Hyperlocal and Local Media
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Hyperlocal and Local Media
Examples, issues and discussions about online news or content services for towns, villages, other small geographic areas
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Home | Trinity Mirror plc

Newspaper publisher with over 260 titles including national, regional and sports titles and the icNetwork regional websites. UK.
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Smartphone Owners Turn to Local TV News Apps

Smartphone Owners Turn to Local TV News Apps | Hyperlocal and Local Media | Scoop.it
Local news is becoming a more competitive digital space, and research finds that one-quarter of US smartphone owners has a local TV news app installed on their phone. When turning to their app, consumers look for breaking and local news and weather.
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MediaPost Publications Moasis Takes Mobile Ads Hyperlocal 07/23/2012

MediaPost Publications Moasis Takes Mobile Ads Hyperlocal 07/23/2012 | Hyperlocal and Local Media | Scoop.it

A new mobile ad platform unveiled today promises to help marketers reach target audiences wherever they are, down to the neighborhood level.

 

San Francisco-based startupMoasis Global provides technology for delivering advertising or content in real-time to predefined locations or “grids” as small as two city blocks or as large as a region or country.

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Facebook kills off 'Find Friends Nearby' feature after stalking fears over GPS app

Facebook kills off 'Find Friends Nearby' feature after stalking fears over GPS app | Hyperlocal and Local Media | Scoop.it
The 'Friendshake' feature - also known as Find Friends Nearby - was designed primarily for use on phones, and allowed you to make friends with people who are close by - perhaps in the same office, gym, or bar.
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Mobile newspaper site visits up 39% by Matt Patchett

Mobile newspaper site visits up 39%  by Matt Patchett | Hyperlocal and Local Media | Scoop.it
News: 49.8 million people now own a mobile phone in the UK, with the majority owning a smartphone (72.6%), according to comScore’s GSMA Mobile Media Metrics & MobiLens data (using a three month average to December 2013).
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The Mobile Local Opportunity, By the Numbers

The Mobile Local Opportunity, By the Numbers | Hyperlocal and Local Media | Scoop.it
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.

Via Media Street Apps
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Google Gets Local in Google Maps for Mobile

Google Gets Local in Google Maps for Mobile | Hyperlocal and Local Media | Scoop.it

Mobile searches for local business information have become an everyday search activity for the majority of smartphone users. To aid in the local search process, Google has recently announced that they have reconfigured mobile ad formatting for local searches completed in Google Maps Mobile application. The change in ad formatting is an effort to make Google Mobile ads work more efficiently for advertisers and smartphone users, which as a result will lead to a 100% increase in CTR –or so Google claims.

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Video: Nokia Nearby, hyper-local search beta (Nokia Beta Labs)

Short video showcasing how this beta function may work.

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