Rabbit Hole HVAC & Plumbing
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Rabbit Hole HVAC & Plumbing
From deep within the Service Roundtable Saturday Morning Rabbit Hole, news and articles to stimulate your imagination.
Curated by Dave Rothacker
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Energy Evaluation Basics: What the Blower Door Test Entails - The Chronicle-Telegram

Energy Evaluation Basics: What the Blower Door Test Entails    - The Chronicle-Telegram | Rabbit Hole HVAC & Plumbing | Scoop.it
Chronicle-Telegram - Lorain County's Leading news source
Dave Rothacker's insight:

I just wrapped up two days training with Joe Cunningham in Las Vegas yesterday. Joe helped technicians and plumbers communicate with their customers in a very concise manner. I highly recommend looking up Joe and enrolling your techs and plumbers in his class. This class was in conjunction with the Service Roundtable. Watch for future classes at the Roundtable.

 

Anyway, one young, but experienced technician asked what a blower door was.  

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New features save energy &
make money. Automatically.

New features save energy &<br/> make money. Automatically. | Rabbit Hole HVAC & Plumbing | Scoop.it
With new Auto-Tune technology, the Nest Learning Thermostat can spot perfect, personalized opportunities to save energy and take advantage of them automatically.
Dave Rothacker's insight:

Rush Hour Rewards from Nest.  Nest partners with utility companies. They're starting off with only a few (enter your zip code to find out if in your area). For you techie types, Nest provides two white papers related to their latest changes.

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The 9 Criteria for Brand Essence (TM)

What every professional should know about branding. Downloadable PDF available here: http://info.cpvinc.com/9-criteria-for-brand-essence
Dave Rothacker's insight:

Your brain can shift into a comfortable gear as you negotiate this basic course on branding. Cruising along in your Google-like automatic car, feel free to take your hands off the steering wheel and ponder a bit. Causually pretend this is about the essence of YOU instead of your company. 

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Seth's Blog: Committing to a cycle of honest communication

Seth's Blog: Committing to a cycle of honest communication | Rabbit Hole HVAC & Plumbing | Scoop.it
Is there any better way to start a business partnership? Any partnership? If you're unable to have substantial conversations with your boss and co-workers, go get some professional help. It's not personal, it's business.
Dave Rothacker's insight:

It's not personal, it's business. 

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Sales Is a Function of Marketing Pure and Simple

Sales Is a Function of Marketing Pure and Simple | Rabbit Hole HVAC & Plumbing | Scoop.it
Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales.
Dave Rothacker's insight:

Sales and marketing are not limited to big time, Wall Street type companies. You have comfort consultants and you have people who create your marketing, either in house or not. Do you ever bring them together to effect a marketing solution?

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8 Surprising Ways to Strengthen Business Connections

8 Surprising Ways to Strengthen Business Connections | Rabbit Hole HVAC & Plumbing | Scoop.it
If reciprocity is a lost art form for you, don't worry. These 8 tips will help you learn how to connect with customers in a more meaningful way.
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Get Started With Google+

Get Started With Google+ | Rabbit Hole HVAC & Plumbing | Scoop.it
You've been putting off actually doing much with Google+. Maybe it's because you're already feeling behind in keeping up with all the other social networks. Maybe you think there's no one there ( 5...
Dave Rothacker's insight:

 

You've been putting off actually doing much with Google+." This is sooooo me.
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Solar structures may reduce cost of air conditioning | Science Recorder

Solar structures may reduce cost of air conditioning | Science Recorder | Rabbit Hole HVAC & Plumbing | Scoop.it
A Stanford team has designed an entirely new form of cooling panel that works even when the sun is shining.
Dave Rothacker's insight:

"Take that you hot sun!"

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Marketing is getting the details right

Marketing is getting the details right | Rabbit Hole HVAC & Plumbing | Scoop.it
Marketing is about getting the details right. Most businesses don't pay enough attention to seeing themselves through their consumer's eyes so they don't get the details right.
Dave Rothacker's insight:

Drew says to pay attention to the details...

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GIA Forecasts Global Market for Home Automation Products to Reach US$2.8 ... - HiddenWires

GIA Forecasts Global Market for Home Automation Products to Reach US$2.8 ...
HiddenWires
Another major trend being witnessed in the home automation market is the shift in consumer preferences towards managed home automation services.
Dave Rothacker's insight:

Home automation trend

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Employee Wellness Incentive Programs

Employee Wellness Incentive Programs | Rabbit Hole HVAC & Plumbing | Scoop.it

According to a new survey of 800 large and mid-size employers by the human resource consultancy arm of Aon:

 

83% offer employees incentives in wellness programs. Almost all offer incentives in the form of a reward


5% offer incentives in the form of a “consequence” (read penalty)


16% offer both


56% require employees to actively participate in health programs, comply with medications or participate in activities like health coaching.


