Loving Local | Hyperlocal and Local Media | Scoop.it

Loving Local is a major UK-wide research project which the NS independently commissioned with Crowd DNA to give a fresh perspective on the importance of local community and the associated context of media channels.


The project builds upon previous six-figure research & insight projects from the NS, including the wanted ads and Local Matters, both of which provided clear and actionable insights on the unique and powerful role of local media.