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100 Conversion Optimization Case Studies | KISSmetrics

100 Conversion Optimization Case Studies | KISSmetrics | I 'Like' Marketing and You ? | Scoop.it

Excerpted from article intro on KISSmetrics:
"If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies!

1. Updated Design Increases Conversions 33%
2. Making Copy Action Oriented Causes 93% More People to Click
3. Clear Homepage Helps Weather Channel Increase Conversions 225%
4. Adding a Picture of a Person Increases Highrise Signups by 102.5%
5. Improved Value Proposition Causes 128% More Visitors to Register for Games
6. Making Call to Action More Prominent Increases Conversions 591%
7. Adding Reviews Boosts Conversions More Than 35%
8. Redesigning Pricing Page Brings 25% More Conversions
9. Changing Homepage Makes Visitors 2-3x More Likely to Buy
10. Adding Testimonials Increases Conversions 34%
11. Conversions Increase 2.20% When Website Flow is Redesigned
12. Changing Button Color to Red Increases Conversions 21%
13. Red Color on CTA Increases Conversions 2.5%
14. Protecting Purchases with Bonds Improves Conversions 10.4%
15. Security Seal Increases Conversions 7.6%
16. Adding Google Site Search Increases Conversions 11%
17. Intuit Increases Conversion Rates 211% by Implementing Proactive Chat
18. 21% Improvement in 30 Days with a Website Redesign
19. 400% Conversion Rate Improvement by Removing One Image
......
100. Adding Product Filter Increases Conversions 26% and Revenues 76%..."

Each case study is analyzed with:
- Overview and Results Achieved;
- Key Findings;
- Source (external link).
Read original, long but very helpful article here:
http://blog.kissmetrics.com/100-conversion-optimization-case-studies/

 


Via Giuseppe Mauriello
Sophie Merle's insight:

perfect check list.

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Stefano Magliole's curator insight, June 30, 2013 4:37 AM

Alcuni case studies sulle web interfaces... come migliorare le conversioni (spesso attraverso CTA)

Suneeta ITBP's comment, July 19, 2013 9:28 AM
Perfect list...thank you!!!
Elsie Whitelock's curator insight, July 26, 2013 2:27 PM

Great examples of better call to action and general layout improvements.

I 'Like' Marketing and You ?
Marketing strategy in a Digital World (segmentation,CRM, e-mailings, e-commerce, optimizing conversion, direct and social marketing)
Curated by Sophie Merle
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The Future of Marketing According to Seth Godin + 8 Skills You Need in 2015 - InsideCXM

The Future of Marketing According to Seth Godin + 8 Skills You Need in 2015 - InsideCXM | I 'Like' Marketing and You ? | Scoop.it
Godin suggests that marketers refuse to market products they don’t believe in. They need to fight to get the right products out the door so they have a story worth telling. Godin believes that once the marketer takes this stand, things will improve, and if they don’t, they should leave and find somewhere better to work.
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Les pratiques managériales les plus innovantes du monde

Les pratiques managériales les plus innovantes du monde | I 'Like' Marketing and You ? | Scoop.it
Audace, inventivité, souplesse, authenticité... Tout le monde s'accorde à dire que nos entreprises doivent se réinventer pour se différencier. Quand on parle d'innovation, on pense stratégie, offre, organisation et très rarement management, à savoir la manière dont on anime et les Hommes. Pourquoi ?
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What brands must learn from BuzzFeed

What brands must learn from BuzzFeed | I 'Like' Marketing and You ? | Scoop.it
With 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’. Founder and chief executive Jonah Peretti reveals how brands can create content that engages, spreads and sells.
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Why Social Engagement Isn’t Enough

Why Social Engagement Isn’t Enough | I 'Like' Marketing and You ? | Scoop.it
Having a large Twitter following doesn’t constitute success in social business, a truth we all know but may be reluctant to admit. In fact, even celebrity status on social media doesn’t necessarily count as successful engagement with large communities of like-minded people. In this age of bots and paid followers and payola deals for broadcast tweets, genuine social engagement is hard to attain or even decipher.
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Promotions can stand out without slashing margins

Promotions can stand out without slashing margins | I 'Like' Marketing and You ? | Scoop.it
The ability to track online behaviour has had a significant effect on brands’ ability to deliver the right promotion at the right time to trigger sales and loyalty. James Backhouse, head of marketing at Evans Cycles, focuses on targeting promotions by channel, browsing behaviour and customer lifecycle.
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35 Content Marketing Stats You Need to Know

35 Content Marketing Stats You Need to Know | I 'Like' Marketing and You ? | Scoop.it

Content marketers are junkies for concise and compelling stats.

