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I 'Like' Marketing and You ?
Marketing strategy in a Digital World (segmentation,CRM, e-mailings, e-commerce, optimizing conversion, direct and social marketing)
Curated by Sophie Merle
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CineGV, le téléchargement de films à grande vitesse

CineGV, le téléchargement de films à grande vitesse | I 'Like' Marketing and You ? | Scoop.it
Depuis le 18 août, dans les gares et les aéroports, les voyageurs peuvent télécharger films et séries en 30 secondes chrono, juste avant d'embarquer.
Sophie Merle's insight:

quelle bonne idée !

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Top 6 Direct Response Marketing Best Practices

Top 6 Direct Response Marketing Best Practices | I 'Like' Marketing and You ? | Scoop.it
Get direct response marketing best practices & insights from our marketing experts to improve your brand conversions & marketing initiatives.
Sophie Merle's insight:

Good summary of main direct response best pratices. Watch out innovation is my favorite.

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Interview with the Lady of SEO, Jane Copland

Interview with the Lady of SEO, Jane Copland | I 'Like' Marketing and You ? | Scoop.it
SEO Interview with Jane Copland on SEtalks.com. For more blog updates please subscribe to our blog and follow @mmhemani on Twitter.
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Omnicanal : les convergences du physique et du numérique -

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Durée de vie et rentabilité des actions de communication

Durée de vie et rentabilité des actions de communication | I 'Like' Marketing and You ? | Scoop.it

Erick Hostachy de l'agence Yourastar a publié récemment un article sur la durée de vie des actions de communication présentant l'illustration ci-dessus.


Via 1min30
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1min30's curator insight, July 17, 4:07 AM


La force d’1min30 est de vous proposer dans le cadre de ses forfaits d’agir sur les différents éléments du mix-marketing pour atteindre vos objectifs en terme de génération de prospects, de chiffre d’affaire et/ou de rentabilité.

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Deloitte : Le digital influence 36% des dépenses en magasin

Deloitte : Le digital influence 36% des dépenses en magasin | I 'Like' Marketing and You ? | Scoop.it
D’après la dernière étude de Deloitte «The New Digital Divide» publiée aux Etats-Unis, le digital influencerait 36% des dépenses en magasin soit plus
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[CASE STUDY] Asos renaît de ses cendres ! | Raffles Media | Email Marketing, Optimisation des conversions

[CASE STUDY] Asos renaît de ses cendres ! | Raffles Media | Email Marketing, Optimisation des conversions | I 'Like' Marketing and You ? | Scoop.it
Un incendie est survenu vendredi et a empêché Asos de répondre aux commandes de ses clients. Comment le géant anglais a-t'il géré cet incident ?
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Should You Write Controversial Blog Posts? A Data Driven Answer

Should You Write Controversial Blog Posts? A Data Driven Answer | I 'Like' Marketing and You ? | Scoop.it
Just the other day, I wrote a controversial blog post. I don’t usually write blog posts that are controversial, but I thought it would be a fun experiment to see if these kinds of posts are worth writing from a traffic and revenue perspective.
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Oui, les images ont un impact sur le taux de clic de vos campagnes de communication !

Oui, les images ont un impact sur le taux de clic de vos campagnes de communication ! | I 'Like' Marketing and You ? | Scoop.it

Dans cet article j’aborde 3 points d’attentions pour votre site e-commerce, n’hésitez pas à aller le lire si cela vous intéresse.


Via Jerome D. Simon
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Jerome D. Simon's curator insight, June 12, 10:09 AM

j’effectue régulièrement des test a/b (lire également la différence entre un test a/b et un test MVT) sur les différentes campagnes d’auto-promotion que je fais tourner sur les différents sites du groupe pour lequel je travaille. Et le moins que l’on puisse dire, c’est qu’à texte constant et images différentes, les résultats ne sont pas du tout les mêmes.

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Gotcha! Opportunity Marketing Done Very Well

Gotcha! Opportunity Marketing Done Very Well | I 'Like' Marketing and You ? | Scoop.it
Text and mobile and email marketing have opened a whole new world of timely marketing messages.
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Pourquoi votre plateforme d'emailing refuse les bases de données achetées ou louées ?

Pourquoi votre plateforme d'emailing refuse les bases de données achetées ou louées ? | I 'Like' Marketing and You ? | Scoop.it
L'email marketing est une pratique qui se développe de plus en plus dans la stratégie de communication des entreprises. Si elle est très efficace pour la fidélisation clients, elle demande plus de prudence en ce qui concerne la prospection. La grande majorité des professionnels de l'email marketing sont frileux face au routage de base de données, constituées parfois de manière peu transparente. Quand bien même ces bases sont qualifiées, correspondent-elles vraiment à la cible que recherche le client final ?
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How to Get Fans Creating and Sharing Content for You #infographic

How to Get Fans Creating and Sharing Content for You #infographic | I 'Like' Marketing and You ? | Scoop.it
“To show you how you can engage your visitors so that they start creating and sharing content for you, I’ve put together an infographic that explains the process.”
Via Stefano Principato, massimo facchinetti
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Marc Kneepkens's curator insight, June 8, 8:26 AM

Good info.

Yogesh Kumar's curator insight, June 9, 4:34 AM

CONTENT SHARING TIPS

jay f kay's curator insight, June 9, 7:43 PM

Fanfare for the common man!

 

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Le SEO est-il voué à disparaître ?

