These are five successful marketing campaigns that use twitter to advertise there brand. The reason these campaigns all did so well and became trends was because they allowed for customer engagement the consumer was able to interact with the brand which is more engaging than just reading an advertisement. This article shows the power of Twitter as a marketing channel.
chat myself and never thoughtUse mobile marketing to advance your business with Snapchat.
Paige Mortleman's insight:
I have snapchat myself and never thought of it being used as a marketing tool.
After reading this article I agree and think it is a really good way to get your brand out there. It would also be very easy to use and execute, as the article said, a debut of a new product could easily be sent in a snap then the consumer has to go and see it as they want to more than what was shown in the short 10 second clip. Also Flash sales would be very easy to send out to consumers and because the max length is 10 seconds the mystery to what else is there could force consumers to have to come and take a look.
This article highlights the importance of brand relationship and engagement with the consumer. It is this that sets a brand apart from the others now as the competition in advertising has become so high. How the customer feels and engages with the brand is what makes the difference.
Reading this article really makes you think about how quickly Social Media has impacted our lives in the last decade and how popular it has become. A decade ago I didn't have a computer now I am constantly on the internet always checking forms of social media - Instagram, snapchat and of course Facebook.
As stated at the beginning of this article the purpose that Facebook was created for was to connect college students now, 10 years later it is a strong tool for marketers from all types of companies to use to reach out to consumers. Imagine what it will be used for in the next 10 years or whether there will be something completely different and new.
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