Lonely Planet meets Layar: bridging the print-digital divide – Lonely Planet blog | Hyperlocal and Local Media | Scoop.it

Once a book is printed, it’s printed – nothing changes without a reprint. But  what if you could add contextual digital content to enhance the book with  real-time information on the fly?

We’re experimenting with just that in partnership with Layar, a free  augmented reality app available on Apple  iOS and Android  devices. To start, we’ve enhanced all 42 Lonely Planet European city guidebooks  (city guides, pocket city guides and Discover city guides) to work with the  Layar app. Simply by scanning the cover through the app, travellers can enjoy  live weather feeds, exclusive videos and photos, transport planners, activity  ideas and hundreds of bookable hotel and tour listings – all for free. All you  need is a book and a phone.

Read more: http://www.lonelyplanet.com/blog/2012/06/25/lonely-planet-meets-layar/#ixzz1ymVbl9ZR