Hyperlocal and Local Media
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Hyperlocal and Local Media
Examples, issues and discussions about online news or content services for towns, villages, other small geographic areas
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The Dallas Morning News abandons its “premium experience” strategy

The Dallas Morning News abandons its “premium experience” strategy | Hyperlocal and Local Media | Scoop.it
In yesterday's paper, The Dallas Morning News announced it was ending its experiment with a "premium" site. We wrote about it back in October, when it launched. (The premium strategy replaced a more traditional paywall, albeit one that had hard categories of free vs. paid stories, not the…
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Local Media Flooding Coverage Web Traffic Rise Fuelled by Mobile Visits | newspapersoc.org.uk

Local Media Flooding Coverage Web Traffic Rise Fuelled by Mobile Visits | newspapersoc.org.uk | Hyperlocal and Local Media | Scoop.it
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For Small Papers, Digital Now Indispensable | NetNewsCheck.com

One clear message emerged from last week's Local Media Association's fall conference in St. Louis: digital is the way forward for the nation's community papers.
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Borsa gets its own hyperlocal newspaper

Borsa gets its own hyperlocal newspaper | Hyperlocal and Local Media | Scoop.it
Mantiqti is a free newspaper issued by Egypt Media Development Program (EMDP) dedicated to the Borsa area of downtown Cairo. Publisher Tarek Atia moved his office to the area nine months ago and...
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Online unique browser figures increase for almost all newspaper regional websites - Journalism News from HoldtheFrontPage

Online unique browser figures increase for almost all newspaper regional websites - Journalism News from HoldtheFrontPage | Hyperlocal and Local Media | Scoop.it
Damian Radcliffe's insight:

Almost every regional newspaper website in the UK recorded increases in online readership during the final six months of 2012, according to the latest report.

 

The ABC multi-platform figures, or ABCes, show that daily visitor figures dropped at just seven websites run by media companies, including two sites dedicated to jobhunters.

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Google chief urges newspapers to rethink – and help themselves

Google chief urges newspapers to rethink – and help themselves | Hyperlocal and Local Media | Scoop.it
Media organizations need to blow up and re-engineer the ways they gather and distribute news, and the way they do business.

 

“In news, it’s really, really hard to make money on advertising unless you’ve got at least 10 million unique [viewers] a month,” Gingras said, adding that he specializes in product development rather than the advertising side of Google’s business. (Google News does not currently put ads on its homepage).

 

What about hyper-local advertising? As in, you’re reading your news site, and up pops an ad for a 2-for-1 at the local pizza place, or discounted movie tickets at your neighborhood theater, or clothing sales down the block?

 

Gingras agreed that in theory, news organizations could do a better job of targeting their ads to local markets.

 

“But even if they had the targeting signals … if you’re that local restaurant or car dealer, what’s the value proposition of having your ad in the news publication versus the 18 other ways you might try to generate customers? I’m not saying there’s no value, but it’s a tricky one.”

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Brixton Bugle: Your local newspaper out today | Brixton Blog

Brixton Bugle: Your local newspaper out today | Brixton Blog | Hyperlocal and Local Media | Scoop.it

The second issue of the Brixton Bugle, picture left, hit the streets of SW2 and SW9 this morning.

 

The Bugle team were outside Brixton Tube station from 7.30am to give out 7,000 copies of the hyperlocal paper, published by the Brixton Blog. Newspapers will also be available from Brixton Library, the Ritzy cinema, Lambeth Town Hall and in a number of shops, cafes and pubs across Brixton Town Centre.

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Angry people in local newspapers

Angry people in local newspapers | Hyperlocal and Local Media | Scoop.it

I feel sorry for local news photographers. They are hugely skilled and poorly paid, and sent out to photograph miserable people pointing at dog turds. Here, we celebrate their work

Also, bad police e-fits, and occasionally Dull News in Local Newspapers.

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The kitten press - To survive, local newspapers are becoming more local

The kitten press - To survive, local newspapers are becoming more local | Hyperlocal and Local Media | Scoop.it

WHEN the Tenby Observer, the local paper of a small Welsh fishing town, relaunched in 1978, it declared itself no longer interested in the goings-on of nearby Carmarthen and Haverfordwest...The term “hyperlocal news” was not much used in those days, but that is what Sir Ray was up to.

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The Times Rails Against Council Newspapers | newspapersoc.org.uk

The Times has railed against “self promoting town hall-run newspapers”in a leader in last Friday’s edition.

 

The newspaper published a mocking leader written from the point of a newspaper published by the fictional Branswill Town Council which promised readers: “all the news that’s fit to print (providing it doesn’t show council officials in a bad light).”

 

On the same day, the paper also ran a news story by media editor Ben Webster with NS figures showing that at least 45 councils are continuing to defy the Government’s Code of Recommended Practice on Local Authority Publicity which was revised last year to clampdown on aggressive council titles.

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Newspaper Society urges Pickles to act sooner against councils

Newspaper Society urges Pickles to act sooner against councils | Hyperlocal and Local Media | Scoop.it

The communities secretary said on BBC Radio London that he was prepared to force councils to comply with his department's code of practice on local authority publicity.

 

That followed the publication in May of the communities department business plan in which legislation is promised to require councils to comply with its code. But it is not slated for action until May 2013 and, according to its timetable, the process will not conclude until April 2014.

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Sales of Tindle's new London weeklies up 35% - Press Gazette

Sales of Tindle's new London weeklies up 35% - Press Gazette | Hyperlocal and Local Media | Scoop.it

Sales of the South London Press are up 35 per cent following its relaunch as a hyper-local series, according to figures released by the company.

