Booz & Company and strategy+business have introduced an online survey to explore the relationship between management theory, corporate identity, and high performance.by Art Kleiner and Nadia Kubis
An oil and gas drilling company from Oklahoma invests in attracting geoscientists and developing them into leaders, parlaying its prowess with talent to a leading position in its industry. An internationally beloved Danish toymaker reduces the complexity of its product line to fit the new realities of big-box toy stores, and turns around its financial prospects. A small Singapore-based firm becomes one of the world’s largest high-tech manufacturers by emphasizing lean production and forward-looking technology, instead of relying on low-wage labor. These three companies—Devon Energy, the Lego Group, and Flextronics—changed their corporate identities and, as a result, are admired in their industries for their track record of success.