 

It’s easy to see why. Content marketers are constantly trying to sell clients and colleagues on why they should become publishers, even though it’s often a stark departure from the way they’re used to doing things.

 

And since content marketing is such a new and rapidly changing discipline, quick-hitting stats help them feel like they’re riding this wave of change.So let’s take a look at 35 stats you need to know....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 26, 2:37 AM

Make note of these useful content marketing stats. Better yet, share them with your boss.

Rescooped by Sophie Merle from Public Relations & Social Media Insight
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Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen

Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen | I 'Like' Marketing and You ? | Scoop.it

Is Twitter integrated into your 2014 holiday marketing plans?

 

If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.

 

Because over 50% of UK users turn to Twitter to discuss what they’re doingRIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 23, 2:08 AM

Looking to increase holiday sales at the last minute? Check these Twitter holiday tips that you can implement in real time. Includes research and charts.

Marco Favero's curator insight, November 23, 7:30 AM

aggiungi la tua intuizione ...

Michelle Smith's curator insight, November 23, 6:12 PM

This article gives great reasns why you should use Twitter to increase your sales in the holiday season. According to this article, Twitter users use Twitter to find the lowest prices on items and 54% of Twitter users check their Twitter while shopping in retail stores. 52% of people say they have learned about products through Twitter and later purchase those products. With the holiday season going around, all businesses should be promoting themselves via Twitter because it is super beneficial.

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11 Charts That Reveal How E-Commerce is Shifting in 2014 - The Percolate Blog

11 Charts That Reveal How E-Commerce is Shifting in 2014 - The Percolate Blog | I 'Like' Marketing and You ? | Scoop.it
Retailers have always understood the power of brand and the importance of distribution.
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7 Mobile Marketing Strategies for the Holidays

7 Mobile Marketing Strategies for the Holidays | I 'Like' Marketing and You ? | Scoop.it
The most wonderful time of year can be a pain for marketers who dont have a solid mobile strategy.
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Comment mesurer sa réputation ? Explications et analyses (Pignonsurmail - Toute l'actualité de l'emailing et du CRM Marketing vue par un professionnel)

Comment mesurer sa réputation ? Explications et analyses (Pignonsurmail - Toute l'actualité de l'emailing et du CRM Marketing vue par un professionnel) | I 'Like' Marketing and You ? | Scoop.it
Depuis de nombreuses années, la notion de réputation s’est largement répandue dans le monde de l’emailing. La définition de la réputation est la suivante : "Manière dont quelqu’un, quelque chose est considéré." Dans le cadre de la délivrabilité, cette notion...
Sophie Merle's insight:

un article très complet sur le sujet des scores de réputation et de la délivrabilité.

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Are You a Social CEO?

Are You a Social CEO? | I 'Like' Marketing and You ? | Scoop.it
Hasn't social media rewritten the rules of leadership? It's arguably lowered barriers to communication, connected us near-real time, revolutionized hiring and altered the company-to-customer relationship....
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[Marketing Day ] "Si le marketing était un animal, ce serait un poulpe" Jean-Charles de Castelbajac

[Marketing Day ] "Si le marketing était un animal, ce serait un poulpe" Jean-Charles de Castelbajac | I 'Like' Marketing and You ? | Scoop.it
Jean-Charles de Castelbajac, ou "JC/DC", joue à "Si le marketing était ? ..."un animal, une couleur, une émotion, une forme, une chanson, une femme ? Le créateur clôturera le Marketing Day mardi 4 novembre prochain.
Sophie Merle's insight:
Le marketing c est aussi et surtout la création d une émotion qui lie le client et la marque /produit ! A ne jamais oublier ...
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Ces Français qui taillent des croupières à Buzzfeed

Ces Français qui taillent des croupières à Buzzfeed | I 'Like' Marketing and You ? | Scoop.it
Lancé dans l'Hexagone il y a près d'un an, le géant américain peine à s'imposer. Il faut dire qu'avec Minutebuzz, Le Demotivateur, Topito ou encore Konbini la concurrence est rude.
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How CMOs Can Inspire Marketers in 2015

How CMOs Can Inspire Marketers in 2015 | I 'Like' Marketing and You ? | Scoop.it
Here are some words of wisdom that top marketers can use to motivate their staffs in the New Year.
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Rescooped by Sophie Merle from Le Drive : révolution ou évolution pour la grande distribution.
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Web to Store : les Français beaucoup plus à la page que les commerçants !