24% offer incentives for progress toward or attainment of acceptable ranges for biometric measures such as blood pressure, body mass index, blood sugar and cholesterol. More than two-thirds say they are considering this approach in the next three to five years.


58% plan to impose consequences on participants who do not take appropriate actions for improving their health.


34% are interested in tying incentives to program designs that require a focus on health 365 days a year. For example, they may offer incentives for completing a progressive physical activity program that increases minutes each quarter, ultimately achieving the recommended cardiovascular physical activity of 150 minutes per week.


22% are interested in using game theories and concepts to improve existing programs or ideas.


20% are interested in rewarding employees at specific work locations who meet predetermined criteria.

 

Dave Rothacker's insight:

For your next incentive idea Ms. Contractor, think about those involving wellness!

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Beyond Landing Pages

Seven ways to win at the moment of truth. What will you do with your 1/20th of a second?

Via Denis Failly
Dave Rothacker's insight:

When engaging in that Zero Moment of Truth, the author's sense is just so relevant and just so uncommon. 

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Denis Failly's curator insight, April 12, 2013 3:02 AM

Learn to master your moments of truth.

Impress InstantlyEngage DeeplyExperiment BoldlyMove Swiftly—with great agilityTarget & Personalize PreciselyIntegrate SeamlesslyConnect Everywhere—mobile, tablet, desktop
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First algae powered building goes up in Hamburg

First algae powered building goes up in Hamburg | Rabbit Hole HVAC & Plumbing | Scoop.it
(Phys.org) —A 15-unit apartment building has been constructed in the German city of Hamburg that has 129 algae filled louvered tanks hanging over the exterior of the south-east and south-west sides of the building—making it the first in the world...
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How Social Media Influences Eco-Friendly Shopping

How Social Media Influences Eco-Friendly Shopping | Rabbit Hole HVAC & Plumbing | Scoop.it
From Ned Smith, BusinessNewsDaily Senior Writer: If you’re hoping to woo true environmentalists with your green products or services, you should aim for social media tactics that target younger people, who have larger social circles and are more...
Dave Rothacker's insight:

Probably not the crowd you have in mind when marketing plumbing or hvac services, eh?

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Gregg Fraley, Creativity & Innovation Consultant, Speaker | Creative Transformation

Gregg Fraley, Creativity & Innovation Consultant, Speaker  | Creative Transformation | Rabbit Hole HVAC & Plumbing | Scoop.it
Gregg Fraley speaks with a passion about all things creativity & innovation communicating cutting edge ideas, methods, perspectives, & take-home actions steps. He informs & inspires, delivering keynotes with humor & energy.
Dave Rothacker's insight:

That change? It really must come from within... Gregg wrote a neat book a few years ago called Jack's Notebook. It's a little fictional story about creative problem solving. I love it! http://goo.gl/lMYj1

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This Week's Top Downloads

This Week's Top Downloads | Rabbit Hole HVAC & Plumbing | Scoop.it
Every week, we share a number of downloads for all platforms to help you get things done. Here were the top downloads from this week.
Dave Rothacker's insight:

Check them out...

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12 Productivity Tips From Incredibly Busy People

12 Productivity Tips From Incredibly Busy People | Rabbit Hole HVAC & Plumbing | Scoop.it
From Eric Schmidt to Danny Meyer: How super successful, super busy entrepreneurs organize their day.
Dave Rothacker's insight:

So much to be said for focus!

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5 Must-Have Mobile Marketing Tools for Businesses - Search Engine Journal

5 Must-Have Mobile Marketing Tools for Businesses - Search Engine Journal | Rabbit Hole HVAC & Plumbing | Scoop.it
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand
Dave Rothacker's insight:

Going mobile...no, this doesn't have anything to do with The Who.

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'Because We Can' vs. 'Because We Should' | Modern Marketing | Marketing Apocalypse

'Because We Can' vs. 'Because We Should' | Modern Marketing | Marketing Apocalypse | Rabbit Hole HVAC & Plumbing | Scoop.it
I was watching Jim Gaffigan's Mr. Universe special the other day and something he said really stuck with me. He talks about how everyone in the world know's how terrible McDonalds is for us, and how we all still continue to eat there.
Dave Rothacker's insight:

Why you need to be careful about best practices.

