A full quarter of people use second screens while watching TV - Deloitte | Hybrid TV | Scoop.it
Nearly a quarter of people (24%) use second screens while watching TV and almost half of all 16-24 year olds use communication tools such as messaging, email, Facebook, or Twitter to discuss what they are watching on TV.

Nearly a quarter of people (24%) use second screens while watching TV and almost half of all 16-24 year olds use communication tools such as messaging, email, Facebook, or Twitter to discuss what they are watching on TV.

The findings come from a survey by Deloitte, which interviewed 2,000 UK respondents aged 16+ about their viewing habits and use of second screens.

It found that despite the rise in second screening people only one in ten people browse the internet for information about the programme they are watching.

Furthermore, 68% of respondents that do use the internet to connect with a programme would not want the websites for products, personalities or adverts that have just been shown on television, to automatically appear on their second screen.

So instead of interacting with the programmes they are watching, people are talking about them with friends. This behaviour is more prominent among younger age groups and gradually declines with age.


Via Gary Hayes