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100 Conversion Optimization Case Studies | KISSmetrics

100 Conversion Optimization Case Studies | KISSmetrics | I 'Like' Marketing and You ? | Scoop.it

Excerpted from article intro on KISSmetrics:
"If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies!

1. Updated Design Increases Conversions 33%
2. Making Copy Action Oriented Causes 93% More People to Click
3. Clear Homepage Helps Weather Channel Increase Conversions 225%
4. Adding a Picture of a Person Increases Highrise Signups by 102.5%
5. Improved Value Proposition Causes 128% More Visitors to Register for Games
6. Making Call to Action More Prominent Increases Conversions 591%
7. Adding Reviews Boosts Conversions More Than 35%
8. Redesigning Pricing Page Brings 25% More Conversions
9. Changing Homepage Makes Visitors 2-3x More Likely to Buy
10. Adding Testimonials Increases Conversions 34%
11. Conversions Increase 2.20% When Website Flow is Redesigned
12. Changing Button Color to Red Increases Conversions 21%
13. Red Color on CTA Increases Conversions 2.5%
14. Protecting Purchases with Bonds Improves Conversions 10.4%
15. Security Seal Increases Conversions 7.6%
16. Adding Google Site Search Increases Conversions 11%
17. Intuit Increases Conversion Rates 211% by Implementing Proactive Chat
18. 21% Improvement in 30 Days with a Website Redesign
19. 400% Conversion Rate Improvement by Removing One Image
......
100. Adding Product Filter Increases Conversions 26% and Revenues 76%..."

Each case study is analyzed with:
- Overview and Results Achieved;
- Key Findings;
- Source (external link).
Read original, long but very helpful article here:
http://blog.kissmetrics.com/100-conversion-optimization-case-studies/

 


Via Giuseppe Mauriello
Sophie Merle's insight:

perfect check list.

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Stefano Magliole's curator insight, June 30, 2013 4:37 AM

Alcuni case studies sulle web interfaces... come migliorare le conversioni (spesso attraverso CTA)

Suneeta ITBP's comment, July 19, 2013 9:28 AM
Perfect list...thank you!!!
Elsie Whitelock's curator insight, July 26, 2013 2:27 PM

Great examples of better call to action and general layout improvements.

I 'Like' Marketing and You ?
Marketing strategy in a Digital World - Digital transformation - Customer centric - People based marketing -
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Qu’est-ce qu’une DMP, exactement?

Qu’est-ce qu’une DMP, exactement? | I 'Like' Marketing and You ? | Scoop.it
«Les DMP permettent non seulement de transférer les segments d’audience vers des destinations publicitaires, mais pas uniquement...», par Christophe Lauer.
Sophie Merle's insight:
Un article très clair sur le sujet.
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How Google Analytics ruined marketing

How Google Analytics ruined marketing | I 'Like' Marketing and You ? | Scoop.it
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand..
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Le Big Data doit apprendre à évaluer ses impacts

Le Big Data doit apprendre à évaluer ses impacts | I 'Like' Marketing and You ? | Scoop.it
Le Big Data doit apprendre à évaluer ses impacts
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Best Web Analytics Tools: Quantitative, Qualitative, Life Saving!

Best Web Analytics Tools: Quantitative, Qualitative, Life Saving! | I 'Like' Marketing and You ? | Scoop.it
Discover a clear set of recommended tools for clickstream, voice of customer, competitive intelligence, experimentation & social media analysis. Take your web analytics up a notch!
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Les éditeurs US découvrent que le digital ne les sauvera pas

Les éditeurs US découvrent que le digital ne les sauvera pas | I 'Like' Marketing and You ? | Scoop.it
Non seulement les lecteurs désertent les journaux papiers mais en plus les internautes papillonnent d'un titre à l'autre, préférant les plateformes aux sites de presse et le mobile au web fixe.
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"Mon conseiller est un bot" - par /le hub de La Poste

"Mon conseiller est un bot" - par /le hub de La Poste | I 'Like' Marketing and You ? | Scoop.it
KLM et Voyages-SNCF transforment Facebook Messenger en assistant de voyage Messenger est l’application de messagerie instantanée de Facebook, permettant d’échanger gratuitement textes et images (...)
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An analysis of Twitter Influencers in the field of Data Science & Big Data

An analysis of Twitter Influencers in the field of Data Science & Big Data | I 'Like' Marketing and You ? | Scoop.it
Objective
Sophie Merle's insight:
Very interesting method and article
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Et si Facebook devenait LA plateforme d'acquisition du WEB ?

Et si Facebook devenait LA plateforme d'acquisition du WEB ? | I 'Like' Marketing and You ? | Scoop.it
On parle beaucoup de Facebook comme plateforme de contenu social et relationnel indissociable de l’Inbound marketing (content marketing) pour les marques et les médias et  de la portée faible (reach) des publications sur Facebook. Mais si Facebook et ses 1.1 milliards de membres devenait surtout la
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Why Marketing Is Going Native in a Mobile World

Why Marketing Is Going Native in a Mobile World | I 'Like' Marketing and You ? | Scoop.it
We wrote a while back about 5 reasons marketers need to be aware of native advertising. Since then, native advertising has skyrocketed. A recent study from IHS Technology and Facebook’s Audience Ne…
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Petit Bateau : 44% des ventes offline précédées d’une visite online

