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100 Conversion Optimization Case Studies | KISSmetrics

100 Conversion Optimization Case Studies | KISSmetrics | I 'Like' Marketing and You ? | Scoop.it

Excerpted from article intro on KISSmetrics:
"If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies!

1. Updated Design Increases Conversions 33%
2. Making Copy Action Oriented Causes 93% More People to Click
3. Clear Homepage Helps Weather Channel Increase Conversions 225%
4. Adding a Picture of a Person Increases Highrise Signups by 102.5%
5. Improved Value Proposition Causes 128% More Visitors to Register for Games
6. Making Call to Action More Prominent Increases Conversions 591%
7. Adding Reviews Boosts Conversions More Than 35%
8. Redesigning Pricing Page Brings 25% More Conversions
9. Changing Homepage Makes Visitors 2-3x More Likely to Buy
10. Adding Testimonials Increases Conversions 34%
11. Conversions Increase 2.20% When Website Flow is Redesigned
12. Changing Button Color to Red Increases Conversions 21%
13. Red Color on CTA Increases Conversions 2.5%
14. Protecting Purchases with Bonds Improves Conversions 10.4%
15. Security Seal Increases Conversions 7.6%
16. Adding Google Site Search Increases Conversions 11%
17. Intuit Increases Conversion Rates 211% by Implementing Proactive Chat
18. 21% Improvement in 30 Days with a Website Redesign
19. 400% Conversion Rate Improvement by Removing One Image
......
100. Adding Product Filter Increases Conversions 26% and Revenues 76%..."

Each case study is analyzed with:
- Overview and Results Achieved;
- Key Findings;
- Source (external link).
Read original, long but very helpful article here:
http://blog.kissmetrics.com/100-conversion-optimization-case-studies/

 


Via Giuseppe Mauriello
Sophie Merle's insight:

perfect check list.

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Stefano Magliole's curator insight, June 30, 2013 4:37 AM

Alcuni case studies sulle web interfaces... come migliorare le conversioni (spesso attraverso CTA)

Suneeta ITBP's comment, July 19, 2013 9:28 AM
Perfect list...thank you!!!
Elsie Whitelock's curator insight, July 26, 2013 2:27 PM

Great examples of better call to action and general layout improvements.

I 'Like' Marketing and You ?
Marketing strategy in a Digital World - Digital transformation - Customer centric - People based marketing -
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Les données partagées sur Facebook deviennent moins personnelles

Et voici que le roi des réseaux sociaux serait en train de perdre son or et sa valeur – les données au sujet de ses membres –, qui partiraient vers d’autres concurrents désormais plus en vue,

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Will Facebook Instant Articles Affect SEO | SEJ

Will Facebook Instant Articles Affect SEO | SEJ | I 'Like' Marketing and You ? | Scoop.it
Let's explore Facebook Instant Articles: how they work, what changes publishers have to make, and how those changes could affect SEO for their website.
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Pourquoi l’arrivée d’Apple Pay sur les sites mobiles pourrait booster le m-commerce

Pourquoi l’arrivée d’Apple Pay sur les sites mobiles pourrait booster le m-commerce | I 'Like' Marketing and You ? | Scoop.it
Solutions & Techno :
Enregistrement des données bancaires, sécurité, taille de l’écran… Un des principaux freins au m-commerce reste le paiement...
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Illuminating the world of media buying data

Illuminating the world of media buying data | I 'Like' Marketing and You ? | Scoop.it
Faced with an abundance of media data, some brands are shifting focus from third-party to real-time first-party data while others are opting to amalgamate sources into a single view. Whatever option they choose, the data has to be reliable.
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3 Facebook Ad Targeting Strategies for Guaranteed Success

3 Facebook Ad Targeting Strategies for Guaranteed Success | I 'Like' Marketing and You ? | Scoop.it
Your goal with Facebook ad targeting strategies should be to nail your targeting. I give suggestions on three targeting opportunities you should consider.
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Les nouveaux 4 P du marketing dans un contexte de transformation digitale - FredCavazza.net

Les nouveaux 4 P du marketing dans un contexte de transformation digitale - FredCavazza.net | I 'Like' Marketing and You ? | Scoop.it
La transformation digitale a été LE sujet phare de l’année 2015. J’espère pour vous que ce sujet vous intéresse, car ça va continuer en 2016. D’une part, le numérique est un sujet extrêmement vaste et en... Lire la suite
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Always #LikeAGirl

*** Watch the brand new unstoppable #LikeAGirl video - https://www.youtube.com/watch?v=VhB3l1gCz2E Join Always in our epic battle to keep girls' confidenc
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Is Your Social Media Strategy Fully Baked?

Thinking about your content marketing and social media strategy as if your baking a cake can help you serve up some tasty business results!
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Onboarding CRM : comment les marques font sauter les cloisons entre on et offline

Onboarding CRM : comment les marques font sauter les cloisons entre on et offline | I 'Like' Marketing and You ? | Scoop.it
Digitaliser ses données CRM offline et les connecter en continu aux plateformes de marketing digital grâce à Facebook, Google ou d'autres est devenu la priorité des annonceurs.
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Engagement on Facebook Custom Audiences: Do You Have This?

