While looking at MOOCs could start with an analysis through media, even when I do that, I go somewhere else. The media I frame I find most helpful to begin thinking through things, the McLuhan’s “The Medium is the Message”, even takes me immediately out of media. In MOOCs the medium seems to be performance more than anything else I can pinpoint. While yes, there is a screened device between the individuals, the second I begin thinking about what is actually happening, and how it can be useful, I end up right back in Performance theory. When I look at what happened in Twitter vs Zombies, that connection is even clearer. Rather than go to a whole lot of sources, I will name one that covers all the bases around MOOCs: The Sage Handbook of Performance Studies.