Petit Bateau : 44% des ventes offline précédées d’une visite online | I 'Like' Marketing and You ? | Scoop.it
Avec la digitalisation des parcours d’achat et la démultiplication des signaux émis, les retailers font face à un défi majeur : mesurer et analyser l’influence de l’online sur les ventes offline. Petit Bateau a su le relever, et les résultats sont sans appel. Récit détaillé de Laureline Serieys, Retail Industry Head chez Google, lors d’un workshop au salon E-Commerce One-to-One le 24 mars 2016 à Monaco.
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The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action | I 'Like' Marketing and You ? | Scoop.it
How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]
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7 habitudes à piquer aux entreprises data driven

7 habitudes à piquer aux entreprises data driven | I 'Like' Marketing and You ? | Scoop.it
Quelles sont les bonnes pratiques à adopter pour faire de son entreprise une 'data driven company' ? Thibaut Lemay, fondateur de Mazeberry, solution de maîtrise des coûts du marketing digital, livre les sept clés à assimiler pour bien exploiter la 'smart' data.
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Why P&G is moving away from targeted Facebook advertising

Why P&G is moving away from targeted Facebook advertising | I 'Like' Marketing and You ? | Scoop.it
Procter & Gamble has admitted its targeting went “too narrow” and that mass reach remains important as it looks to stay front of consumers’ minds.
Sophie Merle's insight:
Enlightening ! Careful about targetîng and careful about what marketing is, not only a direct marketing strategy.
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Ex-Google engineers have spent 2 years secretly trying to solve 'the hardest problem in banking'

Ex-Google engineers have spent 2 years secretly trying to solve 'the hardest problem in banking' | I 'Like' Marketing and You ? | Scoop.it
Thought Machine, let by Google's former text-to-speech head Paul Taylor, is publicly unveiling VaultOS for the first time.
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Le score d’appétence, un indicateur pour optimiser la performance des campagnes emailing | Converteo

Le score d’appétence, un indicateur pour optimiser la performance des campagnes emailing | Converteo | I 'Like' Marketing and You ? | Scoop.it
«La moitié de ce que je dépense en publicité est gaspillée, estimait, dès la fin du XIXe siècle le pionnier américain du marketing John Wanamaker. Le problème,

Via Patrick Van Hoof, Caroline Selmer
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Caroline Selmer's curator insight, May 21, 2015 7:22 AM

Cet article explique comment calculer un "score d'appétence", pour piloter le budget publicité.

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Data Quality Sucks, Let's Just Get Over It - Occam's Razor by Avinash Kaushik

Data Quality Sucks, Let's Just Get Over It - Occam's Razor by Avinash Kaushik | I 'Like' Marketing and You ? | Scoop.it
There is perhaps no other activity that is as much a bane of our existence in Web Decision Making as reconciling web data! Nothing seems to tie to anything, each time you rerun the numbers they change, there are tons of people fanning the flames of cookie deletion and how that causes bad data, arguments …
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Transformation : l'impact du digital sur les modèles économiques

Transformation : l'impact du digital sur les modèles économiques | I 'Like' Marketing and You ? | Scoop.it


La révolution numérique est en marche. Les technologies de l'information bouleversent les organisations en profondeur. Certaines se réinventent, pivotent leur modèle d'affaires, changent leur marché.


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Visualizations That Really Work

Visualizations That Really Work | I 'Like' Marketing and You ? | Scoop.it
Know what message you’re trying to communicate before you get down in the weeds.
Sophie Merle's insight:
The power of visuals and the good use of it !
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Les données partagées sur Facebook deviennent moins personnelles

Et voici que le roi des réseaux sociaux serait en train de perdre son or et sa valeur – les données au sujet de ses membres –, qui partiraient vers d’autres concurrents désormais plus en vue,

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Will Facebook Instant Articles Affect SEO | SEJ

Will Facebook Instant Articles Affect SEO | SEJ | I 'Like' Marketing and You ? | Scoop.it
Let's explore Facebook Instant Articles: how they work, what changes publishers have to make, and how those changes could affect SEO for their website.
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Pourquoi l’arrivée d’Apple Pay sur les sites mobiles pourrait booster le m-commerce

Pourquoi l’arrivée d’Apple Pay sur les sites mobiles pourrait booster le m-commerce | I 'Like' Marketing and You ? | Scoop.it
Solutions & Techno :
Enregistrement des données bancaires, sécurité, taille de l’écran… Un des principaux freins au m-commerce reste le paiement...
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Illuminating the world of media buying data

Illuminating the world of media buying data | I 'Like' Marketing and You ? | Scoop.it
Faced with an abundance of media data, some brands are shifting focus from third-party to real-time first-party data while others are opting to amalgamate sources into a single view. Whatever option they choose, the data has to be reliable.
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3 Facebook Ad Targeting Strategies for Guaranteed Success

3 Facebook Ad Targeting Strategies for Guaranteed Success | I 'Like' Marketing and You ? | Scoop.it
Your goal with Facebook ad targeting strategies should be to nail your targeting. I give suggestions on three targeting opportunities you should consider.
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Les nouveaux 4 P du marketing dans un contexte de transformation digitale - FredCavazza.net

Les nouveaux 4 P du marketing dans un contexte de transformation digitale - FredCavazza.net | I 'Like' Marketing and You ? | Scoop.it
La transformation digitale a été LE sujet phare de l’année 2015. J’espère pour vous que ce sujet vous intéresse, car ça va continuer en 2016. D’une part, le numérique est un sujet extrêmement vaste et en... Lire la suite
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