Rabbit Hole HVAC & Plumbing
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Rabbit Hole HVAC & Plumbing
From deep within the Service Roundtable Saturday Morning Rabbit Hole, news and articles to stimulate your imagination.
Curated by Dave Rothacker
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The Easiest Way To Explain the Marketing Process

The Easiest Way To Explain the Marketing Process | Rabbit Hole HVAC & Plumbing | Scoop.it
Many marketers have been taught the concept of the marketing funnel. The idea being that you bring leads into the top of the large opening in a funnel and push the ones that become customers through the small end.
Dave Rothacker's insight:

John Jantsch's Marketing Hourglass. The illustration behind this process is the very definition of clarity.

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Don's Random Thoughts and Reports From The Front Lines | Business Navigators

Well, maybe not so ‘Random’. You will see periodic updates of my critical observations from the ‘real- everyday’ world of business
Dave Rothacker's insight:

"The ARMS portion of the Response Form encourages management to listen and respond to employees input in a timely manner."



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Who controls brands? Managers or consumers? | BrandSTOKE

Who controls brands? Managers or consumers? | BrandSTOKE | Rabbit Hole HVAC & Plumbing | Scoop.it
For a few years now, social media advocates have proclaimed the era of Mad Men-style marketing to be over. Gone are the days, they say, when consumers are
Dave Rothacker's insight:

What do you intend your company to, look like; feel like; act like; hear like; sound like; be like? The steps you take to accomplish these are your controls. 

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Seth's Blog: The brand is a story. But it's a story about you, not about the brand.

Seth's Blog: The brand is a story. But it's a story about you, not about the brand. | Rabbit Hole HVAC & Plumbing | Scoop.it
Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from...
Dave Rothacker's insight:

"Great marketers don't make stuff. They make meaning."

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Papyrus

Papyrus | Rabbit Hole HVAC & Plumbing | Scoop.it
Dominique Schurman talks about running a family business & differentiating yourself in the marketplace in this Learning from the Pros.
Dave Rothacker's insight:

While watching this three minute vid., think HVAC, think Plumbing. When listening to a message that on the surface, is meant for someone else, the neural synapses in our brain are hungry to relate bits of that message to stuff we already know. Relax and let them do the grunt work as you take in the message.

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Top 10 Ways to Cure Your Boredom at Work

Top 10 Ways to Cure Your Boredom at Work | Rabbit Hole HVAC & Plumbing | Scoop.it
Ever have days where you feel like you're just slogging through useless, boring work and time seems to stand still? We do too. Here are ten ways to jump-start your job and make your days a little more interesting.
Dave Rothacker's insight:

Sure these tips are directed towards your coworkers. But how can you be a better coworker facilitator because you have knowledge of them?

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How Being Helpful Can Make You Happier And More Productive

How Being Helpful Can Make You Happier And More Productive | Rabbit Hole HVAC & Plumbing | Scoop.it
Adam Grant, just 31-years-old, is both the youngest and most highly rated professor at the Wharton School. But if you had to pinpoint the one thing that really sets him apart from the his colleagues, it would have to be his generosity.
Dave Rothacker's insight:

Who do they perceive benefits from the work that they do? Might it be you, the owner? Might they think their hardwork finances your big house, big boat, big car(s), big lifestyle?

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7 Design Principles, Inspired By Zen Wisdom

7 Design Principles, Inspired By Zen Wisdom | Rabbit Hole HVAC & Plumbing | Scoop.it
One of the best-known photographs of the late Steve Jobs pictures him sitting in the middle of the living room of his Los Altos house, circa 1982. There isn’t much in the room, save an audio system and a Tiffany lamp.
Dave Rothacker's insight:

Design permeates our lives. Use it to enlighten yours.

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Air Conditioning, Heating & Refrigeration News | Weekly newsmagazine of the HVACR contractor covering residential & commercial contracting.

Air Conditioning, Heating & Refrigeration News | Weekly newsmagazine of the HVACR contractor covering residential & commercial contracting. | Rabbit Hole HVAC & Plumbing | Scoop.it
Air Conditioning, Heating & Refrigeration News is the weekly newsmagazine of the HVACR contractor covering residential and commercial contracting. (Looking for the latest HVACR Industry news on the web?
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Best Books For Marketing your Plumbing Business

Best Books For Marketing your Plumbing Business | Rabbit Hole HVAC & Plumbing | Scoop.it
As I talk with million dollar plumbing business owners across the U.S. I have been asking what books have contributed to their success.
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3 Ways Your HVAC Company Can Get The Most Out Of Google’s AdWords Update

3 Ways Your HVAC Company Can Get The Most Out Of Google’s AdWords Update | Rabbit Hole HVAC & Plumbing | Scoop.it
Is your heating and cooling company prepared to handle the Google AdWords update? It will be with these pay per click advertising tips! from HVAC Promotions.
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St. Louis Air Conditioning Company : Call (314) 756-9444

Scott Lee Heating has been the leading provider of Air Conditioning, Heating and Geothermal services in the St. Louis Area for over 30 ...youtube.com
Dave Rothacker's insight:

St Louis Air Conditioning Co. video ad

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Latest trends in Green Construction - Cogeneration & On-Site Power Production Magazine

