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Rabbit Hole HVAC & Plumbing
From deep within the Service Roundtable Saturday Morning Rabbit Hole, news and articles to stimulate your imagination.
Curated by Dave Rothacker
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How to Think Like Your Customer

How to Think Like Your Customer | Rabbit Hole HVAC & Plumbing | Scoop.it
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
Dave Rothacker's insight:

A nice supplement to Matt Michel's Rant. Ann's teenage daughter asks who Paul McCartney is. Ugh! 

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Quit Marketing to Yourself! | The Rant content from Contracting Business

Quit Marketing to Yourself! | The Rant content from Contracting Business | Rabbit Hole HVAC & Plumbing | Scoop.it
In the world of residential HVAC contracting, the customer making the buy decision is typically a woman. So why, then, do so many contractors market to men?
Dave Rothacker's insight:

Who are you marketing to Mr. HVAC or Plumbing Contractor? Hint: If you're thinking about advertising in the local paper sport's section, you're going in the wrong direction.

 

Read Matt Michel's Rant for some fresh insight!

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Welcome to 3p - Triple Pundit: People, Planet, Profit

Welcome to 3p - Triple Pundit: People, Planet, Profit | Rabbit Hole HVAC & Plumbing | Scoop.it
CONTACT US | PARTNERSHIP INFO | EVENT & WEBINAR PROMOTION | MEDIA KIT Triple Pundit is an innovative new-media company for the business community t
Dave Rothacker's insight:

Entreprenurial diversity is what stands out to me when looking at Triple Pundit. Learning is so enhanced when its roots intermingle in diversity!

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Don’t Give Up

Don’t Give Up | Rabbit Hole HVAC & Plumbing | Scoop.it
Creativity is hard work. Actually, work, life, everything is hard work. For every 100 good ideas that you put up, you’ll be lucky to see one take root. For every “yes” that you get, there’ll be dozens of “nos”.
Dave Rothacker's insight:

Help younger folks with this. You'll be glad you did!

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on Service Design

A collection of thoughts and ideas on the practice and value of Service Design by Adaptive Path.
Dave Rothacker's insight:

Sometimes good information and ideas come outside of articles titled, The 10 Best Ways to Acquire Customers. Sometimes you have to stretch your thinking. I suggest using design all the time :-)

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Presentation Excellence | tompeters!

tompeters.com: digital home of business author and speaker Tom Peters. His blog, videos, books, slides, free stuff, and more!
Dave Rothacker's insight:

I know quite a few visitors here give presentations. Check out what Tom Peters has to say about addressing an audience.

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Why Traditional HVAC in Texas Homes - Suck

@MattRisinger I'll give you two reasons why most HVAC systems in Texas homes suck (air that is). Then, I'll point you in the right direction on how to do it ...
Dave Rothacker's insight:

Matt does a superb job of explaining the ductwork in the attic thingy...if it is being directed toward your non-technical coworkers. I think overall he's a little too technical for homeowners. Any thoughts on this?

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Millions saw the apple fall, but Newton asked why - Jim's Marketing Blog

Millions saw the apple fall, but Newton asked why - Jim's Marketing Blog | Rabbit Hole HVAC & Plumbing | Scoop.it
How to find the answers your business needs, with this simple yet powerful idea!
Dave Rothacker's insight:

What questions are you asking?

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How To Choose The Right Jacksonville Plumbers | Tiger Media Marketing - Lead Generation Specialists

Find the best Jacksonville plumbers for your home or office. Experienced and fully bonded.
Dave Rothacker's insight:

I love the whiteboard drawing technique! So few contractors are using it right now.

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Why Should Marketers Care About Mobile Marketing?

Why Should Marketers Care About Mobile Marketing? | Rabbit Hole HVAC & Plumbing | Scoop.it
This was the simple question posed at the recent CMO Exchange Conference in Miami, Florida.
Dave Rothacker's insight:

Mobile is here to stay. Remember when contractors asked, "do you think I need a computer for my business?" 

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What do consumers want from brands?

What do consumers want from brands? | Rabbit Hole HVAC & Plumbing | Scoop.it
What do consumers want from brands? Recent events have shaped their needs.Can your company deliver what consumers want from brands?
Dave Rothacker's insight:

"Think of it as corporate social responsibility..."

 

Remember, your brand isn't Honeywell (that HVAC system in most people's homes:-) You are your brand.

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Web Ink Now: The HubSpot Culture Code: Creating a Company We Love

Web Ink Now: The HubSpot Culture Code: Creating a Company We Love | Rabbit Hole HVAC & Plumbing | Scoop.it
My friends over at HubSpot published a deck on Slideshare called The HubSpot Culture Code: Creating a Company We Love. The presentation deck started out as an internal document years ago (it doubles as the company handbook).
Dave Rothacker's insight:

"Culture is to recruiting as product is to marketing."

 

 

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How Do You Keep People Engaged?

How Do You Keep People Engaged? | Rabbit Hole HVAC & Plumbing | Scoop.it
I've just come to discover something and wanted to share it. My son, Harold, has never cared about a toy in his life. For maybe the first few minutes, it's interesting, and then, it floats away to ...
Dave Rothacker's insight:

Yes, Chris offers really valuable insight here. But what I really like is where and how he learned it in the first place. Eyes and ears wide open. It's just a beautiful way to go through life. The only way it gets better? If your mind opens up the front door and invites your eyes and ears in. 

