO audits, diagnosing on-page and off-page issues that could be hurting your organic rankings, plus some recommended tools.
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The Best SEO Tools: What, How, and Why - Search Engine Journal

The Best SEO Tools: What, How, and Why - Search Engine Journal | Digital Marketer Watch | Scoop.it
I have a confession to make: I am an SEO tools junkie. In the good old days I had a team of programmers in-house who developed tools to my vision. Today
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» How Google Evaluates Links

» How Google Evaluates Links | Digital Marketer Watch | Scoop.it
Google recently announced “40 changes for February” but the big one from an SEO’s point of view was the Link evaluation Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page.
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How To Build Agile SEO Tools Using Google Spreadsheets | distilled

How To Build Agile SEO Tools Using Google Spreadsheets | distilled | Digital Marketer Watch | Scoop.it

So as SEOs we have a huge arsenal of tools that we can call upon for various different functions. A lot of these tools, services and platforms however either require learning a large amount of code or take a long time to build something bespoke. So in this post I’m going to talk about using Google Spreadsheets to build small, agile tools which can be built to match your exact needs.

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Ethical Wikipedia Link Building – A tutorial | SEER Interactive

Ethical Wikipedia Link Building – A tutorial | SEER Interactive | Digital Marketer Watch | Scoop.it
Thought I'd do a little something for the newbies today! There is a (not so fine) line between spam and adding value.
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How To Find Link Prospects Without Using Google

How To Find Link Prospects Without Using Google | Digital Marketer Watch | Scoop.it
I’m obsessed with Google. (I mean, you kind of have to be if you’re in this industry.) But sometimes, you need a break from the hand that feeds.
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12 Google Link Analysis Methods That Might Have Changed

12 Google Link Analysis Methods That Might Have Changed | Digital Marketer Watch | Scoop.it
A description of 12 different link evaluation methods that Google has described in their granted patents, one of which might no longer be used by Google.
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Social Media for SEO in 2012

Rand Fishkin of SEOmoz's presentation on combining social media with SEO to earn inbound marketing success.
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Track Hot Trends With Twitter Tools

Track Hot Trends With Twitter Tools | Digital Marketer Watch | Scoop.it
Twitter is this year's main buzz and so far it doesn't seem to be going anywhere. Millions of people spend ...
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6 Related Search Operator Tips & Google Doc Tool | evolvingSEO

6 Related Search Operator Tips & Google Doc Tool | evolvingSEO | Digital Marketer Watch | Scoop.it
So I've been playing around with the related: search operator. Not many folks talk about it, but DAMN Google, nice work. This baby is FAST at helping with...
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Real Guide to Getting Links and Traffic from Trending Topics

Real Guide to Getting Links and Traffic from Trending Topics | Digital Marketer Watch | Scoop.it
Taking advantage of trending topics is a tremendous opportunity to net more links and more traffic for your site while ...
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