Hypertextual transmedia stories
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Rescooped by Matthias Aurelian from Pervasive Entertainment Times
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Google Glass: The new office productivity horizon? | Wired.com

Google Glass: The new office productivity horizon? | Wired.com | Hypertextual transmedia stories | Scoop.it
Apple didn't originally market the iPhone or the iPad as business tools, but that's exactly what they've become. So what about Google Glass? Is it the next enterprise Trojan Horse?

Via Gary Hayes
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Gary Hayes's curator insight, May 22, 2013 1:51 AM

Quote "

It’s not hard to imagine more Glass applications, such as applications that display information about the customer a salesperson is talking to, or a task list that stays open in the periphery of your vision, constantly reminding you of what you need to be working on. But the big question is whether any of these applications will actually make you more productive at your job in a way that existing applications can’t. That’s what Workday is still trying to figure out. “The challenge is in adding real value,” Korngiebel says.

For the Glass experiments, Workday is drawing on its experience developing its iPad and mobile apps. The iPad app began as an experiment in designing a touch-based alternative to the traditional organizational chart. What the team came up with was the “organizational swirl.” After much testing and iteration, the swirl became the central interface for its tablet and touchscreen smartphone apps. What the company found is that although many white collar workers and executives have tablets and wanted to use Workday while away from their desks, the mobile apps were most useful for workers that never spent much time at desks to begin with."

Rescooped by Matthias Aurelian from Ideas That Matter From SXSW '13
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Spreadable vs Viral: What it actually means for content | Scoop.it Blog

Spreadable vs Viral: What it actually means for content | Scoop.it Blog | Hypertextual transmedia stories | Scoop.it

Via theclairbyrd
Matthias Aurelian's insight:

Spreadable (Participatory) vs. viral (spontaneously automated) media:

This is an Interesting view that has some resemblance with the relationship between allographic and autographic paratexts impact on cultural media distribution.

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jmbakouch's curator insight, March 13, 2013 7:33 AM

la questiion du moment

Dave Cottrell's curator insight, March 13, 2013 4:16 PM

Is there a difference?  You decide...

Ken Morrison's curator insight, September 19, 2013 6:40 AM

I like this short article on a big idea.  We can't control 'viral', yes we can influence 'spreadable'.

Rescooped by Matthias Aurelian from Digital Archeology
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Jeff Gomez on Story as a Catalyst for Social Change: Reawakening the Grand Narrative | Tribeca

Jeff Gomez on Story as a Catalyst for Social Change: Reawakening the Grand Narrative | Tribeca | Hypertextual transmedia stories | Scoop.it
"Story is more powerful than any weapon." Empowered storytellers can signal calls to action in distressed nations.

 

While traveling a few weeks back I had the good fortune to meet an Egyptian scholar. “Isn’t it wonderful,” I said, “how the Internet and social media were used by your people to free themselves from an oppressive regime?”

 

His response surprised me: “Oh no, Facebook and Twitter didn’t free us. Yes, they were tools we used along with diligent housewives, copy machines and handwritten flyers. The true tipping point happened late last year when our parliament retained power with the usual brazen wave of election fraud, corruption and thievery. The difference this time is that they didn’t even bother to lie to us about it. They didn’t even tell us a story.”

As someone who has spent the last decade advising the entertainment industry on how best to extend big movie and videogame properties across an array of strange new media platforms, I’ve had to think about story from any number of perspectives. What I’m coming to understand is this: Story is more powerful than any weapon. More than warriors, storytellers have influenced the way we’ve evolved as a race...."


Via siobhan-o-flynn, Binary Racoon
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Rescooped by Matthias Aurelian from Transmedia-mexico
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Paperman - Full Animated Short Film by Disney - HD

Paperman - Full Animated Short Film by Disney

Via Mayus Chavez
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