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8 Pinterest Boards Worth Creating for Your Business

8 Pinterest Boards Worth Creating for Your Business | Rabbit Hole HVAC & Plumbing | Scoop.it
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Dave Rothacker's insight:

I love the idea of showcasing company culture and coworkers. We simply do not see enough of either from contractors.

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Why Your Brand Storytelling Must Start With Human Resources

Why Your Brand Storytelling Must Start With Human Resources | Rabbit Hole HVAC & Plumbing | Scoop.it
Employees are more than brand ambassadors; they're promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.
Dave Rothacker's insight:

"Why should a customer do business with a company when even its own employees can’t explain what makes it different?"


There's a little corporate gobbledy gook in this post. Overlook it. Because there's a pretty good message here too!

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The Future of Smart HVAC Systems

The Future of Smart HVAC Systems | Rabbit Hole HVAC & Plumbing | Scoop.it
The future of smart HVAC systems is critical to the American economy with the cost of fossil fuels undoubtedly set to rise over the coming years.
Dave Rothacker's insight:

Hopefully this kind of news / info for homeowners will continue to spread. I love the concept behind Triple Pundit!

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The History of Women and Plumbing

The History of Women and Plumbing | Rabbit Hole HVAC & Plumbing | Scoop.it
Most women who decide to pursue a career in the trades will need to adapt to being one of a few women in a male-dominated industry.
Dave Rothacker's insight:

Allie, Mr. Plumber's operations manager, is working towards becoming a licensed Master Responsible Plumber. Along the way she is blogging about it at the company site. 


A pat on the back to Mr. Plumber. They issued a press release describing what Allie is doing. Are you issuing press releases for similar coworker experiences?

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Dave Rothacker's comment, May 1, 2013 8:40 AM
Not sure if you caught the irony in Mr. Plumber's company name and tag line...all the more reason that I'm impressed with this direction!
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How to Read a Book like Adam Grant’s “Give and Take” | Creating and Sustaining Positive Organizations

How to Read a Book like Adam Grant’s “Give and Take” | Creating and Sustaining Positive Organizations | Rabbit Hole HVAC & Plumbing | Scoop.it
A blog by Ryan Quinn, Robert Quinn, Shawn Quinn, and Amy Lemley
Dave Rothacker's insight:

Give and Take is one hot book. Other than Dan Pink, I hadn't heard an overwhelming amount of guru- buzz on Adam Grant's book. I think it's a combination of copious media attention and the fact that most human beings relate to the content. 

 

Speaking of human beings, I highly recommend Dan's book To Sell is Human along with Give and Take, if you work with human beings.

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The Heart of Innovation: Leave Your Title at the Door and Remove the Door From It's Hinges

The Heart of Innovation: Leave Your Title at the Door and Remove the Door From It's Hinges | Rabbit Hole HVAC & Plumbing | Scoop.it
Creativity, Innovation, Team Building, Leadership, Brainstorming, Idea Champions
Dave Rothacker's insight:

What is it that you really DO at work? Cool. Now put that name on your next set of business cards.

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Ingenuity: Pathway To Innovation

Ingenuity: Pathway To Innovation | Rabbit Hole HVAC & Plumbing | Scoop.it
I read, write, and talk about creativity and innovation ALOT--what it is, why it matters, how to pursue it.
Dave Rothacker's insight:

I think most of us feel like "innovation" only happens at famous companies. It doesn't.

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Do You Hire Well? A Lesson From HubSpot

Do You Hire Well? A Lesson From HubSpot | Rabbit Hole HVAC & Plumbing | Scoop.it
I have been a fan of HubSpot for some time. I love the way that they relentlessly connect the dots between marketing and action, between marketers and their customers, and the web and the business of marketing.
Dave Rothacker's insight:

I've been following Gavin Heaton for a long, long time and totally respect his point of view!

 

Gavin says,  "And for a company that is hiring, the culture code is perhaps, the greatest advertisement there is."

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10 Social Media Tips for Local Businesses | Soshable | Social Media Blog

10 Social Media Tips for Local Businesses | Soshable | Social Media Blog | Rabbit Hole HVAC & Plumbing | Scoop.it
Dave Rothacker's insight:

You gotta engage with You Tube! Did you know that You Tube is the second largest search engine in the known universe?

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» Husband and wife entrepreneurs: Recipe for success or marital disaster? Dynamic Business

» Husband and wife entrepreneurs: Recipe for success or marital disaster? Dynamic Business | Rabbit Hole HVAC & Plumbing | Scoop.it
Husband and wife entrepreneurs: Recipe for success or marital disaster?
Dave Rothacker's insight:

Be friends, right?

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10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]

10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT] | Rabbit Hole HVAC & Plumbing | Scoop.it
Check out the most interesting findings from the 2013 State of Inbound Marketing Report.
Dave Rothacker's insight:

Inbound marketing...

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Social Media and the Not-So-Sexy Business

Social Media and the Not-So-Sexy Business | Rabbit Hole HVAC & Plumbing | Scoop.it
Responding to a reader’s question: Are there things everyday businesses like contractors and plumbers should be doing with social media?
Dave Rothacker's insight:

Thanks to Matt Michel of the Service Roundtable for finding this "social media help for contractors."

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