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Hyperlocal and Local Media
Examples, issues and discussions about online news or content services for towns, villages, other small geographic areas
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The Definitive Guide to Small Business Marketing Stats – Social, Local and Mobile Marketing

The Definitive Guide to Small Business Marketing Stats – Social, Local and Mobile Marketing | Hyperlocal and Local Media | Scoop.it
Find out some of the most incredible small business marketing statistics to help improve your Social Media, Email Marketing & SEO for your SMB.

Via Gregg Breward
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Michael Ehline's comment, August 3, 2013 10:06 AM
Love this stuff. Thanks
Media Street Apps's comment, August 4, 2013 11:31 AM
No problem
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Tech and Biotech: SOLOMO raises $1.7 million - Wisconsin State Journal

Tech and Biotech: SOLOMO raises $1.7 million - Wisconsin State Journal | Hyperlocal and Local Media | Scoop.it
Tech and Biotech: SOLOMO raises $1.7 million Wisconsin State Journal The company's platform, called SOLOMO Exchange, includes Geo, which maps and monitors indoor locations; Identity, which lets customers control their personal identifying data; and...
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3 Steps to Determine if Social Local Mobile Is Right for Your Business | Social Media Examiner

3 Steps to Determine if Social Local Mobile Is Right for Your Business | Social Media Examiner | Hyperlocal and Local Media | Scoop.it

SoLoMo Marketing: how businesses are using social, local, and mobile marketing to drive more customers to their business.

 

The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works. 

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Foursquare's New Local Updates: Check In With Favorite Businesses, Even When You're Checked Out

Foursquare's New Local Updates: Check In With Favorite Businesses, Even When You're Checked Out | Hyperlocal and Local Media | Scoop.it

Useful analysis by @christinachaey

 

The new feature let businesses push specials to you when you're nearby without making you feel like you're getting spammed.     

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The Local-Mobile Equation Is Being Completely Revolutionized By New Services And Tactics

The Local-Mobile Equation Is Being Completely Revolutionized By New Services And Tactics | Hyperlocal and Local Media | Scoop.it
New, useful apps encourage location-sharing on mobile, helping marketers target consumers on their phones and drive them in store.
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The New Local Search Paradigm is Mobile and Social

The New Local Search Paradigm is Mobile and Social | Hyperlocal and Local Media | Scoop.it
According to a recent comScore study, more than 113 million consumers used a mobile device to search locally in December, 2012. This is a dramatic shift in behavior and attention from just a couple years ago.
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AroundMe hits 6 million unique monthly user mark - AroundMe

AroundMe, the leading location-aware mobile search app, has surpassed the 6 million mark for monthly unique mobile users, a milestone that puts it ahead of any other mobile local search service in the world. On the strength of its 1 million monthly downloads, AroundMe has also established a number of new partnerships including Booking.com for hotel reservations, web-based navigation with Telenav, and reservation functionality with OpenTable among others.

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Can Marissa Mayer Save Yahoo by Focusing on Local and Mobile? | Street Fight

Can Marissa Mayer Save Yahoo by Focusing on Local and Mobile? | Street Fight | Hyperlocal and Local Media | Scoop.it

Local and mobile are two areas where Yahoo could shore up its business and, over time, dramatically improve its results.

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Foursquare Gives Its Merchant Tools A Makeover: New Targeted Local Updates & More | TechCrunch

Foursquare Gives Its Merchant Tools A Makeover: New Targeted Local Updates & More | TechCrunch | Hyperlocal and Local Media | Scoop.it

Just a month after Foursquare unveiled a totally rebuilt version of its consumer-facing social mobile location apps, the company is rolling out a completely revamped version of its web experience for merchants.

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