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While Others Sit, A Public Relations Professional Spins

While Others Sit, A Public Relations Professional Spins | Hybrid PR | Scoop.it
LPM Comunicação SA's insight:
One of the most important things to remember about PR is that it is as much about anticipation and strategy as it is the shaping of perception and outcome.
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Hybrid PR
Hybrid PR
Old Media, New Media, the same Public Relations
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3 Key PR Disciplines Needed to Climb the Company Ladder

3 Key PR Disciplines Needed to Climb the Company Ladder | Hybrid PR | Scoop.it
Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another. But if PR pros want to advance within their organization—and land bigger salaries—they should reconsider some of the profession’s more traditional skillsets.
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4 Common Mistakes PR Pros Make on Twitter

4 Common Mistakes PR Pros Make on Twitter | Hybrid PR | Scoop.it
Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.
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5 Rules for Texting Anyone You Do Business With

5 Rules for Texting Anyone You Do Business With | Hybrid PR | Scoop.it
Follow these tips to make sure you're not confusing or aggravating your clients, employees and customers.
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The 'Flappy Bird' Shutdown Is A Diabolical Or Accidental Genius Act Of Marketing?

The 'Flappy Bird' Shutdown Is A Diabolical Or Accidental Genius Act Of Marketing? | Hybrid PR | Scoop.it
We're less than two hours away from the supposed removal of Flappy Bird from the Android and Apple iOS app stores after creator Dong Nguyen said that he "couldn't take" all the attention and criticism anymore and was deleting the top selling game...
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For Real-Time Super Bowl Marketing, Brands Chose Twitter Over Facebook

For Real-Time Super Bowl Marketing, Brands Chose Twitter Over Facebook | Hybrid PR | Scoop.it
Facebook has been working hard to convince users and advertisers that it's a venue for real-time conversations, not just a place for talking about something before and after the fact.On the evidence from Super Bowl Sunday, it still has quite a ways...
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Coca-Cola Super Bowl ad stirs social media / After the Coke ad aired Sunday, the hashtag #AmericaTheBeautiful quickly soared to the top of Twitter's trending list.

Coca-Cola Super Bowl ad stirs social media / After the Coke ad aired Sunday, the hashtag #AmericaTheBeautiful quickly soared to the top of Twitter's trending list. | Hybrid PR | Scoop.it
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Beyond Funnel Vision / Focusing on an engaged audience, rather than just leads, can help generate more customers in the long term because the audience feeds and builds on itself

Beyond Funnel Vision / Focusing on an engaged audience, rather than just leads, can help generate more customers in the long term because the audience feeds and builds on itself | Hybrid PR | Scoop.it
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The Marketing of the Wolf of Wall Street vs. the Reality of Wall Street / There's a scene in The Wolf of Wall Street, where Belfort's wife is discussing the Forbes Magazine feature on him and says:...

The Marketing of the Wolf of Wall Street vs. the Reality of Wall Street / There's a scene in The Wolf of Wall Street, where Belfort's wife is discussing the Forbes Magazine feature on him and says:... | Hybrid PR | Scoop.it
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12 most overused fonts that can damage your brand

12 most overused fonts that can damage your brand | Hybrid PR | Scoop.it
This list goes beyond Comic Sans—way beyond. So are you using of these fonts?
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Be A Leader In Your Industry: Help Others

Be A Leader In Your Industry: Help Others | Hybrid PR | Scoop.it
Think about the qualities that define industry leaders. They are knowledgeable, well-connected, credible, and amiable — among other things. And, because of these traits, they’re always in a position to help others in the industry.
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The Future of Content Marketing | Social Media Today

The Future of Content Marketing | Social Media Today | Hybrid PR | Scoop.it
So, what do you think 2014 has in store for all of content marketing gurus? Are you excited to see what happens or dreading it? Do you still wonder what the heck content marketing is?
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8 reasons to hire a journalist as your next marketer

8 reasons to hire a journalist as your next marketer | Hybrid PR | Scoop.it
From headlines to deadlines, news folk understand the fundamentals and nuances of delivering top-quality content that engages and enlightens an audience.
Carla Bulhões's insight:
8 reasons to hire a journalist as your next marketer. Mas o melhor mesmo... é contratar a LPM.
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Embracing the Latency: The Virtual Choir and Global Communication. We should adjust ourselves to accept the experiences and thoughts of other people who come from far away, either intellectually or...

