A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.
Site audits can be really overwhelming if you don’t have a process in place to systematically go through a site. To ease a bit of the pain, I have created a site audit checklist that will walk you through how to do a site audit.
If you don’t know what Screaming Frog is, (then where have you been!?) It’s a tool that lets you crawl an entire site on demand. But that’s not all it’s good for…I was recently working on a clients site and I found myself turning to the tool more and more for tasks other than the standard crawl feature. I thought it might be useful to put together a list of other ways to use Screaming Frog.
Outreach letters are a primary element in any quality link building campaign: If you're not getting responses, you're not getting links. It takes a lot of trial and error to find what works, which can be difficult for new link builders.
Content rarely attracts natural links by merely being useful, but by being unique and creative. Every good link-loved piece of content has a creative idea, and every creative idea comes from brainstorming.
SEO audits are essential. Here are tips on how to get started with your own technical SEO audits, diagnosing on-page and off-page issues that could be hurting your organic rankings, plus some recommended tools.
Google recently announced “40 changes for February” but the big one from an SEO’s point of view was the Link evaluation Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page.
So as SEOs we have a huge arsenal of tools that we can call upon for various different functions. A lot of these tools, services and platforms however either require learning a large amount of code or take a long time to build something bespoke. So in this post I’m going to talk about using Google Spreadsheets to build small, agile tools which can be built to match your exact needs.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.