Chaunton: "We like [...] transmedia for several reasons. It's new, it's frequently innovative, it's story-driven, and it’s broad, and un-standardized enough that it's a bit of a Wild West frontier" ...
Mike Jones: "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around; cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"
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