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If Comfort Consultants Were Real Estate Agents: Part 2 | Residential HVAC content from Contracting Business

If Comfort Consultants Were Real Estate Agents: Part 2 | Residential HVAC content from Contracting Business | Rabbit Hole HVAC & Plumbing | Scoop.it
This is the second half of a two-part series by Matt Michel that gives examples of how HVAC comfort consultants may increase sales if they act more like real estate agents. Click here for the first article in the series.
Dave Rothacker's insight:

Matt's scenario always reminds me of this Aesop fable:

 

A hound spotted a hare and gave chase. After some distance the hound began to gain, but then gave up the chase. As the hound returned home a farmer commented that the little hare had been too much for the hound, who replied, “It’s one thing to run for your dinner, but quite another to run for your life.”

Moral of the Fable the hare and the hound: winning often depends on who most wants to

 

The comfort consultant who waits for company leads reminds me of the hound who gives up on dinner.

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Give and Take: A Revolutionary Approach to Success: Adam M. Grant Ph.D.: 9780670026555: Amazon.com: Books

Give and Take: A Revolutionary Approach to Success

~ Adam M. Grant Ph.D. (author) More about this product
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Give and Take: A Revolutionary Approach to Success [Adam M. Grant Ph.D.] on Amazon.com. *FREE* super saver shipping on qualifying offers.
Dave Rothacker's insight:

Current read. Adam says in life there are givers, takers and matchers. You cannot help but to self reflect as you read on. Dan Pink recommends this fascinating book.

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Dave Rothacker's comment, May 2, 2013 6:53 AM
Adam says, "...I'm willing to bet that you want your key service providers to be givers. You hope your doctor, lawyer, teacher, dentist, plumber, and real estate agent will focus on contributing value to you, not on claiming value from you."
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An Internet Marketing Education in 20 Emails. No Charge.

An Internet Marketing Education in 20 Emails. No Charge. | Rabbit Hole HVAC & Plumbing | Scoop.it
Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation? Want to convert those leads to customers and clie
Dave Rothacker's insight:
I signed up for this... Copyblogger says:It’s not (just) about SEO.It’s not (just) about social media.It’s not (just) about blogging or email marketing or conversion.

Today, it’s always a bigger picture. You need to understand all the facets of effective content marketing, and we cover the gamut, daily

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NRG Doubles Down on Distributed Generation

NRG Doubles Down on Distributed Generation | Rabbit Hole HVAC & Plumbing | Scoop.it
Dave Rothacker's insight:

Thanks to James Hinshaw for finding this nugget of possibility! 

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Givers, Takers, & Matchers

Givers, Takers, & Matchers | Rabbit Hole HVAC & Plumbing | Scoop.it

“The principle of give and take; that is diplomacy— give one and take ten,” Mark Twain famously smirked. But for every such cynicism, there’s a heartening meditation on the art of asking andthe beautiful osmosis of altruism. “The world is just,” Amelia Barr admonished in her rules for success, “it may, it does, patronize quacks; but it never puts them on a level with true men.” After all, it pays to be nice because, as Austin Kleon put it, “the world is a small town,” right?

 

Well, maybe — maybe not. Just as the world may be, how givers and takers fare in matters of success proves to be more complicated. So argues organizational psychology wunderkindAdam Grant (remember him?), the youngest-tenured and highest-rated Wharton professor at my alma mater, in Give and Take: A Revolutionary Approach to Success 

 

Grant’s extensive research has shed light on a crucial element of success, debunking some enduring tenets of cultural mythology:

 

According to conventional wisdom, highly successful people have three things in common: motivation, ability, and opportunity. If we want to succeed, we need a combination of hard work, talent, and luck. [But there is] a fourth ingredient, one that’s critical but often neglected: success depends heavily on how we approach our interactions with other people. Every time we interact with another person at work, we have a choice to make: do we try to claim as much value as we can, or contribute value without worrying about what we receive in return?"

 

Dave Rothacker's insight:

Dan Pink recommended the author and I'm reading it now and really digging it!

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Do Customers Actually Care about Your Company’s Values?

Do Customers Actually Care about Your Company’s Values? | Rabbit Hole HVAC & Plumbing | Scoop.it
There's a lot of back and forth about the value of online "engagement" for businesses. Do customers want more engagement with the businesses they freque
Dave Rothacker's insight:

Are you giving customers what they really want? Really??

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