 

At the beginning or June, Sir Ray announced that seven new paid-for titles were being launched in London as part of an overhaul of its 147 year-old paper the South London press.

 

The new titles replace the Friday edition of the South London Press, which had a circulation of 18,942 the last time it published an ABC figure - in the second half of 2008.

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Clutch of hyperlocal newspapers launch in south London

Clutch of hyperlocal newspapers launch in south London | Hyperlocal and Local Media | Scoop.it
The key to success is, apparently, lies in a hyperlocal approach to news that is rooted in old-fashioned journalistic values rather than a trend emerging out of the digital revolution. When taking over the failing Tenby Observer, ...
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Boston Globe Launches Free Tech News Site | NetNewsCheck.com

Boston Globe Launches Free Tech News Site | NetNewsCheck.com | Hyperlocal and Local Media | Scoop.it
The new site, BetaBoston.com, will cover the technologies, ideas, new ventures and people in several sectors driving the Massachusetts economy, including venture capital, life sciences, medical devices, startups and emerging technology, including robotics and big data.
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'Corrosive' town hall 'pravdas' cost £20 million a year | Press Gazette

'Corrosive' town hall 'pravdas' cost £20 million a year | Press Gazette | Hyperlocal and Local Media | Scoop.it
Press Gazette, Britain's Journalism Weekly: news, analysis and jobs
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Queen's Speech: Bill to Enforce Publicity Code against Council Newspapers | newspapersoc.org.uk

Damian Radcliffe's insight:

The Local Audit and Accountability Bill announced in the Queen’s Speech yesterday (Wednesday) is to “tackle town hall pravdas” and “deliver the Coalition Agreement pledge to impose tougher rules to protect the independent free press from unfair competition by town hall newspapers and propaganda.”


The Bill “would strengthen the legal status of the existing Code of Recommended Practice on Local Authority Publicity, which some councils are currently ignoring. Healthy local democracy requires robust scrutiny by an independent local press.”

 

Commenting on the Bill, Communities Secretary Eric Pickles said: “This government is reining in the quango state, saving taxpayers’ money and giving more power to local people. This bill extends the government’s localism agenda - ensuring robust scrutiny of council spending, strengthening the role of direct democracy and protecting an independent free press.”

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Hyperlocal site goes into print with pilot newspaper - Journalism News from HoldtheFrontPage

Hyperlocal site goes into print with pilot newspaper - Journalism News from HoldtheFrontPage | Hyperlocal and Local Media | Scoop.it
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A Hyper WM Newspaper

A Hyper WM Newspaper | Hyperlocal and Local Media | Scoop.it

Blogs collected together in newspaper form. For the Hyper WM Unconference. The Public, West Bromwich, November 2012.  How cool is that?

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Newspapers Had to Choose: Embrace Free Local Ads or Go Out of Business, They Chose the Latter

Newspapers Had to Choose: Embrace Free Local Ads or Go Out of Business, They Chose the Latter | Hyperlocal and Local Media | Scoop.it
In one of the most brutally honest PandoMonthly fireside chats to date, Zynga CEO Mark Pincus has laid out each of his entrepreneurial missteps and has done the same with those of others.

His mo...
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Tindle claims 48pc sales increase after South London Press relaunch - Journalism News from HoldtheFrontPage

Tindle claims 48pc sales increase after South London Press relaunch - Journalism News from HoldtheFrontPage | Hyperlocal and Local Media | Scoop.it

Tindle Newspapers is claiming a sales increase of 48pc for a flagship weekly which was relaunched as seven hyperlocal papers.

 

The South London Press was relaunched as seven new titles last month and the publisher says the number of copies sold is continuing to rise.

 

Sales for the week ending 6 July were up 48pc on the average pre-launch figures, with each of the hyperlocal titles continuing to show an increase in sales.

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Is the future hyperlocal?

Is the future hyperlocal? | Hyperlocal and Local Media | Scoop.it

Author of Community Journalism, Jock Lauterer claims there is a growing acceptance of the idea and practice of local or community journalism and that locally oriented news and information supports and fosters the community. Lauterer asserts that “community journalism isn’t synonymous with mediocrity”  and that critics who say it can’t do the hard stories, or give voice to dissenting ideas, are wrong.

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Digital Revenues Up for Newsquest | newspapersoc.org.uk

Digital revenues at Newsquest were up by 10.1 per cent year-on-year, the publisher’s parent company Gannett announced in its second quarter resultsthis week.

 

The results also showed that Newsquest’s network of websites attracted 87 million monthly page impressions from approximately 10.1 million unique users in June this year.

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Local news crisis: what crisis? Audiences are bigger than ever

Local news crisis: what crisis? Audiences are bigger than ever | Hyperlocal and Local Media | Scoop.it

Research has found that 80% of us spend at least half our time and money within just five miles of home and we have a growing appetite for local news and information to help us navigate our lives locally.

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Despite gloom, regional papers thrive - The Australian

Despite gloom, regional papers thrive - The Australian | Hyperlocal and Local Media | Scoop.it
Despite gloom, regional papers thriveThe AustralianWhile the odd blogger can provide ultra local news, country folk aren't that keen to take the word of an untrusted, untested and unknown source over the well-loved local paper.
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Hyperlocal news site launches first print edition - Journalism News from HoldtheFrontPage

Hyperlocal news site launches first print edition - Journalism News from HoldtheFrontPage | Hyperlocal and Local Media | Scoop.it

The Brixton Bugle was published for the first time today (NB: 29/6/12) with an initial print run of 5,000, which is being distributed at Brixton tube station and locations across the town, including the library, shops and businesses.

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