Engagement on Facebook Custom Audiences: Do You Have This? | I 'Like' Marketing and You ? | Scoop.it
Spotted in the Wild: Engagement on Facebook Custom Audiences. What they are and what their existence could mean about what's coming.
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Marketing to Women? Keep These 3 Facts in Mind

Marketing to Women? Keep These 3 Facts in Mind | I 'Like' Marketing and You ? | Scoop.it
New findings shed light on social media marketing and women. We've pulled three important lessons from the data.
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Marketing to the Modern Woman: Tapping into the Multi-Screening, Multi-Tasking Australian Woman

Marketing to the Modern Woman: Tapping into the Multi-Screening, Multi-Tasking Australian Woman | I 'Like' Marketing and You ? | Scoop.it
Women know exactly how to harness technology and navigate the digital landscape to meet their needs and desires, and, women want brands to talk to them on their terms. Understanding patterns of behaviour and preferences for devices and platforms gives brands a better opportunity to reach, engage and influence this power demographic.
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Le digital, une affaire de dextérité selon Cap Gemini Consulting?

Le digital, une affaire de dextérité selon Cap Gemini Consulting? | I 'Like' Marketing and You ? | Scoop.it
«Pour devenir une entreprise digitale il vous faut régler les problèmes que nous n’avez pas su régler les 30 dernières années», par Bertrand Duperrin, expert FrenchWeb.
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An analysis of Twitter Influencers in the field of Data Science & Big Data

An analysis of Twitter Influencers in the field of Data Science & Big Data | I 'Like' Marketing and You ? | Scoop.it
Objective
Sophie Merle's insight:
Very interesting method and article
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Et si Facebook devenait LA plateforme d'acquisition du WEB ?

Et si Facebook devenait LA plateforme d'acquisition du WEB ? | I 'Like' Marketing and You ? | Scoop.it
On parle beaucoup de Facebook comme plateforme de contenu social et relationnel indissociable de l’Inbound marketing (content marketing) pour les marques et les médias et  de la portée faible (reach) des publications sur Facebook. Mais si Facebook et ses 1.1 milliards de membres devenait surtout la
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Why Marketing Is Going Native in a Mobile World

Why Marketing Is Going Native in a Mobile World | I 'Like' Marketing and You ? | Scoop.it
We wrote a while back about 5 reasons marketers need to be aware of native advertising. Since then, native advertising has skyrocketed. A recent study from IHS Technology and Facebook’s Audience Ne…
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Petit Bateau : 44% des ventes offline précédées d’une visite online

Petit Bateau : 44% des ventes offline précédées d’une visite online | I 'Like' Marketing and You ? | Scoop.it
Avec la digitalisation des parcours d’achat et la démultiplication des signaux émis, les retailers font face à un défi majeur : mesurer et analyser l’influence de l’online sur les ventes offline. Petit Bateau a su le relever, et les résultats sont sans appel. Récit détaillé de Laureline Serieys, Retail Industry Head chez Google, lors d’un workshop au salon E-Commerce One-to-One le 24 mars 2016 à Monaco.
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The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action | I 'Like' Marketing and You ? | Scoop.it
How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]
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7 habitudes à piquer aux entreprises data driven

7 habitudes à piquer aux entreprises data driven | I 'Like' Marketing and You ? | Scoop.it
Quelles sont les bonnes pratiques à adopter pour faire de son entreprise une 'data driven company' ? Thibaut Lemay, fondateur de Mazeberry, solution de maîtrise des coûts du marketing digital, livre les sept clés à assimiler pour bien exploiter la 'smart' data.
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Top 10 Hot Big Data Technologies - Forbes

Top 10 Hot Big Data Technologies - Forbes | I 'Like' Marketing and You ? | Scoop.it
Which big data technologies are most in demand and promise the most growth potential?
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SMS Marketing Campaign Planned for Wayne Dyer Inspired eBook - Mobile Marketing Watch

SMS Marketing Campaign Planned for Wayne Dyer Inspired eBook - Mobile Marketing Watch | I 'Like' Marketing and You ? | Scoop.it
Is mobile marketing the future of publicity pushes in the publishing world? We’re about to find out. According to an announcement this week from Sports Entertainment Publishing, the publishing company is targeting its opted-in readership with SMS notifications of the company’s latest and highly controversial and unauthorized release — one that strives to knock acclaimed author Wayne Dyer down a peg. “As an author of some of the bestselling self-help books of all time, Dyer became a hero to millions,” the publisher said this week. “But as celebrated motivation blogger and writer Tony Robbin observes in his fascinating and controversial new work, the legacy of Wayne Dyer is ultimately one where the man’s message can not and should not take a backseat to the man himself.” The message, Robbin argues in his essay, is far bigger and more important than any one man. Will the marketing push for the new book works as it lands on mobile devices this week? We’ll know when the first sales figures for the new book are released publicly. For now, to check out “The Message, Not the Man: An Unauthorized Work About the Life and Legacy of Dr. Wayne Dyer,” click here. I found this helpful I did not find this helpful
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Les quatre piliers de l’apprentissage - Stanislas Dehaene - Linkis.com

Les progrès des neurosciences permettent de revisiter des questions classiques sur les apprentissages, qui se posent avec les enfants comme les adultes.
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Women's Media Consumption Habits - Media Partners Worldwide

Women's Media Consumption Habits - Media Partners Worldwide | I 'Like' Marketing and You ? | Scoop.it
What do women want in media. What platforms should a marketer use to reach women? Here is an infographic that provides insights.
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Emailing : les mots à éviter pour ne pas passer en SPAM

Emailing : les mots à éviter pour ne pas passer en SPAM | I 'Like' Marketing and You ? | Scoop.it
La délivrabilité d’une campagne emailing dépend d'un grand nombre de critères dont notamment le contenu de l'email...
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