It's becoming pretty clear that the ability to analyze data is becoming one of the most important technology-based capabilities an enterprise can have. There's a lot of hype around about big data, and it's actually well-founded hype --- if that's not a contradiction (perhaps I should call it well-founded fanfare). In any event, our world is changing as organizations gain the ability to process formerly unheard-of amounts of data with formerly unheard-of speed. New, improved information processing capabilities are significantly changing science, where scientists in labs look for patterns in data rather than dream up hypothoses and run tests to prove them right or wrong. And, in similar ways, it's changing how businesses make decisions. I've been looking for evidence that enterprises are moving on improving their information management capabilities since we started doing our "State of EA" surveys in 2009, and the 2012 data finally shows that developing or expanding information architecture is finally EA's #1 priority (well, OK, it's tied for first place with developing or expanding business architecture).