Web to Store : les Français beaucoup plus à la page que les commerçants ! | I 'Like' Marketing and You ? | Scoop.it

Les usages Web-to-Store des consommateurs sont nettement plus avancés que ne l'imaginent les commerçants de proximité, selon une étude réalisée par Mappy et BVA. 91% des Français disent s'informer sur le web avant de faire leurs courses, alors qu'en face tout juste un quart des petits commerçants disent s'intéresser au web to store. 

 

Le décalage est conséquent. Alors que 91 % des consommateurs achètent parfois en commerce de proximité après s'être s’être informés en magasin,25% des commerçants seulement se déclarent intéressés par le Web-to-Store dans le cadre de leur activité.


Via Marie-Constance Gidel
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Marie-Constance Gidel's curator insight, December 5, 1:29 PM

Si les petits commerçants pouvaient estimer jusqu'ici que leur plus-value se trouve dans le relationnel et les conseils qu'ils sont capables de dispenser ; ce n’est plus une réalité pour les clients. 

54 % des commerçants interrogés ne sont pas équipés d’un site web. 

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Brands Waste Resources on Facebook and Twitter

Brands Waste Resources on Facebook and Twitter | I 'Like' Marketing and You ? | Scoop.it
A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
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Expérience client : la nécessité du multicanal

Expérience client : la nécessité du multicanal | I 'Like' Marketing and You ? | Scoop.it
La révolution numérique a changé profondément les relations marque-consommateurs. Aujourd’hui, les points de contact sont multiples et imposent aux centres de contact d’évoluer rapidement pour offrir une expérience client multicanal de qualité. Orange Business Services fait le point sur cette tendance de fond en infographie... A chaque canal corres...
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How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio

How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio | I 'Like' Marketing and You ? | Scoop.it

While there are tons of ways to increase your blogging community, we can't forget about plain ol' social sharing. You may not feel comfortable with putting yourself out there, but let me break it to you: if you're blogging, you're already putting yourself out there.

 

Give yourself a hand and do a little promotion.In this post, I'll be talking about how to share your content on Twitter the right way,...


Via Jeff Domansky
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Wdideas's curator insight, November 26, 4:05 AM

Promote Your Posts on Twitter

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 27, 1:58 AM

This post gave me a couple of new ideas. Hope it does the same for you.

Amanda Kaye Wall's curator insight, November 28, 12:57 PM

Recently I had a project that involved making a schedule for when we would post certain things to our social media pages. I wish I had of found this blog earlier as it gives some great insight on how to promote posts on specifically Twitter but in the right way.  

 

Planning ahead is a good way to organize your content and keep audiences informed about an event or program before, during and after it has happened.  This blog really promotes attaching photos, links or videos to better engage your audience since it is really hard to say what you need to say in only 140 characters.

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Digital Marketing | Scoop.it

Digital Marketing | Scoop.it | I 'Like' Marketing and You ? | Scoop.it
Shine on the web
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Mats Carduner (fifty-five) : "Le display CRM, c'est pour bientôt"

Mats Carduner (fifty-five) : "Le display CRM, c'est pour bientôt" | I 'Like' Marketing and You ? | Scoop.it
Le cofondateur de l'agence de data et business analytics Fifty Five était l'invité de l'émission "Les Décideurs du Net", en partenariat avec Décideurs TV.

Via Christophe Cousin
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Christophe Cousin's curator insight, November 5, 2:53 AM

Super article, à lire !

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10 Great UX/UI Design Cheat Sheets - Placeit Blog

http://www.hilarylittle.com/blog/2013/08/09/ninja-ux-cheat-sheet/
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How To Be A Social Media Missionary

How To Be A Social Media Missionary | I 'Like' Marketing and You ? | Scoop.it
Guy Kawasaki is regarded as the father of evangelism in business. Evangelism is a religious term. He drove loyalty to Macintosh computers by converting followers to the gospel of Apple.
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Dynamics CRM Helps Government Agencies Boost Service - CIO Today

Dynamics CRM Helps Government Agencies Boost Service - CIO Today | I 'Like' Marketing and You ? | Scoop.it
CIO Today Dynamics CRM Helps Government Agencies Boost Service CIO Today As examples, Microsoft points to three health and human service (HHS) organizations that recently chose Microsoft Dynamics CRM to help improve the services they provide within...
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