Review some of the most insane guerrilla marketing campaigns ever executed.
Executing a remarkable guerrilla marketing campaign takes a lot of things. Interruption. Surprise. Inception-like thought control abilities.
Really, if you've ever tried to pull one off, you know guerrilla marketing campaigns are risky business. Most of the time, they're a total flop because you just didn't get that right mix of cool, shocking, and creative. Other times, they're a bust because you end up making a lot of people really, really angry. And then once in a blue moon, your insane idea actually pays off. Once in a while.
This post is going to revisit guerrilla marketing campaigns that fall into all three of those camps.
The flops, the total flops, and the rare successes. And whatever the outcome, if these campaigns have one thing in common, it's that they're all totally shocking.