Le SEO est-il voué à disparaître ? | I 'Like' Marketing and You ? | Scoop.it
En perte de vitesse depuis quelques années, le SEO commence semble-t-il à perdre de l'importance.
Via Jerome D. Simon
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Jerome D. Simon's curator insight, June 5, 12:06 PM

Entre l'apparition de nouvelles pratiques web ainsi que l'évolution des mœurs des internautes, le référencement naturel tend à être délaissé au profit d'une autre expérience utilisateur.

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Shopping Cart Abandonment: 4 Things to Consider

Shopping Cart Abandonment: 4 Things to Consider | I 'Like' Marketing and You ? | Scoop.it
Usually 60% of your visitors will add something to their shopping cart, but never completed their order. Learn how to combat Shopping Cart Abandonment!
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DRTV Still Works & Digital Advertising is Making it Better [INFOGRAPHIC]

DRTV Still Works & Digital Advertising is Making it Better [INFOGRAPHIC] | I 'Like' Marketing and You ? | Scoop.it
TV advertising dead? Far from it. Spend is increasing every year for DRTV & with new digital advertising advancements, viewership & sales are also growing.
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How to Lose a Customer in 10 Days | CustomerThink

How to Lose a Customer in 10 Days | CustomerThink | I 'Like' Marketing and You ? | Scoop.it
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Ready or Not, the Internet of Things Is Coming

Ready or Not, the Internet of Things Is Coming | I 'Like' Marketing and You ? | Scoop.it
The "internet of everything"—where the web becomes the conduit for life's activities at home, work and everywhere else—will be the next big advance in connectivity, according to a new eMarketer report. Connecting all the unconnected devices, machines and systems will involve vast numbers of new internet-enabled objects and large sums of money—and forecasts for this relatively untapped market skew high.
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27 surprising facts about salespeople who are Social Selling - BarnRaisers

27 surprising facts about salespeople who are Social Selling - BarnRaisers | I 'Like' Marketing and You ? | Scoop.it
Social Selling is the use of social media to interact with prospects, answer questions and offer thoughtful content until the prospect is ready to buy.

Via Brian Fanzo
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Brian Fanzo's curator insight, July 22, 9:55 AM

Social selling is not hard selling. In fact, it’s the opposite. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them. For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches.

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Is “Relationship Marketing” Killing The Body Shop? | CustomerThink

Is “Relationship Marketing” Killing The Body Shop? | CustomerThink | I 'Like' Marketing and You ? | Scoop.it
Sophie Merle's insight:

So, if you’re a retailer, or someone running a consumer brand, how can you do better than The Body Shop? Start out by writing yourself a list of questions like:

What is the overall branding effect of the relationship, e-business, and in-store programs that I want to create? Separately, and together?Do I have functional silo-ization in my team that ends up causing consumer experience disconnects?If I have direct-response or database experts in charge of running a relationship-building program, how do I guide them better to build the brand?What should my relationship program really be trying to achieve? Short-term sales steering via discounts at a lower margin, or longer-term building of deep belief in the products to drive higher margin?Should I be thinking about programs that reward members with exclusive added-values, not just monetary offers?How do I avoid discount schemes that drive price-value confusion and erosion?How special can I make the in-store and e-business experiences for my program members?
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A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy | I 'Like' Marketing and You ? | Scoop.it
Learn the HubSpot strategy for website redesigns and plan out your own redesign with our new workbook.
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49.2% of retail marketing e-mails are opened on mobile devices - InternetRetailer.com

49.2% of retail marketing e-mails are opened on mobile devices - InternetRetailer.com | I 'Like' Marketing and You ? | Scoop.it
49.2% of retail marketing e-mails are opened on mobile devices InternetRetailer.com That's the percentage of retail marketing e-mails opened on mobile devices in Q3/Q4 2013, according to a study of millions of retail e-mails by mobile marketing...
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'Digital', mot magique ou redoutable trompe-l'oeil ?, par Christophe Ginisty

'Digital', mot magique ou redoutable trompe-l'oeil ?, par Christophe Ginisty | I 'Like' Marketing and You ? | Scoop.it
Sophie Merle's insight:

Remmettre les choses à leur juste place, une révolution mais peut etre pas celle que l'on croit, en tout cas pas pour tous les acteurs :

 

"Confucius écrivait : "Quand le sage montre la lune, l'idiot regarde le doigt." Je me sens parfois comme cet idiot lorsque je passe trop de temps à commenter ces technologies qui ne sont que des tuyaux et des outils sur lesquels les comportements vont pouvoir se répandre. Car la lune que montre le sage, ce sont les foules, dans leur expressivité et leurs émotions. Ne croyons pas que cette distinction soit sans conséquences sur la manière dont nous définissons des stratégies d'engagement. le numérique est un outil."

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How to Excite Your Executives About Online Community!

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Social Media Infographic: How To Increase Your Success Rates?

Social Media Infographic: How To Increase Your Success Rates? | I 'Like' Marketing and You ? | Scoop.it
“ Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.” There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing. More at the article link.
Via Lauren Moss, J.L.Nawan, Josepf J Haslam, Kenneth Carnesi, imaginetsa, Francoise Cahors
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Sales Renewal's curator insight, May 28, 9:30 AM

Plenty to digest here.

Lotte Schacht's curator insight, May 30, 3:35 AM

Great stuff - try it out.

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Le "Growth Hacking", nouvelle arme marketing des start-up

Le "Growth Hacking", nouvelle arme marketing des start-up | I 'Like' Marketing and You ? | Scoop.it
Le "Growth Hacking", les start-up n'ont que ce mot à la bouche. Cette technique de marketing venue de la Silicon Valley permet d'actionner de nouveaux leviers de croissance. Explications.
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