Embracing the Latency: The Virtual Choir and Global Communication. We should adjust ourselves to accept the experiences and thoughts of other people who come from far away, either intellectually or... | Hybrid PR | Scoop.it
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Ellen's Oscars selfie that went viral was not a marketing stunt, Samsung insists - The Guardian

Ellen's Oscars selfie that went viral was not a marketing stunt, Samsung insists - The Guardian | Hybrid PR | Scoop.it
“The Guardian Ellen's Oscars selfie that went viral was not a marketing stunt, Samsung insists The Guardian Samsung insists Ellen DeGeneres's mass celebrity selfie at the Oscars was not an orchestrated marketing stunt, but says it is “delighted”...”
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The Year of the Social Small Business [INFOGRAPHIC]

The Year of the Social Small Business [INFOGRAPHIC] | Hybrid PR | Scoop.it
Small businesses make the US economy tick. They create six out of every ten new jobs, and pumped about $3 trillion into the economy last year. If you’re a small business owner, you should stand tall and proud knowing this.
But leading a small business isn’t always green pastures.
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4 Critical Elements of a Successful Content Marketing Team

4 Critical Elements of a Successful Content Marketing Team | Hybrid PR | Scoop.it
The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful.
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Newspaper reviews are yesterday's news for three in 10 PR heads. A significant minority of PR agency chiefs and in-house comms directors say the traditional daily newspaper review is no longer nece...

Newspaper reviews are yesterday's news for three in 10 PR heads. A significant minority of PR agency chiefs and in-house comms directors say the traditional daily newspaper review is no longer nece... | Hybrid PR | Scoop.it
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Coca-Cola's America Is Beautiful ad / The genius of the Coca-Cola company is that they made the racial aspect of soda marketing work in their favor with this ad

Coca-Cola's America Is Beautiful ad / The genius of the Coca-Cola company is that they made the racial aspect of soda marketing work in their favor with this ad | Hybrid PR | Scoop.it
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Bre Rogy's curator insight, February 6, 9:35 AM

I found this article, as well as situation itself, to be very interesting in terms of Public Relations Ethics. During the Super Bowl on February 2, Coca-Cola released a commercial that left some people with warm fuzzies inside and others outraged. The commercial showed people of all different genders, ethnic groups and sexual orientations singing the beloved song, “America the Beautiful,” some of them even singing it in their own native language. Attached to the end of this commercial was the hashtag “America Is Beautiful.”

            Many people were touched by this commercial and thought that it showed the true diversity of America, some even reported tearing up in the middle of the commercial. Others were not so supportive. Many remarks were made about the fact that one of our nations most beloved songs was being sung in a language unfamiliar to the majority of our population.

         In terms of ethics, I found this commercial to be, in fact, ethical. It brings together people from all walks of life and does not single out one minority to be more inferior to any other ethnic group in our country. Ethnic unity is something many people strive for today and in terms of that, I think Coca-Cola hit the nail on the head.

         Other arguments can, and have been, made as to why this commercial was unethical. People that argued this view attempted to harp on things as bold as saying that this commercial pushed multiculturalism down peoples throats. Snide comments were even made toward the foreign language in the song and that that took away from this person’s sense of pride in his country. Due to the fact that the U.S. has never had an officially language and was founded by many people from various ethnic groups, I can not give way into this way of thinking because the argument simply is not strong enough.

         In terms of Public Relations and getting their name out there, I think that Coca-Cola did wonderfully. They have seen a decreasing in soda consumption throughout the majority of the population, so they decided to target various different minorities, particularly rapidly growing minorities, in hopes to bring them in as new and loyal customers.

         I feel that the strategies they used line up most closely with Beniot’s strategy of Bolstering. Though Coca-Cola did not do anything major recently to where they would need to administer an image restoration strategy, let’s face facts…soda is not the best thing, health wise, out there. By releasing this commercial, Coca-Cola hopes that their good characteristics such as a desire for ethnic equality, will outweigh the scrutiny from health professionals about the empty calories in their product.

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Corporate newsrooms fail to provide what journalists want, study finds

Corporate newsrooms fail to provide what journalists want, study finds | Hybrid PR | Scoop.it
More than 80 percent of journalists regard images with text as important, but only 38 percent of PR pros add images to news content, a study finds.
Carla Bulhões's insight:

What do newsrooms want from PR practitioners these days?

Images. Video. Embed codes to ease video delivery on the media's websites.

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10 Tips to Maximize Your Facebook Engagement | Social Media Today

10 Tips to Maximize Your Facebook Engagement | Social Media Today | Hybrid PR | Scoop.it
If you are walking on the street and someone's following you may be you get really scared and run away. But when it comes to social media particularly on Facebook page you get very excited and may try to engage with new follower.
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5 must-hear tips for securing better media coverage

5 must-hear tips for securing better media coverage | Hybrid PR | Scoop.it
Do some of the reporter’s work for her or him before reaching out; then, stay in touch.
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BBC targets social media users with Instagram video news

BBC targets social media users with Instagram video news | Hybrid PR | Scoop.it
Corporation hopes to reach new audiences as mobile and tablet viewing figures overtake desktop. By Leila Haddou
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When I grow up I want to work in…public relations? How can the young be inspired to join a profession that they don’t even know it exists?

When I grow up I want to work in…public relations? How can the young be inspired to join a profession that they don’t even know it exists? | Hybrid PR | Scoop.it
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