We’ve been thinking a lot about playing the long game. For us, to truly disrupt the way we tell stories online - that is, within news journalism, advocacy and current affairs documentary – we work from the position that stories mean something to people. The problem arises when you try to tell complex narratives within an attention economy of about three minutes or less. A fickle yet savvy net-audience with lots of voices, lots of dissent and opinion – not to mention noise – raises the demand for stories that present nuance and multiple perspectives. But how do you create stories that create value for a generation defined by connectivity and convergence?