"The Libraries Yes! campaign is one of the most innovative approaches I’ve encountered in place-based advocacy. Using a strategy that emphasized geosocial check-ins and recommendations on Facebook Places, Yelp, Foursquare, and Google Places, the Libraries Yes! campaign built a targeted list of engaged supporters for a library ballot measure in just seven weeks. What is more, the measure passed by over 4:1 on May 15, 2012. The secret behind their success: good old fashioned organizing combined with a geosocial online strategy."
-- spotted by @nancyquinn
Via Doug Mirams