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The Plus-Size Supply and Demand Problem: 'Fatkini' Sells Out Instantly

The Plus-Size Supply and Demand Problem: 'Fatkini' Sells Out Instantly | I Love Economics!!! | Scoop.it

Gabi Gregg's swimwear collaboration with Swimsuits For All was eagerly anticipated by the fashion blogger's thousands of fans. But order fulfillment and inventory issues have left would-be customers disappointed by cancelled orders. And, though many say Swimsuits For All was quick to charge their credit cards, the plus-size retailer has been slow in issuing refunds.

Gregg, long well-known in the fat-acceptance and plus-size fashion blogospheres, became famous after photos she posted of herself relaxing in a bikini — which she called her "fatkini" — went viral. That led to Today Show appearances and a gig writing a column for InStyle magazine. The Swimsuits For All collaboration was announced in April and the product images — shots of Gregg and other women modeling neon and galaxy-print bikinis and a jewel-print maillot with mesh panels, all looking very trippy and Spring Breakers — were covered positively by USAToday, Fashionista, Refinery29, the Daily Mail, XOJane, and MTV, among others. The neon and jewel-print suits were cute, but the real prize of the collection was obviously the galaxy bikini, modeled by Gregg herself. Who wouldn't want a swimsuit that looked like the universe?

Dexter Choong's insight:

This article focuses on the Supply and demand of a product called "Fatkini".

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Rescooped by Dexter Choong from operationalizing complexity

Scarcity: Why Having Too Little Means So Much (by Sendhil Mullainathan and Eldar Shafir)

Scarcity: Why Having Too Little Means So Much

~ Eldar Shafir (author) More about this product
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A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture

Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mind-set produced by scarcity.

Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why sugarcane farmers are smarter after harvest than before. Once we start thinking in terms of scarcity and the strategies it imposes, the problems of modern life come into sharper focus.

Mullainathan and Shafir discuss how scarcity affects our daily lives, recounting anecdotes of their own foibles and making surprising connections that bring this research alive. Their book provides a new way of understanding why the poor stay poor and the busy stay busy, and it reveals not only how scarcity leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.



Via Complexity Digest, Bill Aukett
Dexter Choong's insight:

This article focuses mainly on the scarcity of resources in the economy.

Bill Aukett's curator insight, October 4, 2013 2:09 AM

Good example of how reframing can change perpectives