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Integrated Marketing Communications (IMC)
Integrated Marketing Communications
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Amazing Correlation Between Google +1s and Higher Search Rankings

Amazing Correlation Between Google +1s and Higher Search Rankings | Integrated Marketing Communications (IMC) | Scoop.it
This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.
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What is Social Media Storytelling? via @PostAdvertising

What is Social Media Storytelling? via @PostAdvertising | Integrated Marketing Communications (IMC) | Scoop.it
Many agencies claim to be "storytellers," but what does it really mean to be a brand storyteller in the digital/social media age?
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Diora Bashota's curator insight, May 11, 2014 5:36 AM

'Story telling' is more than just telling a story about a brand its about engaging consumers to really understand the heart of the brand and create a reaction or response from the story to buy from our brand, talk about it, or share it ... to achieve a brand story research about target market and what they value and how our products story can relate to them

Simon Morrisey-Brown's curator insight, September 30, 2014 10:05 PM

This article explains what i believe to be a very important part of IMC, in that messages should be targeted as one clear message, which can be added to like a story. Throwing a collection of messages may mean that your "story" will not interest your audience because it tells them you are not paying attention to what they like. You may get lucky but most messages will just get lost in social media static.

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How To Write The Perfect Tweet Blueprint

How To Write The Perfect Tweet Blueprint | Integrated Marketing Communications (IMC) | Scoop.it
Gerry Moran breaks down Twitter's 140 characters to help you write the perfect tweet. Combine your interesting content and your personal style with this blueprint to reach more people with your message!
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Shani McGee's curator insight, March 31, 2014 4:37 AM

A good skill to learn! The perfect tweet! So many businesses are marketing their products and services on Twitter, this article show's them how they can utilise their tweets to their full potential to create maximum customer attention.

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How To Create the Perfect Post on Social Platforms

How To Create the Perfect Post on Social Platforms | Integrated Marketing Communications (IMC) | Scoop.it
Posting on social media sites such as Facebook, Google + and others isn't rocket science. Or is it? Could there be a method to the madness of posting and publishing content with so many social options available?

Via Manish Dhane
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Jamie Snow's curator insight, October 2, 2014 8:14 PM

There is the dilemma of what type of content works best, how to properly format posts, whether to use images or not and if so, what kind of images to use, focusing energies on the most productive times of any given day and so much more. The infographic shows the relevance of links, positivity information and imagery. Engagement will flow from the user experience with the brand online therefore must reflect the needs. All social media has different tools to create effective results and timing to make you stand out. 

William Creedy's curator insight, October 2, 2014 10:13 PM

Creating the perfect post is on everyone's mine, from the teen behind the screen to the business looking for brand awareness, if you can present a message in a way that it catches on, communicating that message was a success= Value

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Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing | Integrated Marketing Communications (IMC) | Scoop.it
Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, beca...
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Andrew Wilson's curator insight, March 31, 2014 9:55 PM

I agree with this, Inbound marketing is definitely the future. Consumers these days more than to be just sold a product, they want to be part of an idea and a relationship as well. this is somewhat not achievable on a out bound marketing platform as there is no real connection. As well as this, it is a lot more cost effective. 

Sky Pirate's comment, September 25, 2014 7:29 PM
Its better to be targeting consumers who are actually looking for products and services that you provide, instead of trying to advertise to every consumer out there, no matter what their needs are.
William Creedy's curator insight, October 1, 2014 8:19 AM

Great explanation of the shift from one way marketing toward two way marketing relationships, lower cost in regards to investment and more effective communication of value! @jpfernandez9

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What Is Digital Marketing?

What Is Digital Marketing? | Integrated Marketing Communications (IMC) | Scoop.it
Understanding exactly what is meant by the term “Digital Marketing” is the first step in being able to implement and benefit from specific tools and tactics.
Dugguri's insight:

A good map of what Digital Marketing is all about. 

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Jamie Snow's curator insight, October 2, 2014 8:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. It is important to know that once you release info online it is always there and to use the media with alternative platforms that differ itself from traditional media. You have to use tools and tactics to be effective with the optimisation of content rather then just content. This is shown in the infographic to simplify the process.

