Hyperlocal and Local Media
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Hyperlocal and Local Media
Examples, issues and discussions about online news or content services for towns, villages, other small geographic areas
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The Mobile Local Opportunity, By the Numbers

The Mobile Local Opportunity, By the Numbers | Hyperlocal and Local Media | Scoop.it
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.

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6 Location-Based Marketing Strategies for Small Business Owners | Street Fight

6 Location-Based Marketing Strategies for Small Business Owners | Street Fight | Hyperlocal and Local Media | Scoop.it

Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands.

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Hyperlocal News Site Fwix Debuts Local Trend Search | TechCrunch

Hyperlocal News Site Fwix Debuts Local Trend Search  |  TechCrunch | Hyperlocal and Local Media | Scoop.it

Fwix, a news site that offers a stream of hyperlocal, realtime news by location, is launching a new portal today that aims to give anyone a real time view of what's happening in a location. You can access the new search portal here: http://search.fwix.com/

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AroundMe hits 6 million unique monthly user mark - AroundMe

AroundMe, the leading location-aware mobile search app, has surpassed the 6 million mark for monthly unique mobile users, a milestone that puts it ahead of any other mobile local search service in the world. On the strength of its 1 million monthly downloads, AroundMe has also established a number of new partnerships including Booking.com for hotel reservations, web-based navigation with Telenav, and reservation functionality with OpenTable among others.

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MediaPost Publications Moasis Takes Mobile Ads Hyperlocal 07/23/2012

MediaPost Publications Moasis Takes Mobile Ads Hyperlocal 07/23/2012 | Hyperlocal and Local Media | Scoop.it

A new mobile ad platform unveiled today promises to help marketers reach target audiences wherever they are, down to the neighborhood level.

 

San Francisco-based startupMoasis Global provides technology for delivering advertising or content in real-time to predefined locations or “grids” as small as two city blocks or as large as a region or country.

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