Latest trends in Green Construction - Cogeneration & On-Site Power Production Magazine | Rabbit Hole HVAC & Plumbing | Scoop.it
Latest trends in Green Construction Cogeneration & On-Site Power Production Magazine In NZEB, energy is usually harvested on-site through a combination of energy producing technologies like solar & wind, while reducing the overall use of energy...
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How to Dissect a Prospect in 6 Revealing Steps

How to Dissect a Prospect in 6 Revealing Steps | Rabbit Hole HVAC & Plumbing | Scoop.it
I believe the highest objective of a successful organization is the building of a vital community. Profitable companies everywhere have come to understand the power of community, even reaching far beyond the purchase of goods and services.
Dave Rothacker's insight:

John starts with Clarity and the "Why." For me, this is galvanizing. Everything else that follows ramps exponentially! This is good.

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Sponsor Thanks - GoToMeeting

Sponsor Thanks - GoToMeeting | Rabbit Hole HVAC & Plumbing | Scoop.it
At our New York ImpactNEXT event, we were lucky enough to have our friends at GoToMeeting sponsor "GoToLUNCH!" I've worked with Citrix Online (now, I guess, just Citrix) for a really long time, now...
Dave Rothacker's insight:

Laser in on Chris' four reasons he digs Go to Meeting. Can you relate to your biz? I keep hearing good things about Go to Meeting too. Must be something there!

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Your Innovation Problem Is Really a Leadership Problem

Your Innovation Problem Is Really a Leadership Problem | Rabbit Hole HVAC & Plumbing | Scoop.it
Executives must match rhetoric with personal involvement and investment.
Dave Rothacker's insight:

Are you committing corporate malfeasance? Man, that sounds nasty doesn't it??

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Track Everything

Track Everything | Rabbit Hole HVAC & Plumbing | Scoop.it
A woman entrepreneur stays profitable and efficient by tracking everything.
Dave Rothacker's insight:

Listen for something similar to, "...it's not just being installed, this is how we're installing it."

 

Relate to what you know; relate to what you know; relate to what you know.

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Why 86 Percent of Customers Quit Your Business

Why 86 Percent of Customers Quit Your Business | Rabbit Hole HVAC & Plumbing | Scoop.it
One of the biggest reasons your business is losing customers? Bad customer service. Don't get caught in the tangle: here's how to improve.
Dave Rothacker's insight:

So, let your customers be heard.....K?

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Seth's Blog: "One of us is wrong...

Seth's Blog: "One of us is wrong... | Rabbit Hole HVAC & Plumbing | Scoop.it
and it's not me." That's the way every single conflict begins. Of course it does, because if it didn't, it wouldn't be a conflict, would it? So, given that the other person is sure you're wrong, what are you going...
Dave Rothacker's insight:

Are you a right fighter? Must you be right at all expense?

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Jobstacles - How I Became A Plumber | Youth Radio

Jobstacles - How I Became A Plumber | Youth Radio | Rabbit Hole HVAC & Plumbing | Scoop.it
Jobstacles - How I Became A Plumber: What's the path to that dream job? How does one job lead… http://t.co/SzmnnLrpku
Dave Rothacker's insight:

Love this: "how one job leads to another."

 

This young fellow flat out gets it! Put this video in your recruitment library and smoke it.

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The Power Of The Underdog: How Companies Can Stay Scrappy Amid Huge Success | Fast Company | Business + Innovation

The Power Of The Underdog: How Companies Can Stay Scrappy Amid Huge Success | Fast Company | Business + Innovation | Rabbit Hole HVAC & Plumbing | Scoop.it
Huge has blossomed into one of the largest and most successful digital agencies in the world one that helps brands reinvent themselves for new lives o...
Dave Rothacker's insight:

Stay hungry my friends, stay hungry

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Contracting Business Home Page

Contracting Business Home Page | Rabbit Hole HVAC & Plumbing | Scoop.it
RT @ContractingBiz: RT @terrymciver: Now 2 Ways To Enter HVAC Projects in http://t.co/ZKJkXtNkED Quality Home Comfort Awards http://t.co/X8IavNezFr
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4 Ways to Spring Clean Your Brand

4 Ways to Spring Clean Your Brand | Rabbit Hole HVAC & Plumbing | Scoop.it
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three...
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HVAC | DOE Will Not Enforce Regional Standard | NLB Heating & Cooling 708-420-1163

In this video we discuss the most recent news regarding the U.S. Department of Energy "Regional Standard" for gas furnaces in the ...youtube.com
Dave Rothacker's insight:

I am posting this to spur ideas. Could you provide a similar video for your customers? 

 

Of course Nick's message is of interest as well, though reading text can get a bit dicey.

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Careful with those discount home HVAC inspections; consider a second opinion - al.com (blog)

Careful with those discount home HVAC inspections; consider a second opinion - al.com (blog) | Rabbit Hole HVAC & Plumbing | Scoop.it
Careful with those discount home HVAC inspections; consider a second opinion
al.com (blog)
For $20, a local HVAC company would send someone out to her house to check out her furnace system and tell her about any problems they found.
Dave Rothacker's insight:

Clocking the meter...

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