William Creedy's curator insight, October 2, 2014 10:17 PM

Long article but worth the read, explains that digital marketing isn't just an online advert, its integrating many channels to present a message to the consumer, basically digital marketing has IMC at its core

Rachel Chen's curator insight, October 2, 2014 11:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. Selecting the right channels which will effectively appeal and compel the target audience is what defines the success of communication Digital channels are relatively cheap, compared with traditional media, making them within reach of pretty much any business of any size. As a result, it’s becoming a lot harder to capture consumers’ attention.

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What is Content Marketing?

What is Content Marketing? | Integrated Marketing Communications (IMC) | Scoop.it
Many customers want to know about the quality of work done by the SEO agencies. While qualitative results are quite easy to identify, the more important for
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Why Vine is going to completely change marketing

Why Vine is going to completely change marketing | Integrated Marketing Communications (IMC) | Scoop.it

Will six-second ads become the new standard? Here's why Vine will become marketing's biggest game changer.

 



Dugguri's insight:

In the modern context where the consumer is living life at an ever faster pace, the promise of concise content is highly valued. Twitter, with its 140 character restriction thrived on this promise. Vine is trying to do the same wth their 6 second video restriction.  

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Daniel Gate's curator insight, May 14, 2014 6:45 PM

One of the newer aspects in the social media world is Vine, which was purchased by Twitter. It allows 6 second videos. Similar to twitter limited the number of characters you can have in a tweet, Vine limits how long a video can be. The guy in video demonstrates that having this limited time requires markets to get there message across in a very limited amount of time, which is good. He sees it as consumers are more likely to watch the video because it comes with the guarantee of being only 6 seconds, and often consumers don't want to spend time, in there likely busy schedules, watching longer videos. If marketers manage to portray a good message for there brand with Vine, then there could be some very positive effects.

Matthew Wafer's curator insight, July 31, 2014 10:53 PM

Very short article and quick video that explains how 7 second vine type adverts will be released throughout social media and will change the marketing structures within these channels, which if is quite intriguing on the basis that us as consumers are changing the method in which marketing works through channels as it continues to be pushed more and more onto social networking sites.

Sky Pirate's comment, September 25, 2014 3:23 AM
I think that with the advent of new media in marketing, the attention span of consumers has decreased because of the large amount of differentiating communication messages consumers are exposed to on social media platforms. So I do believe that 7 second vines will change the face of marketing, in particular advertising.
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Practical Guide to Social Media Marketing

Practical Guide to Social Media Marketing | Integrated Marketing Communications (IMC) | Scoop.it
Social Media Marketing is growing Research by Forrester suggest that the average marketing spend invested in social media will grow by 34% for the next 5 years
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Nikky SIngh's curator insight, March 14, 2014 12:35 AM

I think this article gives us a good idea of how social media marketing works and how we can use it studying business. It gives the outlines of how to start using social media and the blueprints of what to aim for and the steps involved  in using social media 

Andrew Wilson's curator insight, March 31, 2014 10:14 PM

Social media is such a dominant medium these that i believe a business is pretty much nearly irrelevant without it. This article explains how social media can be used as a beneficial marketing medium. Its also explains how social media should be used and what objectives you should by using it.

Simon Morrisey-Brown's curator insight, October 2, 2014 10:50 PM

A practical insight to social media marketing. Interesting statistics about the amount of growth and amount of spending that will occur in social media marketing in the coming years. I hope to be in a position where i can excel and grow at the same rate that the marketing does. I like the fact that it explains clearly that you should have a great awareness of what you are communicating across the whole team, and what you aim to achieve from the marketing plan, and how to measure it when complete to see if it was a success. A good measurement tool for future social media marketing. 

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The Role of Color in Marketing [Infographics] | Social Media Today

The Role of Color in Marketing [Infographics] | Social Media Today | Integrated Marketing Communications (IMC) | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
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Dom Jennings's curator insight, March 27, 2014 10:14 PM

Interesting little piece on the importance of colour. Funny that humans are indoctrinated to subconciously react to certain colours yet the importance of them in marketing hasn't been fully developed and understood yet.

