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Hyperlocal and Local Media
Examples, issues and discussions about online news or content services for towns, villages, other small geographic areas
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A new Patch?

A new Patch? | Hyperlocal and Local Media | Scoop.it

AOL’s hyperlocal startup is building something new, but the details remain closely guarded...

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Patch, the hyperlocal website from AOL, is totally off-putting.

Patch, the hyperlocal website from AOL, is totally off-putting. | Hyperlocal and Local Media | Scoop.it
Is it too late in the game to call hyperlocal efforts a complete waste of time and resources?
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SimsBlog: It's Time We Talked About Patch

SimsBlog: It's Time We Talked About Patch | Hyperlocal and Local Media | Scoop.it

Extract:

 

"I don't think Patch is delivering.

 

What works in digital brand advertising is context.  An ad for a bridal salon is out of context on a news site and is unlikely to be effective.  Put that same ad on a site for local brides and watch what happens.  My experience has been that click-through rates on relevant vertical sites are exponentially higher than on general news sites.

 

And that’s where Aol is missing the boat.

 

Aol already has dozens of vertical content sites.  If I were heading-up Aol, I’d dump the entire Patch strategy and move toward the evolution of the verticals so that they are both national and local in nature.  What if you could go on ParentDish, Aol Autos, KitchenDaily or Engaget and drill down from the national level to also see local content, listings and ads?"

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Are You New to Patch? Take A Look

Are You New to Patch? Take A Look | Hyperlocal and Local Media | Scoop.it
Get familiar with some interesting things about Patch. The more you get involved, the better it is. Here's a quick primer.
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Patch's Webster Predicts Profit in Late 2013 - NetNewsCheck.com

Patch's Webster Predicts Profit in Late 2013 - NetNewsCheck.com | Hyperlocal and Local Media | Scoop.it
Patch's Webster Predicts Profit in Late 2013NetNewsCheck.comHyperlocal news has been called a failed business model in that advertisers are only interested in its tiny audiences when they are rolled into a mass audience.Patch Scores Highest Traffic...
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Patching up? Tim Armstrong's hyperlocal-news baby has numbers to brandish ... - Capital New York

Patching up? Tim Armstrong's hyperlocal-news baby has numbers to brandish ... - Capital New York | Hyperlocal and Local Media | Scoop.it
Capital New YorkPatching up?Tim Armstrong's hyperlocal-news baby has numbers to brandish ...Capital New YorkThe network of some 850 hyperlocal news sites, which was co-founded by Tim Armstrong in 2007 and acquired by AOL two years later when Armstrong...
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AOL Turning Patch into Craigslist Competitor

AOL Turning Patch into Craigslist Competitor | Hyperlocal and Local Media | Scoop.it

So much for “hyperlocal” news as the Next Big Thing. Ad Age Digital reports AOL is preparing to make big changes to Patch. Instead of replacing the vanishing hometown newspaper, AOL chief executive Tim Armstrong says Patch.com is now on course to take on classified ads giant Craigslist.

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Patch and other hyperlocal news sites have their work cut out for them.

Patch and other hyperlocal news sites have their work cut out for them. | Hyperlocal and Local Media | Scoop.it

I got a polite earful this morning from Howard Owens in response to my column from yesterday about hyperlocal sites....

 

Owens takes issue with my position that none of the hyperlocal sites can claim journalistic success, maintaining that The Batavian is an unqualified journalistic success, as are West Seattle Blog, suburban New Jersey's Baristanet, "and a few of the other 'authentically local' news sites sprinkled around the country." He knocks me for citing no data in my curt dismissal of hyperlocal journalism (criticism accepted) and rejects my view that hyperlocal's real traffic competitor is social sites like Facebook.  

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Hyperlocal Net Takes On Patch In New Jersey | NetNewsCheck.com

Hyperlocal Net Takes On Patch In New Jersey | NetNewsCheck.com | Hyperlocal and Local Media | Scoop.it
New Jersey-based hyperlocal network The Alternative Press, currently covering 15 towns, started off as a lone site, but quickly expanded to take on AOL's Patch in nearby communities.
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Hyperlocal: Aol's Patch Scores Highest Traffic and Revenue in its History - Portada Magazine

Hyperlocal: Aol's Patch Scores Highest Traffic and Revenue in its History - Portada Magazine | Hyperlocal and Local Media | Scoop.it
Portada MagazineHyperlocal: Aol's Patch Scores Highest Traffic and Revenue in its HistoryPortada MagazinePatch, AOL's platform of local news, information and engagement sites, today announced that May of 2012 was its most successful traffic and...
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Patch Scores Highest Traffic and Revenue in Its History - MarketWatch (press release)

Patch Scores Highest Traffic and Revenue in Its History - MarketWatch (press release) | Hyperlocal and Local Media | Scoop.it
Patch Scores Highest Traffic and Revenue in Its HistoryMarketWatch (press release)Launched in 2009 with the mission of becoming the most trusted source of local news and information via a platform of hyperlocal sites, Patch now serves nearly 12...
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