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5 Social Media Trends to Look Out for in 2013 | Business 2 Community

5 Social Media Trends to Look Out for in 2013 | Business 2 Community | Integrated Marketing Communications (IMC) | Scoop.it
With more and more channels of content delivery to the user, social media and internet marketing trends have seen a big shift in usage patterns. The social
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Amiee90's curator insight, May 15, 2014 5:33 AM

#Communication #Channels #Social Media...

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How to Use Contests and Giveaways to Get User-Generated Content

How to Use Contests and Giveaways to Get User-Generated Content | Integrated Marketing Communications (IMC) | Scoop.it
Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications channel.
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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | Integrated Marketing Communications (IMC) | Scoop.it
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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

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2013 Search Engine Ranking Factors

2013 Search Engine Ranking Factors | Integrated Marketing Communications (IMC) | Scoop.it
The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.
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SEO Blog: Triple Combination in Internet Marketing – SEO, Social Media Marketing and PPC

SEO Blog: Triple Combination in Internet Marketing – SEO, Social Media Marketing and PPC | Integrated Marketing Communications (IMC) | Scoop.it
SEO Blog from SEO First Page - Find latest news and techniques for SEO and SMO. We keep you updated with the latest trends of the online world. SEO First Page also offers SEO Services.
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Google's 200 SEO Ranking Factors

Google's 200 SEO Ranking Factors | Integrated Marketing Communications (IMC) | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to
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How to Rank: 25 Step SEO Master Blueprint

How to Rank: 25 Step SEO Master Blueprint | Integrated Marketing Communications (IMC) | Scoop.it
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
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Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today

Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today | Integrated Marketing Communications (IMC) | Scoop.it
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
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The Power of Social Media - Infographic

What does social media mean to you? Is it the greatest thing since sliced bread that helps you get through your day?
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Tiffany's curator insight, October 1, 2014 5:43 AM

The true power of social media comes from people sharing their thinking within network, and keep getting more people to involved. A huge number of people using social media to let us know we can not deny the social media is  important for us. People are using social media to contact, to learn, to buy, and to say, it does really influence businesses have to be more careful tp create their online corporate reputation. 

Social media is our lifes, we can not deny the power of social media and keep continuing involve with it.

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The Ultimate Guide to Twitter Marketing

The Ultimate Guide to Twitter Marketing | Integrated Marketing Communications (IMC) | Scoop.it
I've probably approached Twitter marketing in fifty different ways. And in an attempt to find the best way to go forward with my own marketing efforts on
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The Required Reading List for the Ad Industry

The Required Reading List for the Ad Industry | Integrated Marketing Communications (IMC) | Scoop.it
Industry veterans give their timeless classics that anyone in advertising should read.
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The Many, Sometimes Conflicting, Problems With Facebook Home | Gadget Lab | Wired.com

The Many, Sometimes Conflicting, Problems With Facebook Home | Gadget Lab | Wired.com | Integrated Marketing Communications (IMC) | Scoop.it
Facebook Home users are having a lot of problems with the social giant's Android takeover. Here are biggest criticisms.
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How to Build an Online Community for Your Business

How to Build an Online Community for Your Business | Integrated Marketing Communications (IMC) | Scoop.it
Building a community around your company is a great way to generate value in your business and weather the storm of Google's algorithms.
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Leon Wang's curator insight, April 4, 2014 8:15 AM

Great post demonstrates that there is a boon of building a better company by creating an online community to go around.  The nine steps are ascribed to build a brand for companies as a goal not a tool.

 

Finding audience can be a big challenge for every company, there are several parts we should take them into consideration: Define every person who you think is part of your audience. Go old school, take out a piece of paper and draw two columns. List all of your audience types on one side, and then on the other side, write down the challenges or pain points that these audience members have.


I also agree about not forgetting real people, how we emphasized the real communal part of this - getting off the computer, talking on the phone, and talking in person to build relationships, because this is what brand awesomeness should be about.

Sky Pirate's comment, September 25, 2014 7:39 PM
I agree that by focusing on goals and what consumers want and need rather than using all the tools you can think of is much more effective than "chasing the dragon"
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Twitter\'s New Keyword Targeting System \'Vital\' Tool for Marketers

Twitter\'s New Keyword Targeting System \'Vital\' Tool for Marketers | Integrated Marketing Communications (IMC) | Scoop.it
Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants believe the new tool will be \'vital\' for the industry.
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